25. The abilities of
an IBM Designer
Designing for emotional impact
Behavioral influencing through
human understanding
Storytelling
Utilizing technology as a medium
Radical collaboration
37. Principles
A focus on user outcomes Multidisciplinary teams Restless reinvention
guide us.
38. Principles
A focus on user outcomes Multidisciplinary teams Restless reinvention
The Loop
Observe Reflect Make
drives us.
39. Principles
A focus on user outcomes Multidisciplinary teams Restless reinvention
The Loop
Observe Reflect Make
The Keys
Hills Playbacks Sponsor Users
align us.
40. The Keys Align us on clear
intent & purpose
The Loop Enables problem identification &
envisioning possible solutions
Principles Frame the way
we see problems