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Search Content vs. Social Content Slide 1 Search Content vs. Social Content Slide 2 Search Content vs. Social Content Slide 3 Search Content vs. Social Content Slide 4 Search Content vs. Social Content Slide 5 Search Content vs. Social Content Slide 6 Search Content vs. Social Content Slide 7 Search Content vs. Social Content Slide 8 Search Content vs. Social Content Slide 9 Search Content vs. Social Content Slide 10 Search Content vs. Social Content Slide 11 Search Content vs. Social Content Slide 12 Search Content vs. Social Content Slide 13 Search Content vs. Social Content Slide 14 Search Content vs. Social Content Slide 15 Search Content vs. Social Content Slide 16 Search Content vs. Social Content Slide 17 Search Content vs. Social Content Slide 18 Search Content vs. Social Content Slide 19 Search Content vs. Social Content Slide 20 Search Content vs. Social Content Slide 21 Search Content vs. Social Content Slide 22 Search Content vs. Social Content Slide 23 Search Content vs. Social Content Slide 24 Search Content vs. Social Content Slide 25 Search Content vs. Social Content Slide 26 Search Content vs. Social Content Slide 27 Search Content vs. Social Content Slide 28 Search Content vs. Social Content Slide 29 Search Content vs. Social Content Slide 30 Search Content vs. Social Content Slide 31 Search Content vs. Social Content Slide 32 Search Content vs. Social Content Slide 33 Search Content vs. Social Content Slide 34 Search Content vs. Social Content Slide 35 Search Content vs. Social Content Slide 36 Search Content vs. Social Content Slide 37 Search Content vs. Social Content Slide 38 Search Content vs. Social Content Slide 39 Search Content vs. Social Content Slide 40 Search Content vs. Social Content Slide 41 Search Content vs. Social Content Slide 42 Search Content vs. Social Content Slide 43 Search Content vs. Social Content Slide 44 Search Content vs. Social Content Slide 45 Search Content vs. Social Content Slide 46 Search Content vs. Social Content Slide 47 Search Content vs. Social Content Slide 48
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One of the biggest mistakes businesses make when they first venture into content marketing is a lack of strategy. Often they adopt a 'one-size-fits-all' approach to their content marketing channels only to see their efforts dashed. The truth is what works on social media, does not necessarily work on search, and the reason usually boils down to how your audience uses these channels. Discover to how understanding audience's intent on Search and on Social Media can help you build a holistic content marketing strategy that works.

In this presentation by Daniel Hochuli, you'll learn:
- Why same content published on both search and social media often fails to deliver results.
- How to develop and optimise a content marketing strategy that best suits your digital channels.
- How to intelligently report content marketing success using audience metrics.

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  30. #SEMrushlive “Search v Social” @logocracycopy
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One of the biggest mistakes businesses make when they first venture into content marketing is a lack of strategy. Often they adopt a 'one-size-fits-all' approach to their content marketing channels only to see their efforts dashed. The truth is what works on social media, does not necessarily work on search, and the reason usually boils down to how your audience uses these channels. Discover to how understanding audience's intent on Search and on Social Media can help you build a holistic content marketing strategy that works. In this presentation by Daniel Hochuli, you'll learn: - Why same content published on both search and social media often fails to deliver results. - How to develop and optimise a content marketing strategy that best suits your digital channels. - How to intelligently report content marketing success using audience metrics.

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