Susan Chavez, Fundraising & Social Media Consultant Is your organization using social media to acquire valuable information on potential donors and grantmakers? Learn how social networks can help you find insights your organization can use to inform the way you attract donors and grantmakers, catapulting your fundraising campaigns forward!

1. Susan Chavez, Marketing & Communications Consultant
Social Media + Social Data
= Fundraising Success

2. Social media is...

3. Really?
Are you listening?

4. 46% Facebook fan & 264% Twitter followers growth
In 2012, online revenue increased by 21%
33% of online donations are driven by email
Monthly giving revenue grew 43%
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Consider...

5. Tell me about yourself...

6. Publicly available & easy to access
Real time / Current
CRM?
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Social Data

7. Emails
Campaign landing pages
Access
Highlight
Incentivize
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Strategies

8. Minority
Influential
All over social media
Creators
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Super Connector

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Share
Influential within their
network
Active on social media
Engagers

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Active on 1-2 social
networks
Prefer networking within
smaller circle
Quiet
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Majority
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Lurker

11. First-impression is key
Ladder of engagement
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Newbie

12. Foundations are staffed by people!

13. 10% accessed funder
Facebook pages
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up from 16% in 2011
38% of grantees reported not
knowing whether funders use
social media
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18% of grantees engaged
with funders in 2012
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Nonprofit Grantee use
of Funder Social Media

14. Listening dashboard
Email Subscription
RSS
Share
Comment
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Ways to Engage
with Funders

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Connect with supporters based on who
they are and where they are
Engage with funders as you would
individual supporters
Identify who your supporters are
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Listen and pay attention
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Wrap-Up

16. “Understanding the Value of Your Social Media Influencers:
How to Identify and Empower Those Who Can Engage an Entire
Community.” Blackbaud. June 2012.
“Grantees’ Limited Engagement with Foundations’ Social
Media.” Center for Effective Philanthropy. 2012.
"2013 eNonprofit Benchmarks Study.” M&R Strategic
Services & NTEN: The Nonprofit Technology Network. 2012
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References

17. Thank You!