7. Mission Statement Clear concise statement: Why do you exist? How will you achieve your Vision? National Ice Cream Retailers Assoc. to be the leader in the frozen dessert industry that others look to for help, support, and education. NICRA will promote business growth and development throughout the industry.
8.
9.
10.
11.
12.
13. SWOT Analysis Build on STRENGTHS Resolve WEAKNESSES Exploit OPPORTUNITIES Avoid, Defend THREATS S W O T 1.__ 2.__3.__4.__ 1.__ 2.__3.__4.__ 1.__ 2.__3.__4.__ 1.__ 2.__3.__4.__
14.
15.
16. Thanks for attending the SCORE Workshop series If you have any questions or need further help, please contact: Russell Ward – [email_address] Steve Sapiro – [email_address] Contact Info Power Point Presentation available at www.slideshare.net/