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Rory O'Neill Social Media Portfolio
1.
RORYO’NEILL//socialmediaportfolio
2.
roryo’neill|socialmediaspecialist brandportfolio
3.
roryo’neill|socialmediaspecialist experience communitymanagement copywriting socialstrategy&reporting contentproduction
4.
SAINSBURY’S//#gary roryo’neill|socialmediaspecialist reactivecontent
5.
reactivecontenttheidea sainsbury's afterasainsbury’scustomerrantwasfeaturedon veganlifemagazine’sInstagramfeed,itstarted gainingsignificanttraction “it’sreallyannoyedmethatsainsbury’shavebroughtouta ‘vegancheese’madewithcoconuts.” “callitgaryorsomething,don’tcallitcheesebecauseit’s notcheese!!!!!” iwantedtousethisasanopportunitytotapintothe vegansocialcommunitytoraiseawarenessofthe7 newvegancheeseproductslaunchedby sainsbury’s sainsbury'scustomer
6.
reactivecontentthecreative roryo’neill|socialmediaspecialist sainsbury's facebook twitter
7.
reactivecontenttheresults roryo’neill|socialmediaspecialist sainsbury's • sainsbury'sexceededsalesexpectationsoftheirvegancheeserange by300% •facebookorganicreachofover1M+ andanengagementrateof 13.30% •activitywaspickedupbyinternational
industryandconsumerpress outletssuchasdigiday,thedrum,itvnews,mailonlineandthenew zealandherald(estimatedmediavalueofover£2million) •twittercreatedaukmomentinresponsetotheactivity
8.
SAINSBURY’S//#fooddancing roryo’neill|socialmediaspecialist campaignlaunch
9.
campaignlaunchtheidea sainsbury's taskedwithactivatingthelaunchofthesainsbury’s fooddancingtvcwithinsocial,whichcoincidedwith thelaunchoftheirnewlookandfeel roryo’neill|socialmediaspecialist discoveredwhichmomentsthroughouttheday madepeople‘fooddance’andusedtwittermoments toherothese-thisensuredcampaignactivity resonatedwiththesainsbury’scommunity campaignwassupportedwiththesponsorshipof spotify’sukdinnermomentsplaylist,soIused instagram’s‘swipeup’functiontodrivetraffic
10.
campaignlaunchthecreative roryo’neill|socialmediaspecialist sainsbury's openingframe twittermomentcelebratingthose#fooddancingmomentsthroughouttheday frame1 frame2 frame3
frame4 frame5
11.
campaignlaunchthecreative roryo’neill|socialmediaspecialist sainsbury's part1 forthedurationofthecampaign,sainsbury’s sponsoredtheukdinnermomentplayliston spotify usedthe‘swipeup’functionwithininstagram storiestodirectpeopletotheplaylist part2 part3
12.
campaignlaunchtheresults roryo’neill|socialmediaspecialist sainsbury's •twitterfeaturedthelaunchcontentonit’s‘7creative winsforjanuary’blogandreferredtotheactivityas“a greatexampleoftheperfectlaunchcampaignontwitter” •launchtwittermomentobtainedanorganic engagementrateof8.50% •instagramstoriesobtainedaCTRofover3.40%
13.
SAINSBURY’S//misc. roryo’neill|socialmediaspecialist misc.contenthighlights
14.
misc.contenthighlightshighlights roryo’neill|socialmediaspecialist sainsbury's aselectionofreactivesocialcontentandpostsfromthe2016christmascampaign reactingtohumousavailability(newsarticlehere) christmascampaigncontent reactingtonewscoverageinregardsto Pringles(newsarticlehere)
15.
BEYONCÉPARFUMS //#beyonceheatseduction roryo’neill|socialmediaspecialist socialproductlaunch
16.
misc.contenthighlightshighlights roryo’neill|socialmediaspecialist beyoncéparfums teasingandlaunchingbeyoncé’s8thfragrance,#beyoncéheatseduction,onsocial teasepost launchpost producteducationpost
17.
DAVIDOFFCOOLWATER //#lovetheocean roryo’neill|socialmediaspecialist influencercampaign
18.
influencercampaigntheidea davidoffcoolwater taskedwithraisingawarenessofdavidoffcoolwater’s lovetheocean2015campaignincollaborationwith nationalgeographic launchedaphotocontesttogetpeopletosharewhy they#lovetheocean,withtheprizebeingdavidoffcool water’snextambassadorandatriptothelovethe oceansummit tosupportandencourageentries,developedan influencerstrategy,recruitinginfluencersineach market(us,uk,de,it) roryo’neill|socialmediaspecialist
19.
influencercampaignthecreative roryo’neill|socialmediaspecialist davidoffcoolwater influencercreatedcontent @chrisburkard @jn @danrubin
@jn
20.
influencercampaigntheresults roryo’neill|socialmediaspecialist davidoffcoolwater •cross-channelreachofover18million (organicandpaid) •activitygeneratedover7kpiecesofUGCon Instagram
21.
TALKTALK //misc. roryo’neill|socialmediaspecialist misc.contenthighlights
22.
misc.contenthighlightshighlights roryo’neill|socialmediaspecialist talktalk alwaysoncontent:raisingawarenessoftalktalk'ssponsorshipofthexfactorandtopositionthemasacredibletripleplayprovider sponsorshiplaunchofthexfactor2014 raisingawarenessofthegreat britishbakeoff promotingtalktalk's‘boxoffice’service
23.
BOOTHSSUPERMARKETS//misc. roryo’neill|socialmediaspecialist misc.contenthighlights
24.
misc.contenthighlightshighlights roryo’neill|socialmediaspecialist boothssupermarkets boothssupermarketsocialcontenthighlights,featuringalwaysonpostsandthosefromthe#boothschristmascampaign alwaysonrecipecontentchristmascontentchristmascontent
25.
misc.contenthighlightshighlights roryo’neill|socialmediaspecialist boothssupermarkets facebookcanvastopromotea#boothseasterchocolatein-storeevent.thiswasthesecondsupermarketcanvastobelaunchedinthe uk(secondtotesco) part1 part2 part3
26.
THANKYOU @mrroryo @tada273r-oneill@live.co.ukroryo’neill