Bekijk deze webinar on demand via deze link: http://content.showpad.com/webinar-mobiele-toestellen-op-het-kantoor

1. 1
WEBINAR: MOBIELETOESTELLEN
OP HET KANTOOR

2. @Showpad
PETERVAN
LOEVEZIJN
Author and expert
iPads in business
2
GUEST SPEAKER:
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3. @Showpad
OVERVIEW
• Why (and how?) is mobility an added value for
your company
• How B2B marketing & sales professionals embrace
mobility
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4. twitter: @pvloev petervanloevezijn.nl

5. efficiënt
slimmer
makkelijker
sneller
projectmatiger
prettiger
mobieler
lichter
duurzamer

6. Anytime, Anyplace, Anywhere

17. PROCES INDIVIDU

18. WERKPROCES
PROCES INDIVIDU

19. BUSINESSPROCES
WERKPROCES
MARKETING&SALES
PROJECTMANAGEMENT
HR
PROCES INDIVIDU

20. be smart, work smart, use your iPad

21. @Showpad
CASE: SALES & MARKETING
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22. @Showpad
WHAT IS SHOWPAD?
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Online platform
Used by Marketing
Tablets & Smartphones
Used by Sales

23. @Showpad
START WITH A GOOD PLAN
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CONTENT STRUGGLE
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Company X
Netherlands France Germany
Sales rep 1 Sales rep 2 Sales rep 3
Product 1 Product 2 Product 3

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BETTER INFORMED
CUSTOMER
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Research Online
Purchase Offline
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60%
Through the
buying cycle-SiriusDecisions
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BAD SALES EXPERIENCES
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60%
Bad sales meetings
- Research Demand Metric & Showpad

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72%
Negative impact
- Research Demand Metric & Showpad

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http://content.showpad.com/metricsofbadsalesinteractions
Tablets deliver
a strong experience
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34. @Showpad
SALES & MARKETING
MISALIGNMENT
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GETTING STARTED
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DOYOU HAVETHE RIGHT
RESOURCES?
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TABLET CHAMPION
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43. @Showpad
ENABLING SALES &
MARKETING FOR MOBILE
SUCCESS
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THE MOBILE MOMENTS OF A
SALES REP
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THE MOBILE MOMENTS OF A
SALES REP
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Before During After

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BEFORE
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DURING
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AFTER
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75%
avg. time spend on non-selling activities
- Microsoft

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AFTER
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AFTER
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AFTER
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MARKETING ANALYTICS ON
CONTENT USAGE DURING
THE MEETING
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ROI?
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• 25% extra sales efficiency
• 5 extra visits/sales rep/week
• 41% cross-sell
• …
http://content.showpad.com/case_study_electrabel

59. @Showpad
TIPS FOR SUCCESS
• Start with a plan
• Identify where you’d like to use mobility (CRM, Sales Enablement, …)
• Appoint a project manager (a.k.a.Tablet Champion)
• Look for a platform
• Try out the platform and the tablets within a select group of people (= pilot)
• Enable theTablet Champion to determine ROI
• Deploy the platform throughout your sales team
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60. @Showpad
Q&A
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61. @Showpad
THANKS FORYOUR ATTENTION
61
WWW.SHOWPAD.COM
MAXIM.BAETEN@SHOWPAD.COM
@MAXIMB93
PETERVANLOEVEZIJN.NL
PETER@VANLOEVEZIJN.NL
@PVLOEV