How important is reputation management in your digital marketing initiatives? Join Joshua Pielago and William Kramer in this month’s Partner Bootcamp webinar and learn how to sell Reputation Management and leverage the value of this service to your clients. Learn more about how our simple, straightforward Reputation Management solution works: https://www.seoreseller.com/white-label-reputation-management

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Joshua Pielago
Product Manager
Joshua is passionate about digital
marketing, innovation, and product
management. He is constantly
working on finding the best, most
effective way to connect businesses
to their clients and vice-versa.
William Kramer
Business Development Manager
William has dedicated his 8 years as
a web professional to growing
online businesses. As lead of
Business Development, he’s helped
24 of our top partners reach 6-digit
monthly revenues.

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Recap of The Expert Game Plan for Selling
Web Design
In the previous webinar, we talked about how
to develop an expert game plan for selling
website design to your clients:
• Finding Your Web Design Clients
• Developing Your Web Design Sales Pitch
• Using SEOReseller's Mockup Creator and
Proposal Builder
• Selling Our Core Web Design Packages
TOLL-FREE 1-800-250-6106
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• Why Reputation Management is
More Important Than Ever
• How Reputation Management
Grows Your Business
• How You Can Help Businesses
with Their Reputation
Management
• How to Sell the Reputation
Management Dashboard to Your
Clients

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UK (44) 203-769-7710
AU (02) 8484-1116
TOLL-FREE 1-800-250-6106
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UK (44) 203-769-7710
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Feel free to send your questions to us via chat and our panelists will answer them during the Q&A portion.

7. TOLL-FREE 1-800-250-6106
US (415) 625-9700
UK (44) 203-769-7710
AU (02) 8484-1116
TOLL-FREE 1-800-250-6106
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Q: Is the business actually visible?
• Search Engines - A presence on
the right directories increases
search visibility.
• Microsites - Profiles that
function like a website -
Facebook, GMB, Yelp.
• Maps/Driving Info – NAP on
listings is how potential
customers find your clients.
Q: Are they building their
online presence right?
• 2/3 of SMBs in the UK
have inaccurate listings
• 1/3 SMBs in US don't have
a website. But more than
40 SMB pages on
Facebook.
• 24% of small businesses
do not use social media
*Source: http://www.bizreport.com/2016/12/two-thirds-of-big-business-listings-contain-inaccurate-
infor.html
https://smallbusiness.com/digital-marketing/how-many-small-businesses-have-websites/
https://clutch.co/agencies/social-media-marketing/resources/small-business-2017-survey#channels

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Why Reviews Matter:
• 53% of customers use the
internet to find a local
business.
• 50% of customers read
online reviews
• 63% of customers find
reviews via search engines.
• 90% of customers use a
device to shop – 42% look
at reviews in store
How Businesses Fail in
Managing Their Reviews and
Getting Customers:
• Not leveraging owned
properties (Directories and
social media sites)
• Not reaching out to customers
• Not tracking what customers
are saying about their
business
• Not leveraging reviews in all
their marketing initiatives
*Source: https://www.brightlocal.com/learn/local-consumer-review-survey/

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Businesses are losing money if they ignore negative reviews
because:
• 86% of customers are less likely to use a business with
negative reviews
• Customers click on businesses from SERP with a high rating
• Customers turn to competitors with a higher rating and
positive reviews
• A leveraged negative review can improve conversion by 67%.
It’s a matter of knowing how to handle these bad reviews.
*Sources: http://www.business2community.com/infographics/impact-online-reviews-
customers-buying-decisions-infographic-01280945
https://econsultancy.com/blog/9366-ecommerce-consumer-reviews-why-you-need-them-
and-how-to-use-them/

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US (415) 625-9700
UK (44) 203-769-7710
AU (02) 8484-1116
TOLL-FREE 1-800-250-6106
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UK (44) 203-769-7710
AU (02)8484-1116
Feel free to send your questions to us via chat and our panelists will answer them during the Q&A portion.

11. TOLL-FREE 1-800-250-6106
US (415) 625-9700
UK (44) 203-769-7710
AU (02) 8484-1116
TOLL-FREE 1-800-250-6106
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AU (02)8484-1116
Accurate listings and a
managed presence help
reach more people.
Leverage the experience of
happy customers to help
convert at each stage.
Share positive reviews to
build trust and engage with
your prospects.

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Build their
presence
Manage their
reputation
Promote their
business

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• Review signals are part of
local search ranking
factors
• Not all listings are equal.
• Directories and well-
managed social profiles
are microsites -
increasing their digital
footprint.
Source: https://moz.com/local-search-
ranking-factors
Restaurant in New York, New York City
3063 Elm Drive, New York, New York City
10011
New York, New York City
Riel Philipps

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• Request reviews from happy
customers when the experience is
fresh.
• Responding to positive and negative
reviews in a timely manner is critical.
• Know where people are talking about
your client on the web. Take action.

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• Take advantage of the free marketing
opportunities - review sites and
social.
• Make it easy to review their business
and easy for your client to share.
• Don’t leave it to the review sites to
weed out spam and fake reviews.

16. TOLL-FREE 1-800-250-6106
US (415) 625-9700
UK (44) 203-769-7710
AU (02) 8484-1116
TOLL-FREE 1-800-250-6106
US (415) 625-9700
UK (44) 203-769-7710
AU (02)8484-1116
Feel free to send your questions to us via chat and our panelists will answer them during the Q&A portion.

17. TOLL-FREE 1-800-250-6106
US (415) 625-9700
UK (44) 203-769-7710
AU (02) 8484-1116
TOLL-FREE 1-800-250-6106
US (415) 625-9700
UK (44) 203-769-7710
AU (02)8484-1116
Sell it as a full service
Show how your agency can take care of your
client’s total online reputation.
Mark-up: $500 - $1500
Scenario:
Partner working with SMBs (Beginner)
• Uses each tool of the Reputation
Management Dashboard to build the client’s
presence online.
• Reputation Management is their main service.

18. TOLL-FREE 1-800-250-6106
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UK (44) 203-769-7710
AU (02) 8484-1116
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Sell it to show your agency
potential
Demonstrate your agency’s reporting capabilities:
- Instant notifications
- Instant reporting
- Comprehensive reputation management
Mark-up: $100
Scenario:
Partner selling PPC, SEO, and Social (Experienced)
• Caters to a specific niche
• Subscribes to the Reputation Management
Dashboard
• Sells Reputation Management first

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Sell it as part of a solution
Make your service better by adding reputation
management.
Mark-up: $50 - $100
Scenario:
Powerhouse partner (Advanced)
• Caters to already established business by
selling website design
• Uses Reputation Management to augment
their offering

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TOLL-FREE 1-800-250-6106
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AU (02)8484-1116Promo extended - If you buy Reputation Management now, get
it at 50% off. Forever!
Plus, you can use it for free for 14 days for one location only.

21. TOLL-FREE 1-800-250-6106
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TOLL-FREE 1-800-250-6106
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Solidify your Reputation
Management sales pitch with
these new releases!
Playbook, Product Guide,
White Label Email
White Label Video

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Reputation Management Proposal
Local Citations Finder Upgrade
Duplicate Listings Checker
Listings Management Upgrade

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Reputation
Management
Audit
Social Media
Posting
Competitor
Analysis
Text
Messaging
for Reviews

24. Feel free to call us at any time for questions.
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info@seoreseller.com