Today companies need modern analytics capabilities that work together to analyze data wherever it resides for enterprises of all sizes and across every industry. To help them better understand that data and to help simplify and transform their business there are different technology options available - on premise, cloud, and hybrid. Hear SAP product experts share SAP’s roadmap and vision for business intelligence and data discovery covering these technology options

1. SAP 2018 Strategy and Roadmap for Business Intelligence
#askSAP Analytics Innovations Community Call

2. 2PUBLIC© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Legal Disclaimer
The information in this presentation is confidential and proprietary to SAP and may not be disclosed without
the permission of SAP. This presentation is not subject to your license agreement or any other service or
subscription agreement with SAP. SAP has no obligation to pursue any course of business outlined in this
document or any related presentation, or to develop or release any functionality mentioned therein. This
document, or any related presentations and SAP’s strategy and possible future developments, products and or
platforms directions and functionality are all subject to change and may be changed by SAP at any time for any
reason without notice. The information in this document is not a commitment, promise or legal obligation to
deliver any material, code or functionality. This document is provided without a warranty of any kind, either
express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular
purpose, or non-infringement. This document is for informational purposed and may not be incorporated into a
contract. SAP assumed no responsibility for errors or omissions in this document, except if such damages
were caused by SAP’s willful misconduct or gross negligence.
All forward-looking statements are subject to various risks and uncertainties that could cause actual results to
differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-
looking statements, which speak only as of their dates, and they should not be relied upon in making
purchasing decisions.

3. 3PUBLIC© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Today’s speakers
Moderator:
Nic Smith
Global VP of Product Marketing
for Cloud Analytics
Jayne Landry
Global VP Product Management,
SAP Leonardo & Analytics
Blair Wheadon
General Manager of
Data Discovery
Adrian Westmoreland
Product Management
SAP Analytics Cloud
SAP Analytics 2018 SAP BI Roadmap and
Convergence Update
Hybrid BI Strategy
Briefing

4. Jayne Landry
Global VP Product Management, SAP Leonardo & Analytics
SAP Analytics 2018

5. 5PUBLIC© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Insight to transform the future
PLANNINGPREDICTIVE
SAP
Analytics
5

6. 6PUBLIC© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
SAP Analytics product strategy
Consumer
Grade
All Analytics,
One Platform
Embedded
Intelligent
Hybrid

7. 7PUBLIC© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Workforce
Fieldglass, SuccessFactors, EH&S, SportsOne
Finance
S/4HANA, Concur, ByDesign, BusinessOne
Supply Chain
Asset Intelligence Network, Ariba, Fieldglass
Customer
Hybris Cloud4Customer, Hybris Marketing Cloud
Other Cloud Platforms
S/4HANA Cloud, Google, AWS,Social
Other Sources
BW/4,Hadoop, Spark, Oracle, and more
Industry
Chemicals, CPG, Engineering & Construction, Financial Services, Healthcare, Mill Products, Mining, Oil & Gas, Professional Services and many more..
Insight embedded in the moment

8. 8PUBLIC© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
SAP Analytics strategy
Run the business. Grow the business.
Run
the Business
Steering Excellence
E2E Analytics
Harmonize Data
Grow
the Business
Plan
Predict
Innovate
SAP Analytics
SAP Analytics Cloud
SAP Analytics
SAP Digital Boardroom SAP Analytics Hub
Smart BI, Agile Planning and Predictive Machine Learning
SAP Analytic Apps
BI
Governed
BI,
Reporting
and Data
Discovery
Planning
Business
Planning
and
Consoli-
dation
Predictive
Predictive
Analytics/
ML
SAP BW/4HANA
Modern Data
Warehousing
SAP S/4HANA
Embedded
Analytics and
Planning

9. 9PUBLIC© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
On-going portfolio simplification and convergence
No forced migrationsBI 4.x content will continue to work
and be maintained*
We are converging
use cases, not
features and functions
*Exceptions are:
• SAP BusinessObjects Desktop Intelligence end of support Dec 31, 2018
• SAP BusinessObjects Explorer end of support Dec 31, 2020 due to Flash EOL
• SAP BusinessObjects Dashboards end of support Dec 31, 2020 due to Flash EOL

10. 10PUBLIC© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Insight that makes sense
Lowest Cost of Ownership Highest Total Economic Value
*The Total Economic Impact of SAP BusinessObjects Analytics", Forrester Consulting, October 2016
SAP Analytics
Multi-Vendor
Approach
3-5x less*
SAP Analytics
171% ROI*
10© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
The Total Economic Impact of SAP BusinessObjects Analytics", Forrester Consulting, October 2016

11. Blair Wheadon
General Manager of Data Discovery
SAP BI Roadmap & Convergence Update

12. 12PUBLIC© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Data discovery roadmap update
For CustomersContext Our Strategy
We have two Data Discovery
solutions
• SAP Analytics Cloud (SAC)
• SAP Lumira Discovery
SAC is maturing rapidly
• Supports live access to on-
premise data in S/4, BW/4,
HANA, and Universes
• Becoming a default part of all
SAP cloud solutions
Competitive market
• Customers will benefit from a
clear focus on a single
solution for data discovery.
SAP Analytics Cloud is the
primary data discovery
solution for all customers
• The SAP Lumira Discovery
roadmap will now focus on
quality, performance, and
parity with SAP Lumira 1.x
• We will support SAP Lumira
customers to ensure successful
go-live of existing projects
• SAP Lumira 2.x will be
supported and maintained
through at least 2024
• New feature development on
SAP Lumira Discovery will be
minimal starting in 2019
• SAP Lumira Discovery remains
a great complement to SAP
Lumira Designer as a rapid
prototyping tool for analytic
applications
Hybrid
▪ Combine SAP Analytics Cloud,
SAP Analytics Hub, and SAP
BusinessObjects Enterprise
into a hybrid solution
▪ Deliver rapid innovation across all
three hybrid components
On-premise innovations
▪ Continue to innovate with Analysis
for Office (AO), Lumira Designer,
Web Intelligence, and Crystal
Reports with a focus on hybrid
use cases
Commercial options
• On-premise shelfware can be
replaced with SAC and SAH
subscriptions using the
Cloud Extension Policy
• Pilot a hybrid license that
combines BOE and SAC in 1H
2018. GA planned for 2H 2018.

13. 13PUBLIC© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Today we have a single solution for the Application Design use case:
▪ SAP Lumira Designer 2.0 + SAP Lumira Server 2.0
For the application design use case:
▪ SAP Lumira Designer remains our primary solution for application design with continued innovation and investment
▪ In parallel, we are adding the application design use case to the SAP Analytics Cloud roadmap in H1, 2018
Application design use case

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Single subscription license including:
▪ SAP BusinessObjects Enterprise Professional
▪ SAP Analytics Cloud
▪ Users can use SAP Analytics Cloud, SAP BusinessObjects BI, or
both
▪ Supports both user and concurrent session metrics
▪ SAP Analytics Hub will be sold separately
Hybrid BI license roadmap
Planned for 2H 2018
ReportingDashboards & Applications
Office Integration
Data Discovery
SAP Analysis for Microsoft Office & SAP BusinessObjects Live Office
SAP Analytics Cloud SAP Lumira 2.x SAP BusinessObjects Web Intelligence
SAP Crystal Reports
Office Integration

15. 15PUBLIC© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Reporting
Dashboards &
Applications
Office Integration
SAP BusinessObjects Set Analysis
SAP BusinessObjects Desktop Intelligence
SAP Crystal Reports
SAP BusinessObjects Web Intelligence
Including Live Office for embedding report parts into
Microsoft Office documents
SAP BusinessObjects Design Studio
SAP BEX Web Application Designer
SAP BusinessObjects Dashboards
SAP BusinessObjects Live Office
SAP Analysis, EPM Add-In
SAP BEX Analyzer
SAP Analysis for
Microsoft Office
BI convergence 2018
Includes hybrid combinations of cloud and on-premise software
SAP Lumira
Interoperability
SAP BusinessObjects Explorer
SAP Roambi
SAP Lumira, discovery edition
SAP Analysis for OLAP
SAP Analytics Cloud Data Discovery

16. Adrian Westmoreland
Product Management, SAP Analytics Cloud
Hybrid BI

17. 17PUBLIC© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
SAP
S/4HANASAP BOE
SAP
BW/4HANA
SAP Analytics
Cloud PredictiveMobile
SAP
Analytics Hub
SAP Analytics
On Premise CloudHybrid
The path forward in a hybrid world

18. 18PUBLIC© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
1. Analytics Hub: a single front end for all analytics content
2. SAP BI Hybrid pricing: one license, one contract, ultimate flexibility
3. Innovation with SAP Analytics Cloud
4. Interoperability between SAP BusinessObjects BI (BOE) and SAP Analytics Cloud
5. Deploy SAP BusinessObjects BI on premise or in the cloud
6. Engaging with customers differently
SAP Hybrid BI digital innovation without disruption

19. 19PUBLIC© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Unified subscription licensing for all options
SAP BusinessObjects
Enterprise
Traditional deployment
managed by customer
Partner or SAP managed
infrastructure and
maintenance
SAP hybrid analytics: Fast track to Cloud
SAP Analytics Cloud provided
as a service
Fast track to cloud
SAP BusinessObjects
Enterprise
Single package of services, support, software and licenses
Product
Direction
PREDICTIVE
PLANNING
BUSINESS
INTELLIGENCE
SAP
Analytics
SAP Analytics Hub: a bridge between all deployment types
SAP Analytics Cloud
IaaS and MCaaS Public Cloud (SaaS)On Premise
Multiple integration
points

20. 20PUBLIC© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Hybrid
▪ Flexible
deployment
▪ Seamless
experience
▪ Increased
integration
Provide a seamless experience so that business users do not have to think about
where data or content is residing
▪ Leverage on-premise data sources for hybrid scenarios
− SAP BusinessObjects Universes and Web Intelligence Documents
− SAP BW 7.4, SAP S/4HANA, SAP BW/4HANA SP4
▪ Integrate data from cloud applications
− SAP SuccessFactors Workforce Analytics
− SAP Ariba, Google BigQuery
Share resources between on-premise and cloud deployments
– Tools, visualizations, security/administration, distribution
Provide a complete analytics solution providing traditional and modern BI
Ease the journey from on-premise deployments by extending or expanding into a
complimentary cloud strategy with minimal disruption
Vision and strategy
Flexibility for your analytics strategy
SAP BusinessObjects BI and SAP Analytics Cloud – “Better Together”

21. 21PUBLIC© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
SAP Analytics Cloud SaaS platform
Cloud data sources
and applications
Planning
Events and Workflows
Allocation
Value Driver Tree Simulation
BI
Discovery
Charts and Table
Geospatial
Predictive
Smart Assist
Build and deploy
predictive models*
Embedding
Analytics into
Applications
SAP Digital Boardroom SAP Analytics Hub Mobile Experience
On-premise data sources and
applications
Core
Capabilities
Analytic
Capabilities
Analytics Store
Applications
Data
Connectivity
SAP Cloud Platform
Wrangling Modeling
Administration
Auditing
Story
Experience
Collaboration Mobile APIs
PaaS
IaaS SAP data center Google Cloud Platform*Amazon Web Services*
This is the current state of planning and may be changed by SAP at any time.
Product
Direction
App Building*
Scripting
Composites
UI theme and stylesheet
* Planned Product Direction

22. 22PUBLIC© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Share resources between on-premise and cloud deployments
Live Universe connection
Content as a data
source
Impact / Lineage
SAP Analytics Cloud
models
EPM functions and
predictive functions
Save As/Publish/View in SAP Analytics Hub
BOE on premise/private Cloud
SAP Analytics Cloud for class-leading modern BI capabilities
Analytics Hub as a
single source of truth
Admin console
– for central IT
management*
* Product Vision - User provisioning, synchronization,
configuration, monitoring etc..
New Hybrid License
SAP Analytics Cloud agent
User Integration
License Integration
Configuration, Setup
Search on-premise content
Product
Direction

23. 23PUBLIC© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
• Find the analytics you need – when you
need them – in your home page
• Browse through visual cues to uncover
analytics you didn't know
• Tailor the experience to best fit your unique
business needs
Simplify access to all analytics
SAP BusinessObjects
Enterprise
SAP BW
3rd-Party
SAP Analytics Cloud

24. 24PUBLIC© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ

25. 25PUBLIC© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ

26. 26PUBLIC© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Q&A

27. 27PUBLIC© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Key links for more information
For customers and partners
SAP Analytics Cloud / Hybrid
▪ sapanalytics.cloud
▪ 30-day trial
▪ Pre-built business content
▪ Community
▪ Help and technical specs
▪ How to get support
▪ Blogs
▪ What’s New series
▪ SAP Analytics Hub
BI Roadmap and Strategy
▪ FAQ
▪ “A Deeper Look into SAP’s BI Strategy ” Blog
▪ Roadmap Information
▪ Email for Questions

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The information contained herein may be changed without prior notice. Some software products marketed by SAP SE and its distributors contain proprietary software components
of other software vendors. National product specifications may vary.
These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP or its affiliated
companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP or SAP affiliate company products and services are those that are
set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty.
In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release
any functionality mentioned therein. This document, or any related presentation, and SAP SE’s or its affiliated companies’ strategy and possible future developments, products, and
platforms, directions, and functionality are all subject to change and may be changed by SAP SE or its affiliated companies at any time for any reason without notice. The information
in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-looking statements are subject to various risks and
uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, and they
should not be relied upon in making purchasing decisions.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company)
in Germany and other countries. All other product and service names mentioned are the trademarks of their respective companies.
See http://global.sap.com/corporate-en/legal/copyright/index.epx for additional trademark information and notices.
© 2018 SAP SE or an SAP affiliate company. All rights reserved.