What is it?Using short 45 second videos to provide value and remindpeople of what you do for a living. Hey everybody, Frank here with ABC Mortgage/Realty. I found this (insert brief teaser of item of value). You can click down below for more info. Please forward to anyone you think might like it. Dont forget, I do mortgages/real estate, if you need my help give me a call. Please forward, share and subscribe to my blog! See you again soon – Bye!
Why 45 Seconds?a. The average real estate or mortgage video viewerdrops off at about 50 seconds by almost 50%.b. The average percentage of viewers that make itto the end of a video over 2 minutes long is onlyabout 15%.c. The average percentage of viewers that make itto the end of a 45 second video is between 88% and98%.
Why is Making it to the End of the Video so Important? Because thats where your call to action is. Thats where you ask them for the business!
Why is the Video Hand Off so Powerful?1. Our sole crystalized focus as a salesperson is askingsomebody, with our mouth, for their business.2. The best way to ask someone for their business is face toface.3. The second best way to ask someone for their business isvia the phone.4. The third best way to ask for the business is via video.
Why is the Video Hand Off so Powerful?5. Video never dies. You live on every day working and prospectingwhen youre on a video blog.6. Sending yourself out into your database on a video blog gets yourpast clients, family and friends who you havent spoken to or seen inyears reacquainted with you.7. Sending yourself out on to your social sites on a video blog getsall those strangers youve “friended” to actually get to know, like andtrust you.8. If you got 25 views a video, and you sent 3 videos out a week thatwould be 75 views a week or 300 views a month.
Why is the Video Hand Off so Powerful?9. At the end of EVERY video you ask for the business. Whenis the last time you personally, with your face and your mouthand your person, reminded people what you did for a livingasking them for their business 300 times in one month?10. When refis dry up, youve got equity in that. Wheninventory loosens up, youve got equity in that.
What Do I Say or Send?>> Not stuff about your business. You send stuff thatsvaluable to people just because theyre people.>> Theres a difference between video “marketing videos” and“educational or info-videos” about your business.>> Hand-off people to items of value or entertainment.>> Examples of value: Upcoming local events, Discounts fromlocal businesses.>> Examples of entertainment: Funny videos, interestingarticles on the web.
The Three Points of Buy-in1. The Subject Line of your email.
The Three Points of Buy-inUse Subjectline.com for you subject line and the title of your blog post.
The Three Points of Buy-in2. Clicking on your post title link in the email body. *Have it “match” your subject line!
The Three Points of Buy-in3. Clicking “Play” on your video. If its under a minute.... Then most will click it!