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HRsocial at 1-800 Flowers



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Social apps like Facebook have transformed the way we connect, share and engage in our personal lives - but what if we could use a similar approach at work? Would bringing a social, collaborative approach to performance management help people be more productive and engaged? Hear first hand from 1-800 Flowers how they leverage social technologies to engage, motivate, and align their people and help them work better, together.

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HRsocial at 1-800 Flowers

  1. 1. HRSocial @ Cristal Feliciano Human Resources Generalist 1-800 Flowers August 16, 2012
  2. 2. Why • Communication, receipt and perception of information has changed as a result of social media • Expectations of customers have changed • Interactions are more social • The HRsocial initiative goals: o Build a 18F social community o Enhance meaningful transparency o Promote real time collaboration and connection o Focus on being metric/performance driven o Engage your audience “Companies that embrace social as a way of business will be successful in the long run.” - Daniel Debow, co-founder and CEO of Rypple
  3. 3. Brainstorm Board
  4. 4. How • Linkedin • Rypple • Facebook • Branchout Performance Management Recruitment Google+ Onboarding Selection • Social Interviews Cultural Change • FreshFlix
  5. 5. Social Recruitment Using Social Media to Recruit Top Talent • Not only posting job descriptions on social media sites • Leveraging HR and Hiring Managers social networks • Social Networking Referral Program
  6. 6. Social Communication How do we engage candidates and new employees? FreshFlix • Self-running and high-impact presentations/videos hosted by social sites (Google+, YouTube, etc.) • Accessible through PC, iPad or Creating a social portal through Google+ to Smartphone communicate HR and benefits information Branded - Smile-link • Prepare for your Interview Freshflix for candidates A platform to house FreshFlix • Welcome to the 18Family External site for new hires Freshflix for new hires Internal site for employees
  7. 7. Social Information Network Gmail:Keep and find everything; Contextually connect with people Connect Docs:Co-create and share Calendar:Share calendars and schedules Sites:Create external & internal sites Communicate Talk:Connect via video chat, instant messaging, click to call Groups:Create teams through circles Video: Communicate engaging messages via video Collaborate GA+: Access to Google’s 30+ apps
  8. 8. Social Performance Management • Allows management to set and track Enterprise Goals Brand Goals Individual Goals • Managers can provide ongoing and consistent feedback and guidance Performance Coaching Recognition
  9. 9. Social Performance Management Rypple = “People-Centric System” o Promotes a continual dialogue across an organization o Easy to use and engaging o Highly collaborative • Goals, key results and actions should be understood and agreed on by the team o Feedback, coaching and recognition • Should be open to everyone
  10. 10. Social Challenges to Overcome • Generational differences • Designate champions o Learning curve for those who did not o Who will promote and encourage the use grow up with social media/networking of these tools tools • Provide structured& unstructured • Resistance to cultural change training o Everyone learns differently o Anticipated reaction to any change • Create short videos with • Distrust of social media tools maincharacter(s) o Some may not feel comfortable using o Engage audience; Easy recognition of tools; May not understand the topic through character purpose of the tools • Clearly articulate social media • Privacy and Security Concerns guidelines • Recruit early adopters o Best practices for using these tools o Select those who adopt new • We all love convenience technologies to start community- o Accessible anytime from anywhere building
  11. 11. Thank You Performance Recruitment Management Onboarding Selection
  12. 12. Reserve Your Spot Dreamforce 2012! September 18-21 Moscone Center & Downtown Campus Special Rypple Pricing Promo Code: MKDRYPPLE It will be a great opportunity for you to: • Network and exchange ideas with 50,000 + peers and experts • Learn what is really means to be a social enterprisefeaturing executives from Mozilla, Living Social,, Facebook, 1-800 Flowers and more • Engage in deep-dive learning via specialized, interactive sessions Join us at DF12 to create yourSocial Enterprise!