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What is The Cost of a Bad Sales Experience?

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What is the impact of a bad sales meeting? How does perception differ between the Sales and Marketing departments? For B2B sales organizations, 60% of the time it means lost opportunities and lengthened sales cycles. Most notably, a bad meeting results in lost revenue a whopping 72% of the time!

Oftentimes, this loss isn't just temporary. According to the report by Demand Metric, 70% of the time it takes months to years to restore relationships after a bad sales meeting.

To download the full report, go to http://content.showpad.com/metricsofbadsalesinteractions

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What is The Cost of a Bad Sales Experience?

  1. 1. A new study by Showpad and Demand Metric of 244 sales and marketing professionals reveals the true impact of a bad sales experience,and how disconnects between sales and marketing can negatively affect sales. WHAT IS THE COST OF A Bad Sales Experience?
  2. 2. of respondents regularly have bad sales meetings 60% of bad sales experiences result in loss of revenue HAPPENS OFTEN LOST REVENUE LONG ROAD TO RECOVERY of respondents need a minimum of 3 months to reopen a sales conversation 70%72% $ The Impact of a Bad Sales Meeting
  3. 3. SALES SAYS... MARKETING SAYS... MARKETING LACKS: • customer insight • sales process understanding • alignment with Sales SALES LACKS: • empowerment to negotiate • responsiveness • alignment with Marketing Sales & Marketing are Out of Sync
  4. 4. 76%64% NOT EFFECTIVE VERY EFFECTIVE and Collateral Effectiveness is Debated
  5. 5. Let's end CONTENT STRUGGLE and provide ACTIONABLE INSIGHTS to make Sales and Marketing Work Better Together. but Collaboration Increases Revenue

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