These slides were presented at the Semrush webinar "E-commerce Marketing: How to Attract, Convert and Retain Customers". Video replay is available at https://www.semrush.com/webinars/e-commerce-marketing-how-to-attract-convert-retain-customers/
11. 9.2% click-through rate
transactional emails
vs.
3.2% clickthrough rate
non-transactional emails
The biggest opportunity you might be missing
85% open rate
transactional emails
vs.
25% open rate
Marketing emails
13. I was told what to expect, and you
delivered on promises
Top tips to build retention
When things changed, you told me, and
confirmed every step along the way
As I experience you in every channel, it
feels like a consistent relationship
You added value for me, rather than
asking more of me
14.
15. Fulfilling on the brand promise is
the most important part of the
customer journey