1. EUROPEAN ECOTOURISM CONFERENCE 2010
29. SEPTEMBER 2010, PÄRNU, ESTONIA
THEME: European Ecotourism Conference (Part II)
Convener: Ayako Ezaki, The International Ecotourism Society (TIES)
Participants:
Neil Birnie – Conservation Capital (Scotland), Adviser for PAN Parks
Barbara Mayer – PAN Parks
Andrei Blumer (Romania)
Lone Lamark (Norway)
Wolfgang Strasdas (Germany)
Carlos Elejabeitia (Spain)
Anna Martinez (Sweden)
SUMMARY / RECOMMENDATIONS / RESULTS
3:00-4:00pm
Ecotourism in the UK (and Western Europe)
• The term ecotourism is not commonly used by tourism industry
stakeholders.
• Certification programs for accommodations are widely used.
“Ecotourism in Europe Conference”?
Possible conference themes:
• Market links: help small tourism businesses improve market access
• Sustainability practices: help large businesses improve sustainability
practices
European Ecotourism Network?
• PAN Parks, Europarc – covering similar areas but not necessarily competitors.
Possibility for collaboration among these regional organizations working in
tourism and conservation.
Business and Traveler connection/Marketing support
• Help ecotourism businesses connect with journalists.
• Help ecotourism businesses connect with target markets.
Conference target markets

2. • Business-to-business (in-country operators, single-destination operators,
regional and international operators) – help connect businesses with each
other