We live in an extremely noisy world. We are constantly bombarded by thousands of messages everyday on social media, emails, TV, and anywhere else you’re hooked up. That means your audience won’t care about topics that are boring, old and don’t resonate strongly with them, no matter how much you try to push it to them. In fact, we did a content benchmark study last year where we looked at over 100k articles (including text articles, infographics, video posts) to see what content performed the best.

1. INFOGRAPHIC IDEAS
TIPS FOR PICKING

2. Overview of the Tips
TIPS FOR PICKING INFOGRAPHIC IDEAS
Challenge the status quo
Change the perspective
Find extreme cases
Go outside your immediate field
Find niches and subcultures
Mashup two or more topics
Solve a burning problem
Find origin stories

3. Why Aren’t People Looking
at Your Infographics?
TIPS FOR PICKING INFOGRAPHIC IDEAS
We live in an extremely noisy world. We are constantly
bombarded by thousands of messages everyday on social
media, emails, TV, and anywhere else you’re hooked up.
That means your audience won’t care about topics that are
boring, old and don’t resonate strongly with them, no
matter how much you try to push it to them.
In fact, we did a content benchmark study last year where
we looked at over 100k articles (including text articles,
infographics, video posts) to see what content performed
the best.

4. CHALLENGE THE
STATUS QUO
TIPS FOR PICKING INFOGRAPHIC IDEAS
We think we have to protect our audience, and as a
result, we come up with these safe and
boring infographic examples that no one cares about.
Does your infographic make your audience rethink
conventional wisdom?
Does it challenge your audience’s beliefs and behaviors?
You need to ask yourself:

5. "Take two seemingly
unrelated topics and mash
them up. The resulting topic is
usually something viewed with
a fresh perspective."