LivingSocial Director of Global HR Colleen Wood delivers her company's vision for sustaining their social, collaborative culture. See how Rypple helped Living Social achieve that vision as LivingSocial grew in the last year from 600 to 5000 employees.

1. making waves with rypple

5. • live in more than 616 markets around the world
• more then 65 million members worldwide, 22 countries
on 6 continents
• 67 million vouchers sold to date
• diverse offerings include daily deals, escapes, families,
adventures, takeout & delivery, gourmet, and at home
• nearly 5,000 employees worldwide
updated April 11, 2012

16. HR Vision
Create a talent machine to
deliver a whimsical
employment experience that
attracts and retains the best
and brightest to the
LivingSocial ecosystem

17. HR Design Principles
Ruthlessly Prioritize
nice to haves come later Design with the End in Mind
we are going big so we need
Empower the User to build for big . . . . but don’t
provide frameworks and over engineer!
access to best practices
Protect our investments
eliminate vulnerabilities, be Simple & Approachable
smart and be responsible HR experience = deal
while we nurture & grow. experience
Surprise & Delight
create a compelling and Think Global
differentiated employee it’s not all about
experience DC

18. why rypple?

19. rypple & our design principles
Surprise & Delight
Design with the End in Mind
Rypple most closely
Think Global aligns to our look,
feel & culture
Rypple builds
community &
engagement
Simple & Approachable
Empower the User
Rypple is accessible &
Rypple does this easy to use, reflects
through calibration, us
goals and thanks
Protect our investments
Ruthlessly Prioritize
Rypple helps us
Rypple document
implementation performance and
prioritized to meet provide coaching
our needs

20. rolling out rypple
How we rolled out Rypple at LivingSocial
STEP 1: STEP 2: Giving
STEP 3: Setting STEP 4: system
Gathering& Feedback
objectives integrations/
requesting (thanks/
(social goals) Rypple 2.0
Feedback (loops) badges)

21. rolling out rypple There’s a
in the water. Will
you be ready?
Multi-Media approach
• “There is a Rypple in the water. Will you be ready?”
• posters, office TVs, email & intranet campaign
Training
• in-person and recorded
• staggered across the world: US, Canada, Singapore, UK,
Ireland, Netherlands, Middle East, Australia, New Zealand
• created a Rypple support email and available virtually 24/7

22. performance reviews
USA!
Global Metrics
1604 loops Canada!
• 93% self summary completion rate
• 4754 peer summaries completed
• 98% of eligible employees received peer reviews
• 1320 upward summaries completed
UK/Irela
nd!
Australia/
NZ!
Middle East!

23. performance reviews/loops
Company Value
Feedback
• helps employee understand if/how they are meeting goals and what
improvements are needed
• PRs provide a set time and method to give feedback
• helps determine what employee needs to dial up, dial down, or stop doing
• peer feedback easily integrated
Recognize
• great tool to give immediate feedback about a job well done
• dynamic & empowers the user
• global
Global
• unique loops based on location – cultural adjustment/relevance

24. performance reviews/loops
HR Value
Documentation
• provides continuous documentation around client interaction
• make adjustments in real time
• provides a way to track performance progress
Calibration
• provides managers with the ability to step back and look at how their org is
rated
• HR Business Partners able to improve strategic talent advice based on
calibration
System
• reflective of our culture
• ease of use = adoption immediate
• look and feel gives credibility to an HR driven system

25. giving thanks
• giving thanks/recognition is consistent with our culture
and values
• badges values based
• adoption immediate
• buy in from all levels
• build your own badge #hercules
• 83 badges created by employees
• 1374 people thanked using Rypple
• department specific badging
• sales: achieving performance metrics in salesforce
automatically badges employee in Rypple which has
potential monetary rewards #strong
• execs: specific restricted badges moves
• program owners: program achievement badges
#go green #hungriest
(exec)

26. giving thanks

27. the rypple effect - rolling out social goals
Multi-Media approach
• company wide goals announced at All
Hands
• office TVs
• posters
• intranet
• email from the CEO & HR
LivingSocial approach
• employees collaborate on goals with
execs
• transparency for employees
• all objectives work towards company • 915 unique objectives created
overall objectives • number 1 objective at LivingSocial
Training provide outstanding service
• trainers deployed to all team meetings to customers
• recorded trainings on intranet
• employees trained in SMART goal
setting

28. by the numbers
• 2700 employees are using Rypple
• high volume of employees logging into Rypple without automatic notifications
• with notifications turned on (Rypple 2.0) – we anticipate additional spike in
participation
• as Rypple capabilities rolled out to employees the activity has become
increasingly varied
• consistent use of every Rypple capability that has been introduced

29. LivingSocial’s Rypple 2.0
RedCarpet
• our onboarding system pushes out tasks that engage employees early in
the onboarding process
• badges for new hires will make Rypple a key part of new hire experience
Salesforce
• continued integration with other salesforce products
Performance
• instituting quarterly reviews to encourage ongoing feedback loops
• can give thanks through an email that will automatically post to Rypple
• incorporating Rypple in to our IDP a recipe for success
HRIS system
• direct integration between data in HRIS system and Rypple
Other
• Rypple newsfeed live on our TVs
• turning Rypple notifications on = increased engagement

30. HR at LivingSocial
implementation
prioritized to meet
Traditionalour needs
HR LivingSocial HR

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