Presentation given at August 2015's Ignition, the Decision Lens' internal speaking event.
A look at the value of design inside enterprise applications, specifically here at Decision Lens.
3. Design-driven companies in the last 10 years outperformed S&P 500 by
228%
Source: DMI.org’s Design Value Index, 2014
4. 2005-2010 2010-2015
Acquisitions of designer co-founded startups increasing heavily
27
5
Source: Design in Tech Report 2015 (KPCB & John Maeda)
5. Total raised by top 5 designer co-founded startups
$2,750,000,000+
Source: Design in Tech Report 2015 (KPCB & John Maeda)
6. Creative firms acquired
by tech companies
since 2010
13 6VC firms who added
designers to teams for first
time in the last year
Source: Design in Tech Report 2015 (KPCB & John Maeda)
7. Old ratio of designers to
engineers
1:15
1:4
New ratio of designers to
engineers
Source: Internet Trends 2015 (KPCB & Mary Meeker)
8. Apple is the most successful company of all
time, in any industry. Nearly 2x market value
of second most valuable company.
Design is a key component to their success. One of
the only companies to have a designer in the C-suite.
Source: Fortune Magazine
10. “Being design-driven means treating design as a partner
(and a leader) in the product creation process.”
– Cap Watkins
VP Design Buzzfeed
Formerly Etsy, Amazon
11. Start with design, rather than just end with it. Design
is not something sprayed on at the end of a process.
Design is an investment.
12. “To achieve great design, you need great business thinking/
doing – to effectively invest in design – and you need great
engineering – to achieve unflagging performance.”
– John Maeda
Design Partner, KPCB
Former President, RISD
15. Enterprise apps historically do a terrible job with design. There is
a huge opportunity for us to capitalize.
However, competition is heating up as others realize the increase
in perceived value provided by quality design processes.
22. • Design not confined to development. We’re adding new
designer in 2015 dedicated to non-product tasks.
• Increasing awareness. Design briefing now core
element of new employee on-boarding.
• Zendesk portal being successfully used for design
needs. Over 30 projects submitted in last three months.