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A Strategic and Technical Guide to the Most Up-to-Date
SAP BI Roadmap
Blair Wheadon
SAP
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 1
The information in this presentation is confidential and proprietary to SAP and may not be disclosed without the permission of SAP. This
presentation is not subject to your license agreement or any other service or subscription agreement with SAP. SAP has no obligation to pursue
any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This
document, or any related presentation and SAP's strategy and possible future developments, products and or platforms directions and
functionality are all subject to change and may be changed by SAP at any time for any reason without notice. The information in this document is
not a commitment, promise or legal obligation to deliver any material, code or functionality. This document is provided without a warranty of any
kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-
infringement. This document is for informational purposes and may not be incorporated into a contract. SAP assumes no responsibility for errors
or omissions in this document, except if such damages were caused by SAP´s willful misconduct or gross negligence.
All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations.
Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not
be relied upon in making purchasing decisions.
Legal disclaimer
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 2
Agenda
SAP BusinessObjects Business Strategy
BI 4.1 Technical Guide
Wrap-up
SAP BusinessObjects
Business Strategy
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 4
SAP BusinessObjects BI Strategy
Trusted Data Discovery Against All Data
Simplify Everything
Client Convergence
Licensing
Bring Customers Along on the Journey
Integrated platforms
Integrated end-user experience
Integrated administration
Integrated licensing
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 5
SAP BusinessObjects BI Strategy (cont.)
Trusted Data Discovery Against All Data
Simplify Everything
Client Convergence
Licensing
Bring Customers Along on the Journey
Integrated platforms
Integrated end-user experience
Integrated administration
Integrated licensing
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 6
New Challenges for IT
Data
is getting
BIG
Expectations
have
CHANGED
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 7
Re-Emergence of Data Silos
IT Business
Users
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 8
The Power of Collective Insight With …
Trusted Data Discovery
Agile
Visualization
Advanced
Analytics
Enterprise
Business IntelligenceInstant insight for decision
makers
Agility for the Analysts
Scale and trust for IT and
Management
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 9
Value for Your Organization
Business
Agile
Answers in real time on any data  Repeatable
data preparation
Engaging
Beautiful analytics to convey
knowledge
Increased Adoption
of Analytics
Across lines of business
IT Department
Self-Service
No need for IT to create query,
report, or dashboard
Connected to Your
Enterprise BI Platform
Leverage existing data, security,
and existing governance
Simple to Manage & Scale
Proven scalability  One infrastructure 
Optimized for big data
Enterprise Scale and Governance: BI 4.1 Platform
Empowering analytics for business
users on trusted, governed
infrastructure
IT only needs to manage one Analytics
Platform globally
Supports any datasource connectivity
(BW/BEx integration)
Platform supports Reports,
Dashboards, and Agile Visualizations
Agile Visualization: SAP Lumira and Explorer
Designed for business users
Simple Data Acquisition and
Transformation
Built in HTML 5 – Open, flexible,
visual
Easy to share and consume
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 12
Lumira,
server
Lumira,
cloud
Lumira,
desktop
SAP Lumira
Consistent Experience Across Platforms
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 13
Lumira Server Integrated and Included with the BI Suite
SAP Lumira
Server
BI 4.1
Integrate SAP Lumira Server into SAP BusinessObjects
BI 4.1 landscapes:
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 14
Increase Speed with Trusted Data Discovery
Business users want to:
• Create a dataset based on a universe
query and mash it up with other data
• Create visualizations and stories
• Share results with others
• Schedule documents
IT can:
• Manage and monitor how document
is being used.
• Apply security to visualizations and data
Fastandagile—without
enterpriseburdens
Withtrust
andlow
TCO
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 15
SAP BusinessObjects BI Strategy
Trusted Data Discovery Against All Data
Simplify Everything
Client Convergence
Licensing
Bring Customers Along on the Journey
Integrated platforms
Integrated end-user experience
Integrated administration
Integrated licensing
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 16
Distribute Information
 Securely distribute information across your organization
 Answer related questions by interacting with
pre-defined reports
 Build printable reports for operational efficiency
SAP BusinessObjects BI Solutions
Understand the BI Portfolio
Reporting
Build Engaging Experiences
 Deliver engaging information to users where they need it
 Track key performance indicators and summary data
 Build custom experiences – users get what they need quickly
Dashboards
and Apps
Reporting
Discover. Predict. Create.
 Discover areas to optimize your business
 Adapt data to business needs
 Tell your story with beautiful visualizations
Agile
Visualization
Convergence
… what does the future look like?
Existing Customer Investments Are Safe
We are converging use cases, not features and functions
All existing content is safe and will continue to work
All BI 4.1 clients will continue to be maintained and supported
We will reuse metadata to facilitate adopting new concepts
There will be no forced migration
The Convergence of the SAP BI Use Cases
Reporting
Discovery and Analysis
Dashboards & Applications
Office Integration
Crystal Reports
Web Intelligence
Desktop Intelligence
Crystal Reports
Web Intelligence
Predictive Analysis
Lumira
Set Analysis
Explorer
Analysis for OLAP
Design Studio
Dashboards
Analysis for Office
Live Office
BI Widgets
Lumira
Design Studio
Analysis for Office
Interoperability
The SAP BI Portfolio Today
Web Intelligence
Crystal Reports
Design Studio
Dashboards
Lumira
Explorer
Set Analysis
Analysis for OLAP
Analysis for Office
Live Office
Distribute Information Build Engaging Experiences Discover. Predict. Create.
Reporting Dashboards and Apps Agile Visualization
 Analysis for Office and Design Studio as premium alternatives
to BEx Analyzer and Web Application Designer
 Advanced predictive analysis capabilities embedded in Lumira
Step 1 of the Convergence Plan
Dashboards
Lumira
Explorer
Set Analysis
Analysis for OLAP
Analysis for Office
Live Office
Discover. Predict. Create.
Agile Visualization
 Add Explorer-style exploration, search, and visualization
recommendation to Lumira
 Add Xcelsius®-style controls, WS support and BEx WAD
features to Design Studio
Web Intelligence
Crystal Reports
Design Studio
Distribute Information Build Engaging Experiences
Reporting Dashboards and Apps
Step 2
Interoperability workflows
Set Analysis
Analysis for OLAP
Live Office
 Open Lumira stories in Design Studio
 Explore and reuse Design Studio content in Lumira
 Insert Lumira charts or stories to Excel and PowerPoint
Design Studio Lumira
Analysis for Office
Discover. Predict. Create. Customize.
Agile Visualization, Dashboards and Apps
Web Intelligence
Crystal Reports
Distribute Information
Reporting
Final Step
Set Analysis
Analysis for OLAP Add Set analysis and 3rd-party OLAP to Lumira
Interoperability workflows
Discover. Predict. Create. Customize.
Agile Visualization, Dashboards and Apps
Web Intelligence
Crystal Reports
Distribute Information
Reporting
Design Studio Lumira
Analysis for Office
Simplified Pricing Model
Before
NULs to view and author content, use desktop
tools, and administer the system
CSBLs to view and author content
NULs to view content
CSBLs to view content
After
Additional NULs to author content
Restricted use license of SAP HANA is
included to run SAP Lumira Server and host the BI
Platform CMS
Cannot be used for data mart or data warehouse
scenarios
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 25
SAP BusinessObjects BI Strategy
Trusted Data Discovery Against All Data
Simplify Everything
Client Convergence
Licensing
Bring Customers Along on the Journey
Integrated platforms
Integrated end-user experience
Integrated administration
Integrated licensing
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 26
SAP Lumira Server
Flexible and Progressive Deployment Options for All Sizes
Lumira Server for
Teams
Lumira Server for
BI platform
 Teams, Departments, Small Medium
Businesses
 Platform: Windows
 Available today
 Native HANA XS app
 Platform: HANA
 SAP Fiori and Mobile BI ready
 Available today
 Add-on to BI landscapes
 Platform: Edge BI or BI Platform
 Uses new in-memory Velocity engine
 Will support HANA engine in the future
 Planned for early Q2 2015
This is the current state of planning and may be changed by SAP at any time.
Lumira Server for
SAP HANA
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 27
SAP Lumira, Edge edition
• 5 CSBL for $26,125 or 1 NUL for $1,313
• Maximum of 50 CSBL + 100 NUL in any combination
• Deploy one of: Lumira Server for Teams or Lumira Server for BI Platform
Lumira Server for
Teams
Lumira Server for
BI platform
This is the current state of planning and may be changed by SAP at any time.
Windows only
Not integrated with BI
Platform
Integrated with Edge BI
or BI Platform
SAP Lumira Server
Licensing for Departments and Small Business
Native HANA XS app
Lumira Server for
SAP HANA
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 28
SAP BusinessObjects BI Suite
• Sold in units of 10 CSBL + 1 NUL
• No license limit
• Includes a runtime license of HANA
• CSBL metric requires the BI Platform
Lumira Server for
BI platform
Integrated with Edge BI
or BI Platform Native HANA XS app
Lumira Server for
SAP HANA
Lumira Server for
Teams
Windows only
Not integrated with BI
Platform
SAP Lumira Server
Licensing for Enterprises
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 29
Integrated End-User Experience
Bridge traditional BI 4.1 with agile
visualization accelerated by HANA
Web Intelligence in one tab
Lumira in another
BI 4.1 Technical Guide
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 31
Benefits and Features of BI 4.1
Improved User Experience
SSO to HANA
Single Mobile BI app now includes Explorer
Variable variant support for Analysis and Design Studio
Easier Migration
Improved deployment and migration tools
Support for storing DeskI documents
More Data Access
Hadoop on Amazon Elastic Map Reduce
Oracle Exadata, OLAP, and Essbase, Teradata 14 and OLAP
Better Mobile Experience
Sybase Unwired Platform integration
QR and barcode scan support
WebI on Android support
Best-in-Class Visualizations
Design Studio + Graphomate add-on certified with Hichert
visualization standards
SAP BW Integration
Analysis Office scheduling support
Create Design Studio dashboards from Analysis documents
HANA Integration
Automatic Universe generation on HANA views
Crystal Reports direct access to HANA
Developer
Design Studio extensions
WebI SL Authoring
RESTful Web Services
ODATA, XML, Web Services data access
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 32
New Components in the BusinessObjects BI Portfolio
Added in 2014
Included in the BI Suite License
 Lumira Server
 Design Studio HANA runtime engine
 SAP BusinessObjects BI Add-On for SAP Lumira
Purchased Separately
 HANA Cloud Integration imports on-premise data to
Lumira Cloud
Coming in 2015
 Lumira Server for BI Platform
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 33
SAP BusinessObjects BI Platform 4.x Improvements
 System Configuration Wizard for easier
initial setup of server
 Upgrade Management Improvements
 Multi-tenancy support for better auditing,
logon restrictions, and UNX universes
 Improved Hana connectivity
 RESTful Web Services
 Session Management (4.1 SP3)
 Folder link
 New Semantic Layer Java APIs
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 34
Agile Visualization
Discover. Predict. Create.
Agility for business analysts and business users
 Discover trends, outliers, and areas of interest in your business
 Adapt to business scenarios by combining, manipulating, and enriching data
 Tell your story with self-service visualizations and analytics
 Forecast and predict future outcomes
Portfolio
 SAP BusinessObjects Analysis
 SAP BusinessObjects Explorer
 SAP Lumira™
*SAP Predictive Analysis details are part of Advanced Analytics
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 35
Agile Visualization Compared
 Data acquisition and mashups from multiple data sources including HANA
 Supports Universe semantic layer and SAP Business Suite
 Data manipulation – cleansing and grouping
 Rich visualizations
 Desktop deployment
 Data acquisition from HANA and BW
 Data mashups via BW Workspaces (require BW 7.3 on HANA)
 Excel based visualizations
 Rich hierarchical data functionality. Full access to all BW metadata.
 Excel and PowerPoint Add-In
 Data acquisition from HANA, BW, MS Analysis Services, Oracle OLAP, Essbase
 Rich hierarchical data functionality
 Web-based deployment
 Simple, consistent UI
 No end-user-based data acquisition (other than Excel files)
 Enables broad based data access with little training requirements
 Exploration views enables self-service dashboards
 Web-based and mobile solution
More Capability
Easier to Adopt
DecisionMakerAnalyst
SAP Lumira
Analysis for Office
Analysis for OLAP
Explorer
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 36
SAP BusinessObjects Analysis for Office Improvements
Publish Insights to a Broader Audience
Interoperability with Design Studio
Automatically transform Analysis Office apps to iPad apps
Enhanced BI Platform Support
Single Sign-On and LCM (requires BI 4.1)
Innovation
Waterfall Charts
Continuous Improvements
Broadcasting via BI Platform 4.1
Launch Query Designer
Access Mode, Versioned/time-dep hierarchies, de-/activate hierarchies,
Data Refresh, Member selector for mass data (SAP Note 1824726)
Analysis,
edition for Microsoft Office
Using Design Studio
runtime
iPad App
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 37
SAP BusinessObjects Analysis for OLAP Improvements
 Export to Design Studio for mobile
rendering
 Oracle Essbase and Oracle OLAP
cube support
 Enhanced HANA Integration for
hierarchies and prompts
 Custom grouping support for MS
Analysis Services and Essbase
 Waterfall charts
 Expand to Level
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 38
SAP BusinessObjects Explorer Improvements
 Explorer 4.1 supports Information
Spaces based on both types of
universes (UNV and UNX)
 Hide Facet panel to enable quick
access to exploration
 Real-time refresh of HANA
databases
 Change data sources in Explorer
keeping Information Space intact
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 39
Reporting
Share Information
High productivity design for report designers
 Quickly build formatted reports on any data source
 Securely distribute reports both internally and externally
 Minimize IT support costs by empowering end users to easily create
and modify their own reports
 Enhance custom applications with embedded reports
Portfolio
 SAP BusinessObjects Web Intelligence
 SAP Crystal Reports
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 40
SAP BusinessObjects Web Intelligence 4.x Improvements
 Custom Grouping
 Excel data source
 UI Customization
 Dynamic Background
images
 Quick options for number
formatting
 Charting enhancements
 Other usability
enhancements
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 41
SAP BusinessObjects Crystal Reports 4.x Improvements
 Freehand SQL command
object
 Direct access to HANA
views
 Verify database options
 Universe support for XML
and oData
 Chunking list of values in
HTML viewer
 Improvements for
development APIs
 Charting enhancements
 Right to Left language
support
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 42
Dashboards and Apps
Build Engaging Experiences
Build engaging, visual dashboards
 Powerful environment to build interactive and visually appealing
analytics
 Rich set of controls: buttons, list boxes, drop-down, crosstabs,
charts …
 Use custom code to extend and build workflows
Portfolio
 SAP BusinessObjects Design Studio
 SAP BusinessObjects Dashboards
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 43
SAP
BW
BI
Platform
SAP Design Studio
For Building Analytic Applications
Overview
 Built from the ground up using modern standards like JavaScript
and HTML5
 No dependencies on Flash or Office for easier deployment and
platform support
 Complete support for BW metadata and hierarchies
 Complete support for relational Universes
 Destination for both BEx WAD and BusinessObjects Dashboards
customers
 Part of the Dashboards license – every Dashboards customer
has access to Design Studio without additional cost
SAP
HANA
Design
Studio
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 44
SAP Design Studio 1.2, 1.3 Improvements
 Support for UNX Universe
 Animated HTML5 chart
types
 Align objects and
components at the pixel
level
 Custom stylesheet (CSS)
support
 Scripting, variable, and
events enable
sophisticated dashboard
logic
 HANA runtime
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 45
• Drag and Drop in Navigation Panel and
Navigation Panel Usability
• Context Menu in Cross-Tab
• Cell Locking (for Planning Apps)
• Report to Report Interface
• Script API Extensions and Global Functions
• Multi Language Support
• Enhanced Standard Analysis Template
• Online Composition of Apps and Bookmarking
• Data Source SDK
• Lumira (CVOM) SDK
• Real-Time Streaming
• Fiori/sFin Integration
• New Partner Extensions
SAP BusinessObjects Design Studio
What’s New in 1.4
Drag&Drop within
Navigation Panel
Context menu
Drag&Drop within
Navigation Panel
Context menu
e.g. set visible
and set CSS
classes for such
panels
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 46
SAP BusinessObjects Design Studio 1.4
Online Composition
Use Case 1 – Fragment Bookmarking
• The Designer can determine what containers
can be saved as a Fragment Bookmark
• Fragment bookmarks allow the user to
bookmark a section of an application
• This ensures bookmarks are “immune” from
UI changes introduced in a Design Studio
application
Fragment Bookmark
Fragment
Bookmark
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 47
SAP BusinessObjects Design Studio 1.4
Online Composition (cont.)
Use Case 2 – Online Composition
 Allows end users to easily customize and personalize
their apps
Create your own fragments
 Users can create fragments from their own Design
Studio applications and add them to fragment
galleries
 Users can compose their own apps out of
fragments
 Fragments can come from multiple different apps
 Fragments are currently tied to a single user across
multiple Design Studio applications
Save as
Fragment
Save as Fragment
Save as
Fragment
Save as
Fragment
Save as Fragment
Fragment Gallery
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 48
SAP BusinessObjects Design Studio 1.4
Online Composition — Fragment Building Blocks
User Empowerment
• Users can now autonomously create BI
applications online
• Self-service approach eliminates the time-
consuming process of consulting with development
for every little application change
App Designer can determine the behavior and
the degree to which apps can be modified and
(re)-composed
• App Designers can create different online
composition apps for different users & purposes
• Fragment Galleries store and display all the users
personal, cross-application fragments
• End users create new personal layouts simply via
Drag & Drop
Fragment Gallery
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 49
Real-Time/Data Streaming
Design Studio 1.4 comes with a real-time data extension
package
This supports the ability to create visualizations with
streaming data from ESP (Push Use Case)
“DS Timer Component” allows to pull data near real-time
(regular updates 3/5 secs) from HANA or BW (Pull Use
Case)
Time-based line charts with time axis scaling allow to better
visualize data in real time whether it is streamed or pull
based.
Note: SAP Event Stream Processor enables
you to create and run your own complex event
processing (CEP) applications to derive
continuous intelligence from streaming event
data in real time.
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 50
HICHERT®IBCS Certification
HICHERT®IBCS CERTIFIED CHARTS seal
of approval from BARC
SAP BusinessObjects Design Studio with
graphomate charts add-on
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 51
Download Free BARC and IBCS White Papers
BARC: Information Culture Survey
(English): http://bit.ly/XLwP6Z
IBCS: Notation standards
in business communication
and their practical benefits
(English): http://bit.ly/1nyLkQJ
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 52
SAP BI Mobile
Any Content Any Where
 Support for a wide variety of mobile
devices
 Augmented reality and location based
analytics
 Leverage enterprise BI infrastructure
using existing report content and semantic
layer
 Self-Service, simple, and fast
Overview
Smart visualizations with auto adapting views using touch screen gestures for easy navigation
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 53
BI Mobile 5.x Improvements
 Unified client to support exploration and
mobile reporting
 Enhancement to Collaboration. SAP Jam,
BI Inbox, and voice annotations
 QR Code and barcode scan support
 Support for SAML2 deployments
 Customization SDK for mobile front-end UI
changes
 Extension SDK to utilize third party maps
and charts
 Improved charting support
 Improved prompt and LOV support
 Improved SAP Dashboard component
support
Wrap-Up
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 55
Where to Find More Information
SAP Business Intelligence Resource Center: www.sapbusinessobjectsbi.com
Jane Landry, “Run Simple: Convergence of the SAP BusinessObjects BI Product Portfolio”
(Analytics from SAP, June 2014).
http://blogs.sap.com/analytics/2014/06/25/run-simple-convergence-of-the-sap-businessobjects-
bi-product-portfolio/
SAP BusinessObjects BI Tutorials: www.sap.com/learnbi
Blair Wheadon, “Choosing the Right SAP BusinessObjects BI Client” (SCN, November 2013).
http://scn.sap.com/docs/DOC-38981
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 56
7 Key Points to Take Home
1. Trusted Data Discovery combines agility for the business with governance for IT
2. SAP is converging BI use cases across fewer software components
3. SAP has simplified BI licensing
4. Lumira Server can optionally integrate with the BI Launchpad
5. Analysis for Office and Analysis for OLAP can generate Design Studio applications
6. Design Studio apps can be deployed to SAP BW, SAP HANA, and the BI Platform
7. Design Studio plus the Graphomate add-on is certified by IBCS
© 2015 SAP SE or an SAP affiliate company. All rights reserved.
Thank you
Blair Wheadon
blair.wheadon@sap.com
@blairtwheadon
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 58
© 2015 SAP SE or an SAP affiliate company. All rights reserved.
No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or an SAP affiliate company.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate
company) in Germany and other countries. Please see http://global12.sap.com/corporate-en/legal/copyright/index.epx for additional trademark information and notices.
Some software products marketed by SAP SE and its distributors contain proprietary software components of other software vendors.
National product specifications may vary.
These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP SE or its
affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP SE or SAP affiliate company products and
services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as
constituting an additional warranty.
In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop
or release any functionality mentioned therein. This document, or any related presentation, and SAP SE’s or its affiliated companies’ strategy and possible future
developments, products, and/or platform directions and functionality are all subject to change and may be changed by SAP SE or its affiliated companies at any time
for any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-
looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place
undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.
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A Strategic and Technical Guide to the Most Up-to-Date SAP BI Roadmap

  • 1. A Strategic and Technical Guide to the Most Up-to-Date SAP BI Roadmap Blair Wheadon SAP
  • 2. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 1 The information in this presentation is confidential and proprietary to SAP and may not be disclosed without the permission of SAP. This presentation is not subject to your license agreement or any other service or subscription agreement with SAP. SAP has no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation and SAP's strategy and possible future developments, products and or platforms directions and functionality are all subject to change and may be changed by SAP at any time for any reason without notice. The information in this document is not a commitment, promise or legal obligation to deliver any material, code or functionality. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non- infringement. This document is for informational purposes and may not be incorporated into a contract. SAP assumes no responsibility for errors or omissions in this document, except if such damages were caused by SAP´s willful misconduct or gross negligence. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions. Legal disclaimer
  • 3. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 2 Agenda SAP BusinessObjects Business Strategy BI 4.1 Technical Guide Wrap-up
  • 5. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 4 SAP BusinessObjects BI Strategy Trusted Data Discovery Against All Data Simplify Everything Client Convergence Licensing Bring Customers Along on the Journey Integrated platforms Integrated end-user experience Integrated administration Integrated licensing
  • 6. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 5 SAP BusinessObjects BI Strategy (cont.) Trusted Data Discovery Against All Data Simplify Everything Client Convergence Licensing Bring Customers Along on the Journey Integrated platforms Integrated end-user experience Integrated administration Integrated licensing
  • 7. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 6 New Challenges for IT Data is getting BIG Expectations have CHANGED
  • 8. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 7 Re-Emergence of Data Silos IT Business Users
  • 9. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 8 The Power of Collective Insight With … Trusted Data Discovery Agile Visualization Advanced Analytics Enterprise Business IntelligenceInstant insight for decision makers Agility for the Analysts Scale and trust for IT and Management
  • 10. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 9 Value for Your Organization Business Agile Answers in real time on any data  Repeatable data preparation Engaging Beautiful analytics to convey knowledge Increased Adoption of Analytics Across lines of business IT Department Self-Service No need for IT to create query, report, or dashboard Connected to Your Enterprise BI Platform Leverage existing data, security, and existing governance Simple to Manage & Scale Proven scalability  One infrastructure  Optimized for big data
  • 11. Enterprise Scale and Governance: BI 4.1 Platform Empowering analytics for business users on trusted, governed infrastructure IT only needs to manage one Analytics Platform globally Supports any datasource connectivity (BW/BEx integration) Platform supports Reports, Dashboards, and Agile Visualizations
  • 12. Agile Visualization: SAP Lumira and Explorer Designed for business users Simple Data Acquisition and Transformation Built in HTML 5 – Open, flexible, visual Easy to share and consume
  • 13. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 12 Lumira, server Lumira, cloud Lumira, desktop SAP Lumira Consistent Experience Across Platforms
  • 14. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 13 Lumira Server Integrated and Included with the BI Suite SAP Lumira Server BI 4.1 Integrate SAP Lumira Server into SAP BusinessObjects BI 4.1 landscapes:
  • 15. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 14 Increase Speed with Trusted Data Discovery Business users want to: • Create a dataset based on a universe query and mash it up with other data • Create visualizations and stories • Share results with others • Schedule documents IT can: • Manage and monitor how document is being used. • Apply security to visualizations and data Fastandagile—without enterpriseburdens Withtrust andlow TCO
  • 16. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 15 SAP BusinessObjects BI Strategy Trusted Data Discovery Against All Data Simplify Everything Client Convergence Licensing Bring Customers Along on the Journey Integrated platforms Integrated end-user experience Integrated administration Integrated licensing
  • 17. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 16 Distribute Information  Securely distribute information across your organization  Answer related questions by interacting with pre-defined reports  Build printable reports for operational efficiency SAP BusinessObjects BI Solutions Understand the BI Portfolio Reporting Build Engaging Experiences  Deliver engaging information to users where they need it  Track key performance indicators and summary data  Build custom experiences – users get what they need quickly Dashboards and Apps Reporting Discover. Predict. Create.  Discover areas to optimize your business  Adapt data to business needs  Tell your story with beautiful visualizations Agile Visualization
  • 18. Convergence … what does the future look like?
  • 19. Existing Customer Investments Are Safe We are converging use cases, not features and functions All existing content is safe and will continue to work All BI 4.1 clients will continue to be maintained and supported We will reuse metadata to facilitate adopting new concepts There will be no forced migration
  • 20. The Convergence of the SAP BI Use Cases Reporting Discovery and Analysis Dashboards & Applications Office Integration Crystal Reports Web Intelligence Desktop Intelligence Crystal Reports Web Intelligence Predictive Analysis Lumira Set Analysis Explorer Analysis for OLAP Design Studio Dashboards Analysis for Office Live Office BI Widgets Lumira Design Studio Analysis for Office Interoperability
  • 21. The SAP BI Portfolio Today Web Intelligence Crystal Reports Design Studio Dashboards Lumira Explorer Set Analysis Analysis for OLAP Analysis for Office Live Office Distribute Information Build Engaging Experiences Discover. Predict. Create. Reporting Dashboards and Apps Agile Visualization  Analysis for Office and Design Studio as premium alternatives to BEx Analyzer and Web Application Designer  Advanced predictive analysis capabilities embedded in Lumira
  • 22. Step 1 of the Convergence Plan Dashboards Lumira Explorer Set Analysis Analysis for OLAP Analysis for Office Live Office Discover. Predict. Create. Agile Visualization  Add Explorer-style exploration, search, and visualization recommendation to Lumira  Add Xcelsius®-style controls, WS support and BEx WAD features to Design Studio Web Intelligence Crystal Reports Design Studio Distribute Information Build Engaging Experiences Reporting Dashboards and Apps
  • 23. Step 2 Interoperability workflows Set Analysis Analysis for OLAP Live Office  Open Lumira stories in Design Studio  Explore and reuse Design Studio content in Lumira  Insert Lumira charts or stories to Excel and PowerPoint Design Studio Lumira Analysis for Office Discover. Predict. Create. Customize. Agile Visualization, Dashboards and Apps Web Intelligence Crystal Reports Distribute Information Reporting
  • 24. Final Step Set Analysis Analysis for OLAP Add Set analysis and 3rd-party OLAP to Lumira Interoperability workflows Discover. Predict. Create. Customize. Agile Visualization, Dashboards and Apps Web Intelligence Crystal Reports Distribute Information Reporting Design Studio Lumira Analysis for Office
  • 25. Simplified Pricing Model Before NULs to view and author content, use desktop tools, and administer the system CSBLs to view and author content NULs to view content CSBLs to view content After Additional NULs to author content Restricted use license of SAP HANA is included to run SAP Lumira Server and host the BI Platform CMS Cannot be used for data mart or data warehouse scenarios
  • 26. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 25 SAP BusinessObjects BI Strategy Trusted Data Discovery Against All Data Simplify Everything Client Convergence Licensing Bring Customers Along on the Journey Integrated platforms Integrated end-user experience Integrated administration Integrated licensing
  • 27. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 26 SAP Lumira Server Flexible and Progressive Deployment Options for All Sizes Lumira Server for Teams Lumira Server for BI platform  Teams, Departments, Small Medium Businesses  Platform: Windows  Available today  Native HANA XS app  Platform: HANA  SAP Fiori and Mobile BI ready  Available today  Add-on to BI landscapes  Platform: Edge BI or BI Platform  Uses new in-memory Velocity engine  Will support HANA engine in the future  Planned for early Q2 2015 This is the current state of planning and may be changed by SAP at any time. Lumira Server for SAP HANA
  • 28. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 27 SAP Lumira, Edge edition • 5 CSBL for $26,125 or 1 NUL for $1,313 • Maximum of 50 CSBL + 100 NUL in any combination • Deploy one of: Lumira Server for Teams or Lumira Server for BI Platform Lumira Server for Teams Lumira Server for BI platform This is the current state of planning and may be changed by SAP at any time. Windows only Not integrated with BI Platform Integrated with Edge BI or BI Platform SAP Lumira Server Licensing for Departments and Small Business Native HANA XS app Lumira Server for SAP HANA
  • 29. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 28 SAP BusinessObjects BI Suite • Sold in units of 10 CSBL + 1 NUL • No license limit • Includes a runtime license of HANA • CSBL metric requires the BI Platform Lumira Server for BI platform Integrated with Edge BI or BI Platform Native HANA XS app Lumira Server for SAP HANA Lumira Server for Teams Windows only Not integrated with BI Platform SAP Lumira Server Licensing for Enterprises
  • 30. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 29 Integrated End-User Experience Bridge traditional BI 4.1 with agile visualization accelerated by HANA Web Intelligence in one tab Lumira in another
  • 32. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 31 Benefits and Features of BI 4.1 Improved User Experience SSO to HANA Single Mobile BI app now includes Explorer Variable variant support for Analysis and Design Studio Easier Migration Improved deployment and migration tools Support for storing DeskI documents More Data Access Hadoop on Amazon Elastic Map Reduce Oracle Exadata, OLAP, and Essbase, Teradata 14 and OLAP Better Mobile Experience Sybase Unwired Platform integration QR and barcode scan support WebI on Android support Best-in-Class Visualizations Design Studio + Graphomate add-on certified with Hichert visualization standards SAP BW Integration Analysis Office scheduling support Create Design Studio dashboards from Analysis documents HANA Integration Automatic Universe generation on HANA views Crystal Reports direct access to HANA Developer Design Studio extensions WebI SL Authoring RESTful Web Services ODATA, XML, Web Services data access
  • 33. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 32 New Components in the BusinessObjects BI Portfolio Added in 2014 Included in the BI Suite License  Lumira Server  Design Studio HANA runtime engine  SAP BusinessObjects BI Add-On for SAP Lumira Purchased Separately  HANA Cloud Integration imports on-premise data to Lumira Cloud Coming in 2015  Lumira Server for BI Platform
  • 34. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 33 SAP BusinessObjects BI Platform 4.x Improvements  System Configuration Wizard for easier initial setup of server  Upgrade Management Improvements  Multi-tenancy support for better auditing, logon restrictions, and UNX universes  Improved Hana connectivity  RESTful Web Services  Session Management (4.1 SP3)  Folder link  New Semantic Layer Java APIs
  • 35. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 34 Agile Visualization Discover. Predict. Create. Agility for business analysts and business users  Discover trends, outliers, and areas of interest in your business  Adapt to business scenarios by combining, manipulating, and enriching data  Tell your story with self-service visualizations and analytics  Forecast and predict future outcomes Portfolio  SAP BusinessObjects Analysis  SAP BusinessObjects Explorer  SAP Lumira™ *SAP Predictive Analysis details are part of Advanced Analytics
  • 36. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 35 Agile Visualization Compared  Data acquisition and mashups from multiple data sources including HANA  Supports Universe semantic layer and SAP Business Suite  Data manipulation – cleansing and grouping  Rich visualizations  Desktop deployment  Data acquisition from HANA and BW  Data mashups via BW Workspaces (require BW 7.3 on HANA)  Excel based visualizations  Rich hierarchical data functionality. Full access to all BW metadata.  Excel and PowerPoint Add-In  Data acquisition from HANA, BW, MS Analysis Services, Oracle OLAP, Essbase  Rich hierarchical data functionality  Web-based deployment  Simple, consistent UI  No end-user-based data acquisition (other than Excel files)  Enables broad based data access with little training requirements  Exploration views enables self-service dashboards  Web-based and mobile solution More Capability Easier to Adopt DecisionMakerAnalyst SAP Lumira Analysis for Office Analysis for OLAP Explorer
  • 37. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 36 SAP BusinessObjects Analysis for Office Improvements Publish Insights to a Broader Audience Interoperability with Design Studio Automatically transform Analysis Office apps to iPad apps Enhanced BI Platform Support Single Sign-On and LCM (requires BI 4.1) Innovation Waterfall Charts Continuous Improvements Broadcasting via BI Platform 4.1 Launch Query Designer Access Mode, Versioned/time-dep hierarchies, de-/activate hierarchies, Data Refresh, Member selector for mass data (SAP Note 1824726) Analysis, edition for Microsoft Office Using Design Studio runtime iPad App
  • 38. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 37 SAP BusinessObjects Analysis for OLAP Improvements  Export to Design Studio for mobile rendering  Oracle Essbase and Oracle OLAP cube support  Enhanced HANA Integration for hierarchies and prompts  Custom grouping support for MS Analysis Services and Essbase  Waterfall charts  Expand to Level
  • 39. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 38 SAP BusinessObjects Explorer Improvements  Explorer 4.1 supports Information Spaces based on both types of universes (UNV and UNX)  Hide Facet panel to enable quick access to exploration  Real-time refresh of HANA databases  Change data sources in Explorer keeping Information Space intact
  • 40. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 39 Reporting Share Information High productivity design for report designers  Quickly build formatted reports on any data source  Securely distribute reports both internally and externally  Minimize IT support costs by empowering end users to easily create and modify their own reports  Enhance custom applications with embedded reports Portfolio  SAP BusinessObjects Web Intelligence  SAP Crystal Reports
  • 41. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 40 SAP BusinessObjects Web Intelligence 4.x Improvements  Custom Grouping  Excel data source  UI Customization  Dynamic Background images  Quick options for number formatting  Charting enhancements  Other usability enhancements
  • 42. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 41 SAP BusinessObjects Crystal Reports 4.x Improvements  Freehand SQL command object  Direct access to HANA views  Verify database options  Universe support for XML and oData  Chunking list of values in HTML viewer  Improvements for development APIs  Charting enhancements  Right to Left language support
  • 43. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 42 Dashboards and Apps Build Engaging Experiences Build engaging, visual dashboards  Powerful environment to build interactive and visually appealing analytics  Rich set of controls: buttons, list boxes, drop-down, crosstabs, charts …  Use custom code to extend and build workflows Portfolio  SAP BusinessObjects Design Studio  SAP BusinessObjects Dashboards
  • 44. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 43 SAP BW BI Platform SAP Design Studio For Building Analytic Applications Overview  Built from the ground up using modern standards like JavaScript and HTML5  No dependencies on Flash or Office for easier deployment and platform support  Complete support for BW metadata and hierarchies  Complete support for relational Universes  Destination for both BEx WAD and BusinessObjects Dashboards customers  Part of the Dashboards license – every Dashboards customer has access to Design Studio without additional cost SAP HANA Design Studio
  • 45. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 44 SAP Design Studio 1.2, 1.3 Improvements  Support for UNX Universe  Animated HTML5 chart types  Align objects and components at the pixel level  Custom stylesheet (CSS) support  Scripting, variable, and events enable sophisticated dashboard logic  HANA runtime
  • 46. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 45 • Drag and Drop in Navigation Panel and Navigation Panel Usability • Context Menu in Cross-Tab • Cell Locking (for Planning Apps) • Report to Report Interface • Script API Extensions and Global Functions • Multi Language Support • Enhanced Standard Analysis Template • Online Composition of Apps and Bookmarking • Data Source SDK • Lumira (CVOM) SDK • Real-Time Streaming • Fiori/sFin Integration • New Partner Extensions SAP BusinessObjects Design Studio What’s New in 1.4 Drag&Drop within Navigation Panel Context menu Drag&Drop within Navigation Panel Context menu e.g. set visible and set CSS classes for such panels
  • 47. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 46 SAP BusinessObjects Design Studio 1.4 Online Composition Use Case 1 – Fragment Bookmarking • The Designer can determine what containers can be saved as a Fragment Bookmark • Fragment bookmarks allow the user to bookmark a section of an application • This ensures bookmarks are “immune” from UI changes introduced in a Design Studio application Fragment Bookmark Fragment Bookmark
  • 48. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 47 SAP BusinessObjects Design Studio 1.4 Online Composition (cont.) Use Case 2 – Online Composition  Allows end users to easily customize and personalize their apps Create your own fragments  Users can create fragments from their own Design Studio applications and add them to fragment galleries  Users can compose their own apps out of fragments  Fragments can come from multiple different apps  Fragments are currently tied to a single user across multiple Design Studio applications Save as Fragment Save as Fragment Save as Fragment Save as Fragment Save as Fragment Fragment Gallery
  • 49. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 48 SAP BusinessObjects Design Studio 1.4 Online Composition — Fragment Building Blocks User Empowerment • Users can now autonomously create BI applications online • Self-service approach eliminates the time- consuming process of consulting with development for every little application change App Designer can determine the behavior and the degree to which apps can be modified and (re)-composed • App Designers can create different online composition apps for different users & purposes • Fragment Galleries store and display all the users personal, cross-application fragments • End users create new personal layouts simply via Drag & Drop Fragment Gallery
  • 50. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 49 Real-Time/Data Streaming Design Studio 1.4 comes with a real-time data extension package This supports the ability to create visualizations with streaming data from ESP (Push Use Case) “DS Timer Component” allows to pull data near real-time (regular updates 3/5 secs) from HANA or BW (Pull Use Case) Time-based line charts with time axis scaling allow to better visualize data in real time whether it is streamed or pull based. Note: SAP Event Stream Processor enables you to create and run your own complex event processing (CEP) applications to derive continuous intelligence from streaming event data in real time.
  • 51. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 50 HICHERT®IBCS Certification HICHERT®IBCS CERTIFIED CHARTS seal of approval from BARC SAP BusinessObjects Design Studio with graphomate charts add-on
  • 52. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 51 Download Free BARC and IBCS White Papers BARC: Information Culture Survey (English): http://bit.ly/XLwP6Z IBCS: Notation standards in business communication and their practical benefits (English): http://bit.ly/1nyLkQJ
  • 53. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 52 SAP BI Mobile Any Content Any Where  Support for a wide variety of mobile devices  Augmented reality and location based analytics  Leverage enterprise BI infrastructure using existing report content and semantic layer  Self-Service, simple, and fast Overview Smart visualizations with auto adapting views using touch screen gestures for easy navigation
  • 54. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 53 BI Mobile 5.x Improvements  Unified client to support exploration and mobile reporting  Enhancement to Collaboration. SAP Jam, BI Inbox, and voice annotations  QR Code and barcode scan support  Support for SAML2 deployments  Customization SDK for mobile front-end UI changes  Extension SDK to utilize third party maps and charts  Improved charting support  Improved prompt and LOV support  Improved SAP Dashboard component support
  • 56. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 55 Where to Find More Information SAP Business Intelligence Resource Center: www.sapbusinessobjectsbi.com Jane Landry, “Run Simple: Convergence of the SAP BusinessObjects BI Product Portfolio” (Analytics from SAP, June 2014). http://blogs.sap.com/analytics/2014/06/25/run-simple-convergence-of-the-sap-businessobjects- bi-product-portfolio/ SAP BusinessObjects BI Tutorials: www.sap.com/learnbi Blair Wheadon, “Choosing the Right SAP BusinessObjects BI Client” (SCN, November 2013). http://scn.sap.com/docs/DOC-38981
  • 57. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 56 7 Key Points to Take Home 1. Trusted Data Discovery combines agility for the business with governance for IT 2. SAP is converging BI use cases across fewer software components 3. SAP has simplified BI licensing 4. Lumira Server can optionally integrate with the BI Launchpad 5. Analysis for Office and Analysis for OLAP can generate Design Studio applications 6. Design Studio apps can be deployed to SAP BW, SAP HANA, and the BI Platform 7. Design Studio plus the Graphomate add-on is certified by IBCS
  • 58. © 2015 SAP SE or an SAP affiliate company. All rights reserved. Thank you Blair Wheadon blair.wheadon@sap.com @blairtwheadon
  • 59. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 58 © 2015 SAP SE or an SAP affiliate company. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or an SAP affiliate company. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. Please see http://global12.sap.com/corporate-en/legal/copyright/index.epx for additional trademark information and notices. Some software products marketed by SAP SE and its distributors contain proprietary software components of other software vendors. National product specifications may vary. These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP SE or its affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP SE or SAP affiliate company products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty. In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and SAP SE’s or its affiliated companies’ strategy and possible future developments, products, and/or platform directions and functionality are all subject to change and may be changed by SAP SE or its affiliated companies at any time for any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward- looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.
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