This Forrester infographic is an abridged version of a study commissioned by SAP titled, "How to Become an Insights-Driven Business," October 2017. The study, including a full list of data sources and references, can be found at http://www.sap.com/insights-driven.

1. Insights-driven firms are
39% more likely to
report YoY revenue
growth of 15% or more.
The collective revenues of
the top 30 insights-driven
companies will be
$1.8 trillion in 2021.
Take Your Business From
Data-Driven To Insights-
Driven In Three Steps
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KEY DATA/ANALYTICS CHALLENGES
WHY COMPANIES
MUST BECOME
INSIGHTS-DRIVEN
2x
75%
more companies with
over 1,000 terabytes of
data since 2016
run analytics from multiple
data sources at least daily
and need greater agility
need better analytics and are
pursuing predictive and
prescriptive analytics
70%
OVER
INSIGHTS-DRIVEN COMPANIES:
Companies must combat the most common data/analytics
challenges with an insights-driven approach.
Inconsistent level of quality
among data sources43%
Data materializes too
fast for us to manage34%
Too many unconnected
data sources29%
THE THREE-STEP PROCESS TO TRANSFORM FROM DATA-DRIVEN TO INSIGHTS-DRIVEN
Step 1: Make data and analytics more agile.
Step 2: Find insights based on all enterprise data.
Step 3: Ensure data insights are actionable and pervasive.
Establish a
strategic focus
for insights
investments.
Ensure data
insights are
actionable.
Embrace
continuous
learning.
Approach insights
collection and
implementation as
a group effort.
Create operating
models based on
data insights.
This document is an abridged version of a study commissioned by SAP titled, "How To Become An Insights-Driven Business," October, 2017.
The study, including a full list of data sources and references, can be found at http://www.sap.com/insights-driven.
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