Customer success story by Johnson & Johnson on best practices and lesson learned in localization process. Learn the importance of prioritization, in-country review, terminology database, teamwork and collaboration. Delivered at the SDL Customer Success Summit Montreal 2016.

1. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc.
High Volume, Rapid Turn-Around Localization: Lessons Learned
© Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc.

2. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc.
Agenda
• Johnson & Johnson Human Performance
Institute
• Project Scope
• Localization
• Lessons Learned

3. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc.
Johnson & Johnson Human
Performance Institute
• Built on more than 30 years of
proprietary research and training
with elite athletes, business
leaders, military and rescue
workers
• Corporate Athlete® training is a
2½-day intensive training program
focused on expanding and
managing individual energy
capacity to perform at their
personal best
• A division of Johnson & Johnson
Health & Wellness Solutions, Inc.
• Headquarters: Orlando, FL
Helping leaders expand their energy and
perform at their personal best.

4. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc.
In 2014 alone, 25 of the Fortune 100 companies participated in Corporate Athlete® training.
In addition, this training was delivered in 32 countries, in over 500 sessions.
Global Results

5. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc.
Aspiration & Goals
Energy for Performance in Life Mission
Provide high quality training experience so that
every J&J employee knows how to access the
energy they need to be their best self every day!
Overall Goal: 2015 Gap to Goal:
50% worldwide reach
through courses and
keynotes by end of
2015
• 18,000 employees by December 2015
• The only way to hit this target was
to penetrate non-English speaking
markets

6. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc.
Project Scope
Request:
“Corporate
Athlete” training
materials…
…translated
into 7
languages…
…in 4
months.
French (France)
Portuguese (Brazil)
German (Germany)
Chinese (Simple)
Italian
Japanese
Korean
1
2
3
4
5
6
7

7. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc.
SCALABLE SOLUTIONS
Energy
Management
for High
Performance
Product Portfolio

8. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc.
Energy
Management
for High
Performance
Prioritization:
Localize Only the Client-led Course Materials

9. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc.
Estimated Timelines / PhasesEstimated Timelines / Phases
2 - 4 Weeks 2 – 5 Weeks 4 - 7 Weeks
Request &
Initiate
Phase 2:
Translate Primary
Materials & Review
Wrap-Up &
Finalize
Phase 1:
Set-up, Plan,
Glossary
• Final changes provided
to SDL
• Changes made to Manual
and online assessments;
All additional materials
translated
• Final manual, online
assessments, and
workout manual provided
to HPI; HPI provides
to Principle Reviewer
• Principle Reviewer to
review all items and
provide final approval
• Final files distributed
& Go to print
• Initial translation
of full manual and
online assessments
• Review completed
by Principle
Reviewer
• Consult/Align with
HPI Content Expert
• Edits provided to
Project Mgr, SDL
• Edits made by SDL
• Identify principal
reviewer and
in-country focus
group
• Translate and
align to glossary/
food list

10. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc.
Project Management
• Online assessment (surveys,
communications, reports) –
no documents all online tool
• ~39 files for translation
(print-ready, electronic files)
– Various formats: PPT, Word,
InDesign, Excel
~39

11. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc.
Online Assessment Tool

12. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc.
SDL Services / Products
Translation Memory
Alignment Work –
InDesign to TMX Translation / Design / QA
In-Country
Review Online Tool
(TMS System) & Export
Translation without any
reference, TM (custom
request: online
assessments)
Quality Evaluation Services
(QES) – 3rd Party Review
(Korea, Japan)
Account Management /
Project Management /
Business Development

13. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc.
Teamwork: The SDL Team
Frank Raco
General Manager
Sanja Bozovic
Operations Manager
Ava Gulriz Bikmen
Sr. Project Manager
German Team:
Nicole Kusche, Anja
Nalbach, Martin
Hörschelmann, Isabella
John, Mirco Fleßner, Lena
Reitzle, Alexander
Boubon,Tanja Konopic,
Gisela Möckel-Palm,
Katharina Schmidseder
Chinese Team:
Candy Liu
Tracy ZhouKorean Team:
JongChang Kim
MinJoo Jang
JaeRyung
Japanese Team:
Mieko Garon
Tomoko Niina
Yuzuru Usui Italian Team:
Sonia Falcidi
Pier Paolo Iannici
Francesco Cieri
French Team:
Estelle Matias
Annabelle Jorland
Anne-Laure Girard
Brazilian Team:
Priscilla Barreira
Edenize Victorino

14. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc.
Critical Acculturation AreasCritical Acculturation Areas

15. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc.
Critical Acculturation Areas
Some foods do not
“translate” across markets:
• Empanadas
• Biscuits
• Pound cake
• Vanilla wafers
• Etc.

16. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc.
Critical Acculturation Areas
Brenda G. > I want to be more engaged with
friends & extended family.

17. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc.
Examples:
• Energy
management
technology
• Spiritual
• Story/stories
• Rituals
• Fitness Exercises
(ex. Bird Dog,
Hammer Curl)
“Energy
Management
Technology”
Original Translation (JP):
エネルギー管理技術
Final Translation:
エネルギー管理法
Reviewer’s Comments:
Paraphrase it as “method”
instead of “technology”
or “system”:
エネルギー管理法
“Spiritual”
Original Translation (KO):
심적
Final Translation:
심리적
Reviewer’s Comments:
Recommend an alternative
that is more natural,
less religious:
심리적
Localization Glossary:
The Importance of In-Country Review

18. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc.
Final Product

19. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc.
Outcome

20. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc.
Outcome

21. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc.
Outcome
• Continue to
work with SDL
to leverage
TM for future
projects
• 7 languages
completed
in 5 months
• Client
feedback
all very
positive
• Participant
feedback very
positive with
minimal updates
for improvement
7

22. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc.
Outcome
2015 Goal:
18,000
Employees
Aug 2015:
20,671
Employees
End of 2015:
34,362
Employees

23. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc.
Best Practices / Lessons Learned
• Lessons Learned
– Find the right in-country review team
– Language nuances (French Canadian
vs. European French)
– Consistent linguistic team vs. time/speed
– Consistency checks
– Write for a global audience
• Best Practices
– Prioritization (of language and material)
– Terminology database key
– In-country review
– Teamwork/collaboration

24. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc.
Q&A / Thank You
© Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc.