Scaling Design Through Relationship Maps
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This document discusses scaling design through relationship maps. It begins by outlining how design tools and responsibilities have evolved from linear/waterfall processes to being iterative/agile and cross-organizational. It then discusses how design is growing within companies, but also faces growing pains in moving from individual to system-level design. Design operations (DesignOps) is introduced as a layer of management between designers and companies. The rest of the document focuses on relationship maps, describing them as beyond traditional org charts in identifying cross-company stakeholders to promote meaningful change. It emphasizes that relationships are key to success, and provides a case study of creating a relationship map to implement InVision at Autodesk.
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Scaling Design Through Relationship Maps
- 1. SCALING DESIGN THROUGH RELATIONSHIP MAPS MICHAEL POLIVKA DIRECTOR & CHIEF OF STAFF EXPERIENCE DESIGN @AUTODESK Image credits gitea.org
- 2. EVOLUTION OF MODERN DESIGN
- 3. Image credits Classic Playfield Reproductions Rubylith
- 7. OUR TOOLS HAVE EVOLVED THEY MIRROR OUR NEW RESPONSIBILITIES
- 8. OUR TOOLS HAVE EVOLVED THEY MIRROR OUR NEW RESPONSIBILITIES THEN Linear and waterfall NOW Iterative and agile
- 9. OUR TOOLS HAVE EVOLVED THEY MIRROR OUR NEW RESPONSIBILITIES THEN Linear and waterfall Marketing or engineering NOW Iterative and agile Cross-organizational
- 10. OUR TOOLS HAVE EVOLVED THEY MIRROR OUR NEW RESPONSIBILITIES THEN Linear and waterfall Marketing or engineering Followed policies NOW Iterative and agile Cross-organizational Influencing processes
- 11. OUR TOOLS HAVE EVOLVED THEY MIRROR OUR NEW RESPONSIBILITIES THEN Linear and waterfall Marketing or engineering Followed policies Individual design NOW Iterative and agile Cross-organizational Influencing processes Design systems
- 12. Image credits Michał Parzuchowski Jackpot
- 13. Image credits Michał Parzuchowski +65% Y/Y Facebook, Google, and Amazon have collectively grown art and design headcount by 65% in the past year. – 2017 Design in Tech Report
- 14. OUR GROWTH AS DESIGNERS WE’RE GETTING WHAT WE ASKED FOR Image credits Michał Parzuchowski
- 15. OUR GROWTH AS DESIGNERS WE’RE GETTING WHAT WE ASKED FOR More designers, responsibilities, tools, and budget Image credits Michał Parzuchowski
- 16. OUR GROWTH AS DESIGNERS WE’RE GETTING WHAT WE ASKED FOR More designers, responsibilities, tools, and budget Designers are now represented in executive leadership Image credits Michał Parzuchowski
- 17. OUR GROWTH AS DESIGNERS WE’RE GETTING WHAT WE ASKED FOR More designers, responsibilities, tools, and budget Designers are now represented in executive leadership Experience and design are part of corporate brands Image credits Michał Parzuchowski
- 18. BUT IT’S NOT NIRVANA DESIGN GROWING PAINS Image credits Michał Parzuchowski
- 19. More expectations, demands, and accountability BUT IT’S NOT NIRVANA DESIGN GROWING PAINS Image credits Michał Parzuchowski
- 20. More expectations, demands, and accountability Move from individual design to design systems isn’t easy BUT IT’S NOT NIRVANA DESIGN GROWING PAINS Image credits Michał Parzuchowski
- 21. More expectations, demands, and accountability Move from individual design to design systems isn’t easy Old ways of operating aren’t enough to succeed at scale BUT IT’S NOT NIRVANA DESIGN GROWING PAINS Image credits Michał Parzuchowski
- 22. THE BIRTH OF DESIGN OPERATIONS
- 23. DESIGNOPS LAYER OF MANAGEMENT FOR DESIGN Image credits NASA
- 24. DESIGNOPS LAYER OF MANAGEMENT FOR DESIGN Image credits NASA Gateway between designers and the company at large
- 25. DESIGNOPS LAYER OF MANAGEMENT FOR DESIGN Image credits NASA Gateway between designers and the company at large Maintain insulated space—an ecosystem—for designers
- 26. DESIGNOPS LAYER OF MANAGEMENT FOR DESIGN Image credits NASA Gateway between designers and the company at large Maintain insulated space—an ecosystem—for designers Cross-pollinate design and business relationships
- 28. Image credits Autodesk Research
- 29. AUTODESK ~8,000 Image credits Autodesk Research
- 30. PRODUCT ORGS ~4,000 AUTODESK ~8,000 Image credits Autodesk Research
- 31. PRODUCT ORGS ~4,000 AUTODESK ~8,000 XD PRACTICE 18 Image credits Autodesk Research
- 32. PRODUCT ORGS ~4,000 AUTODESK ~8,000 XD PRACTICE 18 Image credits Autodesk Research DESIGNERS ~400
- 33. Image credits Lena Bell AUTODESK PRODUCT ORG DCP MCP PRODUCT GROUPS
- 34. DCP MCP Image credits Lena Bell AUTODESK PRODUCT ORG PRACTICEGROUPS EXPERIENCE DESIGN GLOBAL ENGINEERING SECURITY AND RESILIENCY ANALYTICS + OTHERS PRODUCT GROUPS
- 35. DCP MCP Image credits Lena Bell AUTODESK PRODUCT ORG PRACTICEGROUPS EXPERIENCE DESIGN PRODUCT GROUPS VISION & LEADERSHIP DESIGNOPS PROGRAMS
- 36. Image credits Lena Bell PROGRAMS VISION & LEADERSHIP DESIGNOPS AUTODESK PRODUCT ORG
- 37. Image credits Lena Bell PRODUCT TEAMS CUSTOMERS PROGRAMS VISION & LEADERSHIP DESIGNOPS TASK FORCES AUTODESK PRODUCT ORG
- 38. WHAT IS A RELATIONSHIP MAP?
- 40. AN ORG CHART BEYOND OUR ORG CROSS-COMPANY MICROCOSMS Image credits gitea.org
- 41. AN ORG CHART BEYOND OUR ORG CROSS-COMPANY MICROCOSMS Identifies stakeholders from across the organization Image credits gitea.org
- 42. AN ORG CHART BEYOND OUR ORG CROSS-COMPANY MICROCOSMS Identifies stakeholders from across the organization Brings people together for greater purpose Image credits gitea.org
- 43. AN ORG CHART BEYOND OUR ORG CROSS-COMPANY MICROCOSMS Identifies stakeholders from across the organization Brings people together for greater purpose Promotes meaningful change by involving operations teams Image credits gitea.org
- 44. ORG CHART AND RELATIONSHIP MAP MANAGEMENT VS LEADERSHIP Image credits gitea.org
- 45. ORG CHART AND RELATIONSHIP MAP MANAGEMENT VS LEADERSHIP ORG CHART Formal reporting RELATIONSHIP MAP Networking Image credits gitea.org
- 46. ORG CHART AND RELATIONSHIP MAP MANAGEMENT VS LEADERSHIP ORG CHART Formal reporting Hierarchical RELATIONSHIP MAP Networking Gravitational Image credits gitea.org
- 47. ORG CHART AND RELATIONSHIP MAP MANAGEMENT VS LEADERSHIP ORG CHART Formal reporting Hierarchical Direct reports RELATIONSHIP MAP Networking Gravitational Colleagues Image credits gitea.org
- 48. ORG CHART AND RELATIONSHIP MAP MANAGEMENT VS LEADERSHIP ORG CHART Formal reporting Hierarchical Direct reports Teams in silos RELATIONSHIP MAP Networking Gravitational Colleagues Teams collaborating Image credits gitea.org
- 49. Image credits Hans-Peter Gauster “COMPLEXITY REQUIRES GROUP SUCCESS.” Atul Gawande
- 52. RELATIONSHIPS ARE KEY TOOLS AND PROCESSES ALONE AREN’T ENOUGH Image credits rawpixel.com
- 53. Design is no longer fringe, and we need to integrate RELATIONSHIPS ARE KEY TOOLS AND PROCESSES ALONE AREN’T ENOUGH Image credits rawpixel.com
- 54. Design is no longer fringe, and we need to integrate Increase professionalism without losing sense of play RELATIONSHIPS ARE KEY TOOLS AND PROCESSES ALONE AREN’T ENOUGH Image credits rawpixel.com
- 55. Design is no longer fringe, and we need to integrate Increase professionalism without losing sense of play But, we have ‘relationship debt’ to work through RELATIONSHIPS ARE KEY TOOLS AND PROCESSES ALONE AREN’T ENOUGH Image credits rawpixel.com
- 56. “HR, IT, AND LEGAL ARE THE THREE CIRCLES OF HELL.” Anonymous Designer Image credits Jheronimus Bosch
- 57. “SERIOUSLY? THEY REALLY NEED TO WORK ON A MAC?” Anonymous IT Image credits Tubik Studio
- 58. “THEY HAVE GREAT IDEAS, BUT NO WAY OF GETTING THERE.” Anonymous HR Image credits Jeremy Galliani
- 60. Image credits Apple Inc.
- 61. RELATIONSHIP MAP CASE STUDY: INVISION AT AUTODESK
- 62. Image credits Frank McKenna
- 63. Image credits Štefan Štefančík
- 64. Image credits Štefan Štefančík “The Tools & Resources team is committed to improving the quality of Autodesk's products by supporting radical design collaboration through a common core set of tools and resources that harmonize our prototyping, designing, and production efforts.”
- 65. Image credits Rohit Tandon
- 66. 1. CREATE YOUR RELATIONSHIP MAP CONNECTING THE DOTS
- 67. 1. CREATE YOUR RELATIONSHIP MAP CONNECTING THE DOTS Design management can ‘recruit’ across the company
- 68. 1. CREATE YOUR RELATIONSHIP MAP CONNECTING THE DOTS Design management can ‘recruit’ across the company Must have a vision, and be able to clearly communicate it
- 69. 1. CREATE YOUR RELATIONSHIP MAP CONNECTING THE DOTS Design management can ‘recruit’ across the company Must have a vision, and be able to clearly communicate it Identify and bring in those who can manage key components
- 70. 1. OUR RELATIONSHIP MAP SYSTEM FOR 1:FEW:MANY XD PRACTICE Me
- 71. Adam Christina Dianne Ian Leslie T&R TASK FORCE XD PRACTICE Me
- 73. Adam Christina Dianne Ian Leslie Amar Maria Kim T&R TASK FORCE EXECUTIVES FINANCE XD PRACTICE Me
- 74. Adam Christina Dianne Ian Leslie Amar Maria Kim Joe Gabe Teresa Alexandre T&R TASK FORCE EXECUTIVES FINANCE PROCUREMENT XD PRACTICE Me
- 75. Adam Christina Dianne Ian Leslie Amar Maria Kim Joe Gabe Teresa Alexandre Jon T&R TASK FORCE EXECUTIVES FINANCE LEGAL PROCUREMENT XD PRACTICE Me
- 95. 2. ESTABLISH COMMON GROUNDS CREATE WIN/WIN SITUATIONS Image credits rawpixel.com
- 96. 2. ESTABLISH COMMON GROUNDS CREATE WIN/WIN SITUATIONS Identify areas of mutual benefit with each person Image credits rawpixel.com
- 97. 2. ESTABLISH COMMON GROUNDS CREATE WIN/WIN SITUATIONS Identify areas of mutual benefit with each person Ensure a balanced system of give-and-take Image credits rawpixel.com
- 98. 2. ESTABLISH COMMON GROUNDS CREATE WIN/WIN SITUATIONS Identify areas of mutual benefit with each person Ensure a balanced system of give-and-take Agree on the definition of success Image credits rawpixel.com
- 99. Image credits rawpixel.com 2. OUR COMMON GROUNDS MEETING PEOPLE WHERE THEY WERE
- 100. Image credits rawpixel.com 2. OUR COMMON GROUNDS MEETING PEOPLE WHERE THEY WERE Made sure my asks aligned to their interests
- 101. Image credits rawpixel.com 2. OUR COMMON GROUNDS MEETING PEOPLE WHERE THEY WERE Made sure my asks aligned to their interests Built my brand and legacy as a takeaway for each person
- 102. Image credits rawpixel.com 2. OUR COMMON GROUNDS MEETING PEOPLE WHERE THEY WERE Made sure my asks aligned to their interests Built my brand and legacy as a takeaway for each person Focused on alignment with my values
- 110. 3. EXPRESS GRATITUDE BUT DON’T EXPECT IT IN RETURN Image credits Michael Polivka
- 111. 3. EXPRESS GRATITUDE BUT DON’T EXPECT IT IN RETURN It’s not glamourous work, and every inch is earned Image credits Michael Polivka
- 112. 3. EXPRESS GRATITUDE BUT DON’T EXPECT IT IN RETURN It’s not glamourous work, and every inch is earned Let others be the heroes by placing them in the spotlight Image credits Michael Polivka
- 113. 3. EXPRESS GRATITUDE BUT DON’T EXPECT IT IN RETURN It’s not glamourous work, and every inch is earned Let others be the heroes by placing them in the spotlight Strong appreciation is key to all those who helped Image credits Michael Polivka
- 114. Image credits Michael Polivka 3. OUR GRATITUDE BROAD SPECTRUM OF RECOGNITION
- 115. Image credits Michael Polivka 3. OUR GRATITUDE BROAD SPECTRUM OF RECOGNITION Acknowledged in emails, wikis, LinkedIn, and XD awards
- 116. Image credits Michael Polivka 3. OUR GRATITUDE BROAD SPECTRUM OF RECOGNITION Acknowledged in emails, wikis, LinkedIn, and XD awards Awarded in Applause, and acknowledged their managers
- 117. Image credits Michael Polivka 3. OUR GRATITUDE BROAD SPECTRUM OF RECOGNITION Acknowledged in emails, wikis, LinkedIn, and XD awards Awarded in Applause, and acknowledged their managers Took teammates out to lunch or dinner, and drinks
- 118. AFFECTING DESIGN AT SCALE
- 119. Image credits Bonnie Kittle “The Tools & Resources team is committed to improving the quality of Autodesk's products by supporting radical design collaboration through a common core set of tools and resources that harmonize our prototyping, designing, and production efforts.”
- 120. INVISION AT AUTODESK SUCCESSFUL LAUNCH IN APRIL 2017 Image credits Bonnie Kittle
- 121. INVISION AT AUTODESK SUCCESSFUL LAUNCH IN APRIL 2017 Image credits Bonnie Kittle Single sign-on enabled for all employees
- 122. INVISION AT AUTODESK SUCCESSFUL LAUNCH IN APRIL 2017 Image credits Bonnie Kittle Single sign-on enabled for all employees 1,900 employees subscribed across 36 countries
- 123. INVISION AT AUTODESK SUCCESSFUL LAUNCH IN APRIL 2017 Single sign-on enabled for all employees 1,900 employees subscribed across 36 countries 1,800 projects, 40,000 screens, and 25 new projects weekly Image credits Bonnie Kittle
- 124. WHAT’S NEXT FOR INVISION? FOSTERING ADOPTION Image credits Bonnie Kittle
- 125. WHAT’S NEXT FOR INVISION? FOSTERING ADOPTION Increase usage across the company Image credits Bonnie Kittle
- 126. WHAT’S NEXT FOR INVISION? FOSTERING ADOPTION Increase usage across the company Focus on integration with Slack, Sketch, and Abstract Image credits Bonnie Kittle
- 127. WHAT’S NEXT FOR INVISION? FOSTERING ADOPTION Increase usage across the company Focus on integration with Slack, Sketch, and Abstract Bridge design and engineering pipelines Image credits Bonnie Kittle
- 129. “BE THE CHANGE THAT YOU WISH TO SEE IN THE WORLD.” Mahatma Gandhi Image credits Madison Grooms
- 130. Image credits Jared Erondu Thanks
- 131. Image credits William Bout Questions