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The Video Hand Off
What is it?
Using short 45 second videos to provide value and remind
people of what you do for a living.

                ...
Why 45 Seconds?
a. The average real estate or mortgage video viewer
drops off at about 50 seconds by almost 50%.

b. The a...
Why is Making it to the End of the Video
            so Important?

 Because that's where your call to action is. That's w...
Why is the Video Hand Off so Powerful?

1. Our sole crystalized focus as a salesperson is asking
somebody, with our mouth,...
Why is the Video Hand Off so Powerful?
5. Video never dies. You live on every day working and prospecting
when you're on a...
Why is the Video Hand Off so Powerful?
9. At the end of EVERY video you ask for the business. When
is the last time you pe...
What Do I Say or Send?
>> Not stuff about your business. You send stuff that's
valuable to people just because they're peo...
The Three Points of Buy-in

1. The Subject Line of your email.
The Three Points of Buy-in

Use Subjectline.com for you subject
 line and the title of your blog post.
The Three Points of Buy-in


2. Clicking on your post title link in the
              email body.

  *Have it “match” your...
The Three Points of Buy-in
3. Clicking “Play” on your video.


                   If it's under a minute....
             ...
Your Body of Work and the
     Aggregate View
The Blog Reigns King

               1. My work is always
               accessible.

               2. My work is searcha...
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The Video Hand-Off with Frank Garay

Webinar Class Date: October 23, 2012

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The Video Hand-Off with Frank Garay

  1. 1. The Video Hand Off
  2. 2. What is it? Using short 45 second videos to provide value and remind people of what you do for a living. Hey everybody, Frank here with ABC Mortgage/Realty. I found this (insert brief teaser of item of value). You can click down below for more info. Please forward to anyone you think might like it. Don't forget, I do mortgages/real estate, if you need my help give me a call. Please forward, share and subscribe to my blog! See you again soon – Bye!
  3. 3. Why 45 Seconds? a. The average real estate or mortgage video viewer drops off at about 50 seconds by almost 50%. b. The average percentage of viewers that make it to the end of a video over 2 minutes long is only about 15%. c. The average percentage of viewers that make it to the end of a 45 second video is between 88% and 98%.
  4. 4. Why is Making it to the End of the Video so Important? Because that's where your call to action is. That's where you ask them for the business!
  5. 5. Why is the Video Hand Off so Powerful? 1. Our sole crystalized focus as a salesperson is asking somebody, with our mouth, for their business. 2. The best way to ask someone for their business is face to face. 3. The second best way to ask someone for their business is via the phone. 4. The third best way to ask for the business is via video.
  6. 6. Why is the Video Hand Off so Powerful? 5. Video never dies. You live on every day working and prospecting when you're on a video blog. 6. Sending yourself out into your database on a video blog gets your past clients, family and friends who you haven't spoken to or seen in years reacquainted with you. 7. Sending yourself out on to your social sites on a video blog gets all those strangers you've “friended” to actually get to know, like and trust you. 8. If you got 25 views a video, and you sent 3 videos out a week that would be 75 views a week or 300 views a month.
  7. 7. Why is the Video Hand Off so Powerful? 9. At the end of EVERY video you ask for the business. When is the last time you personally, with your face and your mouth and your person, reminded people what you did for a living asking them for their business 300 times in one month? 10. When refis dry up, you've got equity in that. When inventory loosens up, you've got equity in that.
  8. 8. What Do I Say or Send? >> Not stuff about your business. You send stuff that's valuable to people just because they're people. >> There's a difference between video “marketing videos” and “educational or info-videos” about your business. >> Hand-off people to items of value or entertainment. >> Examples of value: Upcoming local events, Discounts from local businesses. >> Examples of entertainment: Funny videos, interesting articles on the web.
  9. 9. The Three Points of Buy-in 1. The Subject Line of your email.
  10. 10. The Three Points of Buy-in Use Subjectline.com for you subject line and the title of your blog post.
  11. 11. The Three Points of Buy-in 2. Clicking on your post title link in the email body. *Have it “match” your subject line!
  12. 12. The Three Points of Buy-in 3. Clicking “Play” on your video. If it's under a minute.... Then most will click it!
  13. 13. Your Body of Work and the Aggregate View
  14. 14. The Blog Reigns King 1. My work is always accessible. 2. My work is searchable. 3. My work is shareable. 4. My work is collectively together. 5. My work never stops working.

Webinar Class Date: October 23, 2012

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