12. According to Outbrain, odd number headlines have a 20%
better CTR than even number headlines.
http://backlinko.com/viral-content
13. HubSpot found that adding [brackets] in their titles
bumped up CTR by 38%.
http://bit.ly/hubspot-title-research
14. Specifically, HubSpot found [templates] got the highest
CTR average of all bracketed terms.
http://bit.ly/hubspot-title-research
15. A study found writing with half that of conventional copy
enjoyed a 58% improvement in readability.
http://nngroup.com/articles/how-users-read-on-the-web/
16. The same study found concise, scannable, and objective
content to have a 124% increase in readability.
http://nngroup.com/articles/how-users-read-on-the-web/
17. Adding colorful images – especially above the fold,
make it 80% more likely someone will read your content.
http://backlinko.com/viral-content
19. Study shows linking externally has a positive correlation
with ranking. Position 1 averages 50% more than 10.
Read More: http://bit.ly/external-outlinks
20. Which content types perform best for business?
http://blog.hubspot.com/marketing/top-10-business-blog
1. Lists
2. How to’s
3. What Posts
4. Why Posts
5. Misc
6. Infographics
21. The top 50 business blogs are getting less than 7%
of their total traffic from social media.
http://blog.hubspot.com/marketing/top-10-business-blog
33. @ROSSHUDGENS
Using Buzzsumo, we analyzed the 1000
most shared infographics in the past year
to find out what common characteristics
the most popular visuals have.
34. The most shared infographics have 396 words
shown on average – a short blog post.
Example: http://bit.ly/396-word-infographic
43. How many popular infographics
use a color wheel scheme?
@ROSSHUDGENS
44. The most used color wheel schemes
amongst popular infographics:
@ROSSHUDGENS
45. What’s a Triadic Color Scheme?
A triadic color scheme
uses colors that are
evenly spaced around
the color wheel. Triadic
color harmonies tend to
be quite vibrant.
@ROSSHUDGENS
46. What’s a Monochromatic Color Scheme?
Monochromatic color
schemes are derived
from a single base hue
and extended using its
shades, tones and tints.
@ROSSHUDGENS
47. What Industries’ Infographics
Do Best on Twitter?
Anatomy of a “Perfect” Infographic
• <400 Words
• 800x3500+
• Features Blue
• Color Wheel Scheme
• On Health/Entertainment
Read More: http://siegemedia.com/infographics
51. Not sharing the link in our first email
increased our outreach conversions by 63%.
http://www.siegemedia.com/blogger-outreach
52. In analyzing thousands of
outreach emails, we found the
average converting subject line
to be 64 characters long.
Interactive for Search Engine
Journal: SEO content analysis tool
@ROSSHUDGENS
53. This differs from bulk
email marketing research,
which found 41-50 to be
the optimal length.
http://marketingsherpa.com/article/chart/subject-line-length-success
54. *Our sample did not include a test batch of “longer” emails.
In analyzing thousands of
converting emails, we also found
the average converting email to
be 83 words long.*
56. We surveyed lifestyle bloggers and found that
pitching 55 days in front of the holidays is optimal
in order to guarantee a post slot. Pitch now!
http://www.siegemedia.com/pitching-bloggers