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Fundraising in 2016: A Millennial’s Voice

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Social Media for Nonprofits
Social Media for Nonprofits

Explore the generational, cultural, and technological revolution that's changing our world and learn tactical skills that will increase the effectiveness and sustainability of your fundraising strategies. Roderick Campbell, one of Silicon Valley's brightest social-impact entrepreneurs, will be your unpredictable and amusing guide.

Marketing
1 of 26
It’s 2015.
We’re All Millennials
Technology Adoption
2015 Technology Adoption
2015 Nonprofits Technology Adoption
2015 Nonprofits Technology Adoption
Where do your supporters live?
Nonprofit Email Social Stories Stories Donations Donations
How do we connect?
Community Supporters Advocates Donors Champions Conversion Funnel
Community (unaware) Supporters (aware) Advocates (sharing) Donors (giving) Champions (raising) Conversion Funnel Exposure to Stories and Impact
Community reading Supporters liking Advocates sharing Donors giving Champions fundraising Conversion Triggers
How Sustainable Are You?
Sustainable?
Sustainable. $ $+ =
In Real Life
Kickstarter 2014 CommitChange 2015
Kickstarter 2014 CommitChange 2015
Kickstarter 2014 CommitChange 2015
Kickstarter 2014 CommitChange 2015
Kickstarter 2014 CommitChange 2015
Kickstarter 2014 CommitChange 2015 Raised $620,412 One-Time Funds
Kickstarter 2014 CommitChange 2015 Raised $620,412 One-Time Funds Raised $168,480 One-Time Funds
Kickstarter 2014 CommitChange 2015 Raised $620,412 One-Time Funds Raised $168,480 One-Time Funds Plus... $768,000 Annual-Recurring
tinyurl.com/sustain2016 #CommitChange

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