Employer branding in digital era
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The document discusses how employer branding is important in the digital era. It provides statistics that show professionals consider a company's brand and work environment when considering jobs. Most professionals research companies online. The challenges recruiters face in a competitive market are also examined, along with the importance of using social media as part of an employer branding strategy. Rules for attracting top talent include selling the organization on social media and treating applicants like customers.
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Employer branding in digital era
- 1. Managing Employer Brand in Digital Era Ruchi Bhatia Follow me on Twitter - @rucsb
- 2. Study- What Makes a Company an Attractive Place to Work? • 7 in 10 professionals wouldn’t work for a company they aren’t proud of. • 6 in 10 professionals give importance to an employer’s brand name when judging a new job offer. • 90% of the poll’s respondents are attracted to companies that offer supportive and great work environments. • 76% of professionals will always turn to the internet to research a company when considering a job opportunity. • 60% of professionals feel that the most harmful thing a company can do for its brand is to not follow up or communicate after a job application. https://www.bayt.com/en/research-report-19763/
- 3. Recruiters are facing an increasingly demanding and competitive talent market • 95% of recruiters anticipate the job market to remain or get more competitive. • Over a quarter of companies anticipate hiring 100+ people in the next 12 months. • 30% of recruiters report an average employee tenure of just 1-3 years.
- 4. Putting Social Media at the heart of your Employer Branding Strategy Nearly all Recruiters use Social Media for Recruitment – Job Vite Survey
- 5. Employer Branding and Social Media is a pretty big thing for Employers https://www.jobvite.com/wp-content/uploads/2015/09/jobvite_recruiter_nation_2015.pdf
- 6. Lack of brand awareness is one the biggest challenges in attracting top talent
- 7. 7 Rules to attract Awsome Talent • Sell your Organization through Social Media • Treat your Job Applicants as Customers • Proofread your Job ads • Harness the power of referrals • Glam up your company website • Work towards greater good • Give them the complete package – Career growth prospects, training etc.
- 8. The glue that binds an organization together
- 9. Twitter Story Twitter Story Twitter Story LinkedIn Story
- 11. Twitter Story Twitter Story Twitter Story LinkedIn Story Twitter Story