SEO Basics - The What and Why of SEO

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Ever wonder what SEO is and why it is important? Check out this easy to understand presentation that breaksdown the SEO basics for the non techy business person. Don't worry, there are lots of pictures...

Business Technologie Design

[object Object],[object Object],[object Object]

SEO is visibility for your website through disciplined business practices SEO isn’t magic or voodoo…

Customers are searching, Why SEO? SEO directs them…

• Time is the only cost • Active buyers • Conversion tracking • Nimble • Targeted • Pull advertising • On 24/7 • Indefinite shelf life SEO Benefits

How Search Engines read Most keyword-rich content Least important content

You see… Search Engines read keywords sees…

What is your PageRank? to • How Google grades your web pages • “ Page” – not website • “ Rank” – not score • Higher Rank beats quantity

Where do people click? SEM 20% SEM 10% SEO 70%

How do I get there? ,[object Object],Thought Leadership • Display expertise • Solve buyer problems • Generate yourself • Targeted • Best Material • Keywords Content for links • Wide spread • Generic • Outsource • Quantity for links • Syndicate • Keywords

Turn content into Links The lifeblood of SEO Links “vouch” for your website Quality over quantity Increase Pagerank Drives traffic

Keyword-rich anchor text ,[object Object],[object Object],Correct: • Would you like to buy a boat ?

User Experience • Purpose • Natural flow • Lead your buyers • Organized internal structure • Is your website easy to read, navigate and use?

Website Analytics • Window into your website • Track user activity • Increase conversions • Keyword data

SEO Timeline Services • Education - SEO/SEM - Social Media - User experience • Deliverables - Website Reviews - SEO Timelines - Diagnostic Reports • Consulting - Online Marketing Setup - Ongoing Support

Thank You [email_address] [email_address] www.seotimeline.com

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SEO Basics - The What and Why of SEO

1. SEO Timeline

2. What and why of SEO

4. What is SEO? Your Website Here

5. SEO is visibility for your website through disciplined business practices SEO isn’t magic or voodoo…

6. Customers are searching, Why SEO? SEO directs them…

7. • Time is the only cost • Active buyers • Conversion tracking • Nimble • Targeted • Pull advertising • On 24/7 • Indefinite shelf life SEO Benefits

8. 3 Keys of SEO

10. Can see …your website?

11.

12. If you publish, they will come

13.

14. Links connect one website to another

15. How Search Engines read Most keyword-rich content Least important content

16. You see… Search Engines read keywords sees…

17. What is a Keyword?

18. What is your PageRank? to • How Google grades your web pages • “ Page” – not website • “ Rank” – not score • Higher Rank beats quantity

19. What is SEM? Paying to be here

20. Where do people click? SEM 20% SEM 10% SEO 70%

21.

22.

23. Turn content into Links The lifeblood of SEO Links “vouch” for your website Quality over quantity Increase Pagerank Drives traffic

24.

25. User Experience • Purpose • Natural flow • Lead your buyers • Organized internal structure • Is your website easy to read, navigate and use?

26. Website Analytics • Window into your website • Track user activity • Increase conversions • Keyword data

27. Now you know SEO basics

28. Learn SEO practices…

29. SEO Timeline Services • Education - SEO/SEM - Social Media - User experience • Deliverables - Website Reviews - SEO Timelines - Diagnostic Reports • Consulting - Online Marketing Setup - Ongoing Support

30. Thank You [email_address] [email_address] www.seotimeline.com

SEO Basics - The What and Why of SEO

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