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A new study by Showpad and Demand Metric of 244 sales and marketing
professionals reveals the true impact of a bad sales experience,and how
disconnects between sales and marketing can negatively affect sales.
WHAT IS THE COST OF A
Bad Sales Experience?
of respondents regularly
have bad sales meetings
60%
of bad sales experiences
result in loss of revenue
HAPPENS OFTEN LOST REVENUE LONG ROAD TO RECOVERY
of respondents need a
minimum of 3 months to
reopen a sales conversation
70%72% $
The Impact of a Bad Sales Meeting
SALES SAYS... MARKETING SAYS...
MARKETING LACKS:
• customer insight
• sales process understanding
• alignment with Sales
SALES LACKS:
• empowerment to negotiate
• responsiveness
• alignment with Marketing
Sales & Marketing are Out of Sync
76%64%
NOT EFFECTIVE VERY EFFECTIVE
and Collateral Effectiveness is Debated
Let's end CONTENT STRUGGLE and provide ACTIONABLE INSIGHTS to make
Sales and Marketing Work Better Together.
but Collaboration Increases Revenue

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What is The Cost of a Bad Sales Experience?

  • 1. A new study by Showpad and Demand Metric of 244 sales and marketing professionals reveals the true impact of a bad sales experience,and how disconnects between sales and marketing can negatively affect sales. WHAT IS THE COST OF A Bad Sales Experience?
  • 2. of respondents regularly have bad sales meetings 60% of bad sales experiences result in loss of revenue HAPPENS OFTEN LOST REVENUE LONG ROAD TO RECOVERY of respondents need a minimum of 3 months to reopen a sales conversation 70%72% $ The Impact of a Bad Sales Meeting
  • 3. SALES SAYS... MARKETING SAYS... MARKETING LACKS: • customer insight • sales process understanding • alignment with Sales SALES LACKS: • empowerment to negotiate • responsiveness • alignment with Marketing Sales & Marketing are Out of Sync
  • 4. 76%64% NOT EFFECTIVE VERY EFFECTIVE and Collateral Effectiveness is Debated
  • 5. Let's end CONTENT STRUGGLE and provide ACTIONABLE INSIGHTS to make Sales and Marketing Work Better Together. but Collaboration Increases Revenue