Amplify, Not Optimize. (Dave Malouf at DesignOps Summit 2019)
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Dave Malouf: “Amplify. Not Optimize.” DesignOps Summit 2019 • October 23-24, 2019 • New York, NY, USA http://www.designopssummit.com
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Amplify, Not Optimize. (Dave Malouf at DesignOps Summit 2019)
- 1. AMPLIFY DAVE MALOUF 24 OCT 2019, BROOKLYN, NY #designOps 1
- 2. 2
- 3. LAND ACKNOWLEDGMENT 2 We want to acknowledge that we gather now on the traditional land of the Canarsie and Lenape Peoples past and present, and honor with gratitude the land itself and the people who have stewarded it throughout the generations. This calls us to commit to continuing to learn how to be better stewards of the land we inhabit as well.
- 4. LAND ACKNOWLEDGMENT 3 We make this acknowledgement to … ‣ Remember how we remain benefactors of colonization in using this land. ‣ Remember the people who are no long here to tell their pre-colonial histories. ‣ Begin the process of decolonization.
- 5. LAND ACKNOWLEDGMENT 4 We understand that this gesture of acknowledgment is a first step in our own education of the land and traditional peoples that we occupy today, and those who’s colonization bore us benefit also from afar, and how we continue that mindset of inequality unconsciously and consciously, passively and actively in the present.
- 6. AMPLIFY DAVE MALOUF 24 OCT 2019, BROOKLYN, NY #designOps 5
- 7. Why are you a design operator? KNOW THYSELF #designOps | 6
- 8. My Story #DesignOps | 7 Miriam Buchwald Chapter 1: IxDA is born Pratt & the spirit of Rowena Reed Kostellow fill my soul.
- 9. #DesignOps | 8MY STORY
- 10. #DesignOps | 9MY STORY
- 11. #DesignOps | 10MY STORY
- 12. Students: Tim Tocci, Allycia Jones Brent White, Wyatt Gallagher, Kailen Nordhausen-Wilcox #DesignOps | 11MY STORY
- 13. Students: Tim Tocci, Allycia Jones Brent White, Wyatt Gallagher, Kailen Nordhausen-Wilcox #DesignOps | 12MY STORY
- 14. Version 1 What am I amplifying? #DesignOps | 13
- 15. #DesignOps | 14AMPLIFYING WHAT?
- 16. The stool #DesignOps | 15AMPLIFYING WHAT?
- 19. Production/ Development Engineering Business #DesignOps | 18AMPLIFYING WHAT?
- 20. Production/ Development Engineering Business Design #DesignOps | 19AMPLIFYING WHAT?
- 21. #DesignOps | 20AMPLIFYING WHAT?
- 22. Version 2 What am I amplifying? #DesignOps | 21
- 23. AMPLIFYING WHAT? #DesignOps | 22
- 24. Great design happens because of great designing. AMPLIFYING WHAT? #DesignOps | 22
- 25. 1. Form giving #DesignOps | 23AMPLIFYING WHAT?
- 26. #DesignOps | 24AMPLIFYING WHAT?
- 27. #DesignOps | 24AMPLIFYING WHAT?
- 28. #DesignOps | 24AMPLIFYING WHAT?
- 29. #DesignOps | 24AMPLIFYING WHAT?
- 30. #DesignOps | 25AMPLIFYING WHAT?
- 31. #DesignOps | 25AMPLIFYING WHAT?
- 32. #DesignOps | 25AMPLIFYING WHAT?
- 33. #DesignOps | 25AMPLIFYING WHAT?
- 34. 2. Clarity #DesignOps | 26AMPLIFYING WHAT?
- 35. #DesignOps | 27AMPLIFYING WHAT?
- 36. 3. Behavioral fit #DesignOps | 28AMPLIFYING WHAT?
- 37. #DesignOps | 29AMPLIFYING WHAT?
- 38. #DesignOps | 30AMPLIFYING WHAT?
- 39. 4. Exploration AMPLIFYING WHAT? #DesignOps | 31
- 40. AMPLIFYING WHAT? #DesignOps | 32
- 41. From Kevin Cheng’s See What I Mean #designOps | 33
- 42. AMPLIFYING WHAT? #DesignOps | 34
- 43. KNOW THYSELF #DesignOps | 35
- 44. AMPLIFYING WHAT? #DesignOps | 36 Welcome to
- 45. Syndrome AMPLIFYING WHAT? #DesignOps | 36 Welcome to
- 46. How many of you work in an agile(like) environment? KNOW THYSELF #designOps | 37
- 47. Agile Manifesto What and how to build #DesignOps | 38
- 48. Agile Manifesto What and how to build #DesignOps | 39
- 49. Agile Manifesto What and how to build #DesignOps | 39
- 50. Agile Manifesto What and how to build #DesignOps | 39
- 51. Speaks to the optimizers KNOW THYSELF #DesignOps | 40
- 52. 41
- 53. How might we make design happen better? Design Operator’s prime directive. #DesignOps | 42
- 54. A MANIFESTO FOR BETTER DESIGNING FOR BETTER FUTURES Designing happens better when… #DesignOps | 43
- 55. A MANIFESTO FOR BETTER DESIGNING FOR BETTER FUTURES Designing happens better when… ‣ different activities happen at their most appropriate cadence #DesignOps | 43
- 56. A MANIFESTO FOR BETTER DESIGNING FOR BETTER FUTURES Designing happens better when… ‣ different activities happen at their most appropriate cadence ‣ intentional spaces & processes encourage serendipity, emergence, exploration #DesignOps | 43
- 57. A MANIFESTO FOR BETTER DESIGNING FOR BETTER FUTURES Designing happens better when… ‣ different activities happen at their most appropriate cadence ‣ intentional spaces & processes encourage serendipity, emergence, exploration ‣ a balance of both quantitative and qualitative data are synthesized into actionable insights #DesignOps | 43
- 58. A MANIFESTO FOR BETTER DESIGNING FOR BETTER FUTURES Designing happens better when… ‣ different activities happen at their most appropriate cadence ‣ intentional spaces & processes encourage serendipity, emergence, exploration ‣ a balance of both quantitative and qualitative data are synthesized into actionable insights ‣ collaboration & inclusion are balanced with coordinated focused development #DesignOps | 43
- 59. A MANIFESTO FOR BETTER DESIGNING FOR BETTER FUTURES Designing happens better when… ‣ different activities happen at their most appropriate cadence ‣ intentional spaces & processes encourage serendipity, emergence, exploration ‣ a balance of both quantitative and qualitative data are synthesized into actionable insights ‣ collaboration & inclusion are balanced with coordinated focused development ‣ the exploration of a multiplicity of narratives have people gaining meaning across possible futures #DesignOps | 43
- 60. A MANIFESTO FOR BETTER DESIGNING FOR BETTER FUTURES Designing happens better when… ‣ different activities happen at their most appropriate cadence ‣ intentional spaces & processes encourage serendipity, emergence, exploration ‣ a balance of both quantitative and qualitative data are synthesized into actionable insights ‣ collaboration & inclusion are balanced with coordinated focused development ‣ the exploration of a multiplicity of narratives have people gaining meaning across possible futures ‣ we understand that what attracts and motivates engaged designers is different from others #DesignOps | 43
- 61. A MANIFESTO FOR BETTER DESIGNING FOR BETTER FUTURES Designing happens better when… ‣ different activities happen at their most appropriate cadence ‣ intentional spaces & processes encourage serendipity, emergence, exploration ‣ a balance of both quantitative and qualitative data are synthesized into actionable insights ‣ collaboration & inclusion are balanced with coordinated focused development ‣ the exploration of a multiplicity of narratives have people gaining meaning across possible futures ‣ we understand that what attracts and motivates engaged designers is different from others ‣ We mutually understand & value what quality design output, AND quality practice is. #DesignOps | 43
- 62. 44
- 63. ▸ Right size your workflow structures ▸ Wholes need to be created before parts. This means you can’t always chunk stuff Different activities happen at their most appropriate cadence. A MANIFESTO FOR BETTER DESIGNING FOR BETTER FUTURES #DesignOps | 45
- 64. ▸ Right size your workflow structures ▸ Wholes need to be created before parts. This means you can’t always chunk stuff Different activities happen at their most appropriate cadence. A MANIFESTO FOR BETTER DESIGNING FOR BETTER FUTURES #DesignOps | 46
- 65. ▸ Space to externalize work. Either virtual or physical, but always available ▸ Time & space away for reflection, play, just experiencing. Intentional spaces & processes encourage serendipity, emergence, exploration A MANIFESTO FOR BETTER DESIGNING FOR BETTER FUTURES #DesignOps | 47
- 66. Desk Desk Desk Desk Hightop Whiteboard Whiteboard WhiteboardWhiteboard WhiteboardWhiteboard WhiteboardWhiteboard #DesignOps | 48A MANIFESTO FOR BETTER DESIGNING FOR BETTER FUTURES M ovable W all M ovable W all M ovable W all M ovable W all
- 67. Desk Desk Desk Desk Hightop Whiteboard Whiteboard WhiteboardWhiteboard WhiteboardWhiteboard WhiteboardWhiteboard #DesignOps | 49A MANIFESTO FOR BETTER DESIGNING FOR BETTER FUTURES M ovable W all M ovable W all M ovable W all M ovable W all
- 68. ▸ Methods for collecting the right data need to be native to the design process. ▸ Instrumentation needs to be built to capture appropriate data. ▸ Dashboards & repositories need to be used to turn data into actionable insights. A balance of both quantitative & qualitative data are synthesized into actionable insights. A MANIFESTO FOR BETTER DESIGNING FOR BETTER FUTURES #DesignOps | 50
- 69. #DesignOps | 51A MANIFESTO FOR BETTER DESIGNING FOR BETTER FUTURES Tri-track product lifecycle
- 70. #DesignOps | 51A MANIFESTO FOR BETTER DESIGNING FOR BETTER FUTURES Tri-track product lifecycle
- 71. #DesignOps | 52A MANIFESTO FOR BETTER DESIGNING FOR BETTER FUTURES Analytics Dashboards Looker Dashboard
- 72. ▸ Collaboration means work together. ▸ Coordination means connecting and managing separated work. Collaboration & inclusion are balanced with coordinated, focused development A MANIFESTO FOR BETTER DESIGNING FOR BETTER FUTURES #DesignOps | 53
- 73. ▸ Collaboration means work together. ▸ Coordination means connecting and managing separated work. Collaboration & inclusion are balanced with coordinated, focused development A MANIFESTO FOR BETTER DESIGNING FOR BETTER FUTURES #DesignOps | 54
- 74. The exploration of a multiplicity of narratives that have people gaining meaning across possible futures A MANIFESTO FOR BETTER DESIGNING FOR BETTER FUTURES #DesignOps | 55
- 75. The exploration of a multiplicity of narratives that have people gaining meaning across possible futures A MANIFESTO FOR BETTER DESIGNING FOR BETTER FUTURES #DesignOps | 56
- 76. ▸ Hire them. ▸ Onboard them. ▸ Reward them. ▸ Recognize them. We understand that what attracts & motivates engaged designers is different from others. A MANIFESTO FOR BETTER DESIGNING FOR BETTER FUTURES #DesignOps | 57 ▸ Develop them. ▸ Pay them. ▸ Engage them.
- 77. ▸ Socialize design (practice) quality. ▸ Quantify it to be understandable. ▸ Critical design language is key to sustain improved quality. ▸ Monitor it so you can learn and adjust. We mutually understand & value what quality design output, AND quality practice is. A MANIFESTO FOR BETTER DESIGNING FOR BETTER FUTURES #DesignOps | 58
- 78. 59
- 79. #DesignOps | 60
- 80. All the Ops! #DesignOps | 60
- 81. #DesignOps | 61 Loud & Proud!
- 83. #DesignOps | 63 Mission > Vision
- 87. Speed to get more value. #DesignOps | 67
- 88. Practice … #DesignOps | 68
- 89. Practice … till perfect #DesignOps | 68
- 90. Safe Not the framework #DesignOps | 69
- 91. ‣ different activities happen at their most appropriate cadence ‣ intentional spaces & processes encourage serendipity, emergence, exploration ‣ a balance of both quantitative and qualitative data are synthesized into actionable insights ‣ collaboration & inclusion are balanced with coordinated focused development Designing happens better when… A MANIFESTO FOR BETTER DESIGNING FOR BETTER FUTURES #DesignOps | 70 ‣ the exploration of a multiplicity of narratives have people gaining meaning across possible futures ‣ we understand that what attracts and motivates engaged designers is different from others ‣ we mutually understand & value not just what quality design output is, but also we understand quality practice
- 92. ‣ different activities happen at their most appropriate cadence ‣ intentional spaces & processes encourage serendipity, emergence, exploration ‣ a balance of both quantitative and qualitative data are synthesized into actionable insights ‣ collaboration & inclusion are balanced with coordinated focused development Designing happens better when… A MANIFESTO FOR BETTER DESIGNING FOR BETTER FUTURES #DesignOps | 70 ‣ the exploration of a multiplicity of narratives have people gaining meaning across possible futures ‣ we understand that what attracts and motivates engaged designers is different from others ‣ we mutually understand & value not just what quality design output is, but also we understand quality practice http://bit.ly/BetterDesigning
- 93. Dave Malouf @ http://davemalouf.design/ Consultant, Coach, Educator THANK YOU 71