Presentation from SearchLove in Boston, 2013. Strategies include actionable ways to build links, improve social push, engage community, and increase traffic. Follow me on Twitter: http://www.twitter.com/rosshudgens

1. Actionable Content Marketing Strategies
Ross Hudgens, Founder, Siege Media
@RossHudgens http://siegemedia.com

2. CONTENT MARKETING
IS PAINFUL.

3. @ROSSHUDGENS
AHH OUCH
OUCH
OUCH, OUCH, OUCH, OUCH, OUCH

4. CONTENT MARKETING
REQUIRES REPETITION
AND CONSISTENCY.

5. EMAIL
EMAIL
EMAIL
EMAIL
@ROSSHUDGENS

6. CONTENT MARKETING
REQUIRES CONSTANT,
ITERATIVE ACTION.

7. ACT ONE:
ACTIONABLE WAYS
TO GET LINKS

8. TIME-BASED BRAND MENTIONS
@ROSSHUDGENS
SEARCH BY
DATE TO FIND
RECENT
RESULTS

9. ALLINURL:/tag/BRAND/
@ROSSHUDGENS
SEARCH BY
DATE TO FIND
RECENT
RESULTS

10. SPOT FOR A
LINK DROP..
AND A SALE
FORUMS..?

11. CREATE UNIQUE
EMPLOYEE PAGES
WHICH PAGE
ARE
JOURNALISTS
LINKING TO?

12. LINK RECLAMATION ON SITES
LINKING TO TWITTER,
NOT YOUR DOMAIN
BECAUSE
TWITTER
RANKS FIRST,
IT GETS MORE
LINKS

13. D/L YOUR TWITTER ARCHIVE + USE
BULK BACKLINK CHECKER TO CHECK
FOR LINKS TO TWEETS

14. SCRAPE YOUR G+ SERP + USE BULK
BACKLINK CHECKER TO CHECK FOR
LINKS TO POSTS

15. REVERSE IMAGE SEARCH ON
PERSONAL BRAND AVATARS

16. COMPETITIVE PERSONAL
BRAND RESEARCH

17. DOMAIN NAME MISSPELLINGS
http://tlcseo.com/brand-link-misspellings/

18. MONITOR STOLEN IMAGES
http://www.imageraider.com

19. LOCATE OWNED VIDEOS WITH LINKS FROM
PAGES NOT ALSO LINKING TO YOUR SITE
OSE FOR NON
EMBEDS

20. GOOGLE SEARCH
YOUR CHANNEL’S
MOST POPULAR
VIDEOS

21. CHECK PLAYBACK LOCATIONS IN YOUR
YOUTUBE DASHBOARD

22. YESWARE EMAIL PLUGIN
TRACK OPEN
RATES, A/B TEST
AND GENERATE
REPORTS EASILY

23. LINKCLUMP
EASILY BULK
OPEN A SET OF
URLS
http://siege.cm/linkclump

24. LINK SEARCH TOOL
http://www.soloseo.com/tools/linkSearch.html
INSTANTLY
GENERATE
SEARCH
OPERATORS

25. SUBSCRIBE TO NEWSLETTER TO
QUICKLY FIND PERSONAL CONTACT INFO
@ROSSHUDGENS

26. SEARCH
“SITE:TWITTER.COM/USERN
AME EMAIL” TO QUICKLY
FIND SOMEONE’S CONTACT
CREDIT: @MMSTILL / @STOKEDSEO

27. ACT TWO:
ACTIONABLE WAYS
TO IMPROVE
SOCIAL PUSH

28. 7K FOLLOWERS
AND NO CONTENT
SHARING?!?
LINKEDIN COMPANY PAGES

29. THERE WE GO!

30. REALIGN SOCIAL FOCUS
GOTOMEETING..
WHERE’S LINKEDIN?
@ROSSHUDGENS

31. ADD CLIENT SOCIAL ACCOUNTS
TO E-MAIL SIGNATURE
@ROSSHUDGENS
--
Ross Hudgens
Community Outreach, Pepsi
facebook.com/pepsi | @pepsi

32. TWITTER SEO

33. KW IN NAME
KW IN ACCT
NAME
CONFIRMED
ACCOUNT
KWs IN
DESCRIPTION
REAL
AUTHORITY

34. REQUIRED TWITTER SCHEDULING
YOUR AUDIENCE
IS DISPERSED..
WHY AREN’T YOU?

35. EASY SCHEDULING IN TWEETDECK
@ROSSHUDGENS

36. BEEF UP YOUR EMAIL MARKETING

37. DIFFERENTIATE YOUR SHARE BUTTONS
@ROSSHUDGENS

38. ADD TRUST SYMBOLS ON SECONDARY
PAGES, NOT JUST HOMEPAGE
http://www.conversion-rate-experts.com/articles/

39. SLIDESHARE GOLD ($50/MO)
GOLD NOT

40. ADD LINKS TO SLIDESHARE W/ GOLD
GOLD

41. ADD E-MAIL CAPTURE FORMS ON
DECK DOWNLOAD W/ GOLD
THEY SEE THIS
FORM WHEN
THEY CLICK
HERE.

42. PAY WITH A _BLANK_
http://www.tqdir.com

43. FACEBOOK POSTS
W/ 80 CHARACTERS
OR LESS GET 23%
MORE
ENGAGEMENT
SOURCE:
siege.cm/14FjFsR

44. ACT THREE:
ACTIONABLE WAYS
TO CONNECT TO
YOUR AUDIENCE

45. RELATIONSHIP BUILDING
WITH TWITTER FAVORITES / +1s
@ROSSHUDGENS

46. CREATE A PRIVATE CUSTOMER / HIGH
INTENT LIST.. THEN GIVE A $#%
@ROSSHUDGENS

47. INFLUENCERS ON PINTEREST
http://pinterest.com/search/people/?q=KEYWORD

48. INFLUENCERS ON HACKER NEWS

49. INFLUENCERS ON YOUTUBE
http://www.youtube.com/channels

50. INDIRECT MENTION
OF INFLUENCERS
LIKELY TO SEE
CONTENT
EGO APPEALS

51. @ROSSHUDGENS
ARTICLE
MENTION IN
MOZ TOP 10

52. ACT FOUR:
ACTIONABLE WAYS
TO GET MORE
TRAFFIC

53. http://siegemedia.com/infographic-embed-codes
GET MORE CLICKTHROUGHS & SAFE
LINKS FROM INFOGRAPHICS

54. RANK USING SLIDESHARE AUTHORITY
MY SEARCHFEST
PRESENTATION

55. COMMENT EARLY ON POSTS
LIKELY TO RANK
MONITOR INDUSTRY
BLOGS AND JUMP ON
NEW POSTS WITH GOOD
KW TARGETING

56. NEWSLETTER SIGNUPS ON
CONTACT FORMS
@ROSSHUDGENS

57. MAKE SOMETHING AMAZING? INVITE
COLLEAGUES TO SIGNUP OTHERS
@ROSSHUDGENS

58. THE POWER OF THE DEFAULT OPTION
DEFAULT TO CHECKED
TO GET MORE SIGNUPS

59. EMAIL UPDATES AS NAV ELEMENT
USE MINIMALISTIC
SUBNAV TO DRIVE
SIGNUPS
@ROSSHUDGENS

60. MENTION YOUR PRODUCT/SERVICE AS A
FEATURE OF A LARGER CASE STUDY

61. NOW GO DO
SOMETHING.

62. Ross Hudgens, Founder, Siege Media
@RossHudgens http://siegemedia.com
E-Mail: ross@siegemedia.com