Let’s face it: the Internet is becoming a pretty noisy place and building an audience from scratch can take a very long time today. Getting content cited and covered by prudent media outlets with massive built-in audiences can break through the noise, get your content seen and drive meaningful returns, quickly. Chad Pollitt reveals the results of how converging owned, paid and earned media can drive millions of media impressions while drastically improving brand awareness, conversions and traffic, and ROI in the quarter the campaign is launched.
In this SEMrush guest webinar (that originally aired on December 9, 2014), you'll learn:
Why most content marketing campaigns are ineffective
How to succeed with content promotion
Which tools and channels are available to help facilitate success
How to budget for content promotion
34. Brands can actually step down content
production and step up distribution
[promotion] to get better results
Ryan Skinner, Forrester
#CONTENTPROMO
“
35. Better distribution [promotion] improves
content’s quality, as the feedback cycle
accelerates
Ryan Skinner, Forrester
#CONTENTPROMO
“
44. Native Newsletter
#CONTENTPROMO
Media Relations
Influencer Outreach
Bylined Articles
Syndication
Native Advertising
Native Social
45. Native Newsletter
Native Advertising
Native Social
#CONTENTPROMO
Media Relations
Influencer Outreach
Bylined Articles
Syndication Advertorials
46. Native Newsletter
Native Advertising
Native Social
#CONTENTPROMO
Media Relations
Influencer Outreach
Bylined Articles
Syndication Advertorials
Press Releases
47. Native Newsletter
Native Advertising
Native Social
#CONTENTPROMO
Media Relations
Influencer Outreach
Bylined Articles
Syndication Advertorials
Social Media
Press Releases
48. Native Newsletter
Native Advertising
Native Social
#CONTENTPROMO
Media Relations
Influencer Outreach
Bylined Articles
Syndication Advertorials
Social Media
Email
Press Releases
51. It has been found that the less an
advertisement looks like an advertisement
and the more it looks like an editorial, the
more readers stop, look and read
David Ogilvy, the “Father of Advertising”
#CONTENTPROMO
“
85. 7 How to Budget for Content
#CONTENTPROMO
Promotion
86. Half the money I spend on advertising is
wasted; the trouble is I don’t know which
half
John Wanamaker, the “Father of the Modern
Department Store”
#CONTENTPROMO
“
87. #CONTENTPROMO
63%
of marketers believe they’re NOT
using their content effectively
CMI
93. Our Premiere Sponsor’s Clients Spent
#CONTENTPROMO
40% of their content
marketing budgets
on promotion
94. 40% to 60% is a
Recipe for SUCCESS
#CONTENTPROMO
95. #CONTENTPROMO
SPECIAL OFFER
Get your copy for FREE
now before it hits
Amazon!
bit.ly/content-promotion-manifesto
96. Use the eBook
with SEMrush!
Research Competitors'
Content, Link Sources,
Paid Traffic Referrers and
more...FREE! for 30 days
bit.ly/PollitSEMrushTrial
#CONTENTPROMO
*SEMrush Free Trial 30-day Guru Level Plan
($149.95 value) - Free trial signup requires
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Monthly recurring charges will begin after 30
days, or contact SEMrush to decline the
charges at least seven days before end of
trial.