Social apps like Facebook have transformed the way we connect, share and engage in our personal lives - but what if we could use a similar approach at work? Would bringing a social, collaborative approach to performance management help people be more productive and engaged? Hear first hand from 1-800 Flowers how they leverage social technologies to engage, motivate, and align their people and help them work better, together.

1. HRSocial @
Cristal Feliciano
Human Resources Generalist
1-800 Flowers
August 16, 2012

2. Why
• Communication, receipt and perception of information has changed as
a result of social media
• Expectations of customers have changed
• Interactions are more social
• The HRsocial initiative goals:
o Build a 18F social community
o Enhance meaningful transparency
o Promote real time collaboration and connection
o Focus on being metric/performance driven
o Engage your audience
“Companies that embrace social as a way of business
will be successful in the long run.”
- Daniel Debow, co-founder and CEO of Rypple

3. Brainstorm Board

4. How
• Linkedin
• Rypple • Facebook
• Branchout
Performance
Management Recruitment
Google+
Onboarding Selection
• Social
Interviews
Cultural Change
• FreshFlix

5. Social Recruitment
Using Social Media to Recruit Top Talent
• Not only posting job descriptions on
social media sites
• Leveraging HR and Hiring
Managers social networks
• Social Networking Referral Program

6. Social Communication
How do we engage candidates and new employees?
FreshFlix
• Self-running and high-impact
presentations/videos hosted by
social sites (Google+, YouTube,
etc.)
• Accessible through PC, iPad or Creating a social portal through Google+ to
Smartphone communicate HR and benefits information
Branded - Smile-link
• Prepare for your Interview
Freshflix for candidates A platform to house FreshFlix
• Welcome to the 18Family External site for new hires
Freshflix for new hires Internal site for employees

7. Social Information Network
Gmail:Keep and find everything; Contextually
connect with people
Connect
Docs:Co-create and share
Calendar:Share calendars and schedules
Sites:Create external & internal sites
Communicate
Talk:Connect via video chat, instant messaging, click
to call
Groups:Create teams through circles
Video: Communicate engaging messages via video Collaborate
GA+: Access to Google’s 30+ apps

8. Social Performance Management
• Allows management to set and track
Enterprise
Goals
Brand Goals
Individual Goals
• Managers can provide ongoing and
consistent feedback and guidance
Performance
Coaching
Recognition

9. Social Performance Management
Rypple = “People-Centric System”
o Promotes a continual dialogue
across an organization
o Easy to use and engaging
o Highly collaborative
• Goals, key results and actions should
be understood and agreed on by the
team
o Feedback, coaching and recognition
• Should be open to everyone

10. Social Challenges to Overcome
• Generational differences • Designate champions
o Learning curve for those who did not o Who will promote and encourage the use
grow up with social media/networking of these tools
tools • Provide structured& unstructured
• Resistance to cultural change training
o Everyone learns differently
o Anticipated reaction to any change
• Create short videos with
• Distrust of social media tools maincharacter(s)
o Some may not feel comfortable using o Engage audience; Easy recognition of
tools; May not understand the topic through character
purpose of the tools
• Clearly articulate social media
• Privacy and Security Concerns guidelines
• Recruit early adopters o Best practices for using these tools
o Select those who adopt new • We all love convenience
technologies to start community- o Accessible anytime from anywhere
building

11. Thank You
Performance
Recruitment
Management
Onboarding Selection

12. Reserve Your Spot Dreamforce 2012!
September 18-21 Moscone Center & Downtown Campus
Special Rypple Pricing
Promo Code: MKDRYPPLE
It will be a great opportunity for you to:
• Network and exchange ideas with 50,000 + peers and experts
• Learn what is really means to be a social enterprisefeaturing
executives from Mozilla, Living Social, Salesforce.com, Facebook,
1-800 Flowers and more
• Engage in deep-dive learning via specialized, interactive sessions
Join us at DF12 to create yourSocial Enterprise!
www.dreamforce.com