Jacqui Frey and Alison Rand: “Setting the Table for Dynamic Change” DesignOps Summit 2019 • October 23-24, 2019 • New York, NY, USA http://www.designopssummit.com

1. Setting the Table for
Dynamic Change
@alisonrand
@freyjacqui

2. I decided I can’t pay a
person to rewind time, so I
may as well get over it.
Serena Williams

3. @TheRialMichelle

4. History of Change Management
(as a thing)

5. @isabelahumphrey

6. DesignOps as an
Agent of Change

7. Change requires more
than a single vision, or a
few projects. It takes
careful orchestration
throughout the
organization to become
a part of the working
fabric of day-to-day
operations.

8. Hiring Manager: We need someone to do DesignOps which
to us means... (lists one million things which all basically boil
down to fix our entire infrastructure and in turn, customer
experience.)
Me: Great! Does this have buy in from the top and cross
functional stakeholders? Who are the organizational
partners?
Hiring Manager:

9. “ ‘This is a giant hairball.’
What a disgusting term!
Wait a minute! There’s a
time when there is no
hairball. So where do
hairballs come from?”
Orbiting the Giant Hairball –
Gordon Mackenzie

10. Thinking in Systems

11. Change Management
Core Principles

12. Start with a small group.
@isabelahumphrey

13. Identify a foundational change.
@isabelahumphrey

14. Roadshow it.
@isabelahumphrey

15. Surviving victory (aka it ain't over till it’s over).
@isabelahumphrey

16. Organizational Maturity
@invisionapp

17. Trends & Patterns

18. Game:
The Path to
Real Deal Change

44. Game:
The Path to
Real Deal Change

45. Designing for
change that lasts.

46. Even more important
is to understand why
we are making the
changes we are
making, and what
are the tradeoffs.

47. Leaning into
Dynamic Change.

48. Signal to Noise.

49. Listening with
tactical empathy.

50. Move thoughtfully
and fix things.

51. Thank you.
@alisonrand
@freyjacqui