EDEN Destinations Social Media Newsletter 5, May 2013

1. Newsletter5. (15-05-2013)
Results of the 1st EDEN Facebook Thematic Campaign .
During last two weeks (01.-14. of May) we have been running EDEN’s first thematic
campaign on Facebook. As you all know the theme of that was "Canoeing and Kayaking in
EDEN - European Destinations of Excellence".
A great “Danke!“ to Antje and Carsten of Kanustation Anklam for sponsoring the
Facebook Photo Contest. Winner of the contest goes to a free 2 days canoe trip for 2
people on Peene river, EDEN destination in Germany.
And the winner is...

2. Congratulations Runar Karsson from Iceland !
Runar posted to EDEN Facebook Page a picture of people sea kayaking in Hornstrandir
Nature Reserve, Westfjords of Iceland. This picture got 94 “likes”!
What did Runar to get more likes? He posted the link to his photo (on EDEN page) to his
own personal timeline and asked all his friends to support him.
Not too complicated?
NB! There was also a photo posted into the contest that got more “likes” but unfortunately
this picture was not taken in one of the EDEN Destinations.
What are your ideas of themes for next thematic campaigns?
Please send your thoughts to editor of EDEN SoMe Newsletter aivar.ruukel@gmail.com
Here are some numbers about the campaign:
20 thematic photos uploaded by users to the Facebook Page of EDEN.
8 pictures sent directly to administrator and uploaded by him.
23 people shared Photo Contest call on their timeline , THANK YOU!
50+ images harvested from timelines of EDEN members Facebook Timelines
and shared on EDEN Page by administrator.
18 destinations from 15 countries participated in the experiment in one or the other way.

3. New Thematic Campaigns Coming Up!
We are continuing with next two themes:
 May 15-24 - European Day of Parks
 May 25 – June 5 – Bicycling in EDEN – European Destinations of Excellence
“My Park. My Passion. My Story.” is the motto
for the European Day of Parks promoted by the
EUROPARC Federation. This campaign celebrates
protected areas, biodiversity and the people who feel
passion about nature, about their park!
EDEN Destinations that are not located on protected areas
are welcome to introduce their closest nature areas or
reserves.
More about http://www.european-charter.org/news/my-park-my-passion-my-story and
http://europarc.org/whats-on/european-day-of-park
25th of May opens a new Photo Contest, that will take place on the Facebook.
The theme is "Bicycling in EDEN - European Destinations of Excellence".
Bicycle trips are most probably an activity that is practiced in all EDEN Destinations?
Sponsor for the bicycle photo contest is Kuldiga, Latvia’s oldest EDEN destination.
Thank you Artis for support!
More information will be available at : https://www.facebook.com/EDEN.destinations

4. It Is Time To Get Serious About Twitter ...
In both coming themes, parks and bicycle, we will have an extra focus on sharing EDEN
stories on Twitter, in addition to Facebook.
Do you use Twitter? Follow us @EdenEurope
Follow also @VisitKuldiga who is sponsoring bicycle photo contest
and @EUROPARC, Europe's largest protected area network, who is the leading organization
behind the European Day of Parks.
You do not use twitter yet? Learn here how to start: https://support.twitter.com/
What are your ideas of themes for next thematic campaigns?
Please send your thoughts to editor of EDEN SoMe Newsletter aivar.ruukel@gmail.com
Part of EDEN marketing strategy is to reach out and build relationships with
travel bloggers and journalists. Using only Facebook is not enough to do that.
Twitter is a good tool to go that way.
.