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PR Past & Future - Digital PR is Dead
2003
Ten years ago…
Ten years ago…
2003-2012
The last 10 years
2013
Digital PR
is Dead
Published Last Week
(Wiley 2013)
“Digital PR is Dead?
That isn’t a chapter that’s a tweet”
ROBIN WILSON
Social Media Director McCann Erickson
PR Past & Future - Digital PR is Dead
Social Media is new
PR Past & Future - Digital PR is Dead
PR Past & Future - Digital PR is Dead
Wrong

PR Past & Future - Digital PR is Dead
PR Past & Future - Digital PR is Dead
Digital is mainstream
…as of 2011
PR Past & Future - Digital PR is Dead
PR Past & Future - Digital PR is Dead
There is nothing new about it
PR Past & Future - Digital PR is Dead
Tom Standage
Tom Standage’s analysis of impact of The Telegraph
Information Overload
Sounds quite familiar doesn’t it.
If digital is just an evolution and all
communications is now digital
there is little point in using the
word. Digital communications is
just communications.
The next 10 years
PR will rediscover
broadcast media
PR Past & Future - Digital PR is Dead
PR Past & Future - Digital PR is Dead
PR Past & Future - Digital PR is Dead
PR Past & Future - Digital PR is Dead
Data will become more of
a PR commodity
PR Past & Future - Digital PR is Dead
PR Past & Future - Digital PR is Dead
Facebook will decline
Is a trend already underway ?
US Facebook users – January 2013 UK Facebook users – January 2013
Share price fell by nearly 3% After they announced ‘Graph Search’
Google+ will rise
PR Past & Future - Digital PR is Dead
LinkedIn will become a
major player
PR Past & Future - Digital PR is Dead
End of Spin
PR Past & Future - Digital PR is Dead
The proof is out there…
One final prediction….
…although its not really about PR
Subtitles in (Nordic Noir)
TV series will get bigger
Prime Minister can you tell us why the
subtitles are so much bigger in the second
series?
PR Past & Future - Digital PR is Dead

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PR Past & Future - Digital PR is Dead