Twitter Quick Start Guide Basics

Twitter® – Quick Starter
The Twitter Basics – A Quick Start Guide
www.million-dollar-networker.com

Why Use Twitter
• Great for breaking news
– Some true, some not, so BEWARE
• Great for following key people
• Great for insight into interesting stuff
• Great for marketing your brand
• Great for announcements
• Great for backlinks to your website(s), blog, etc
• All the news you’ll never need in one place!

Twitter Basics
• A tweet is maximum 140 characters long
• People who follow you receive your messages
• You receive messages from people you follow
• A Twitter name starts with the @ symbol - @rorymurray
• If you put a dot before a name - .@rorymurray your tweet
also goes to all that person’s followers
• URLs are shortened when you send the message, so don’t
take up the space they appear to consume when you paste
them in – great for linking to websites and announcements!

Twitter Jargon
• Hashtags start with a “#” and highlight important words or short
phrases
• People can Re-Tweet your tweets “RT”, but if you use more than
about 125 characters in your original message, they may run out of
space because RTs include your Twitter name!
• A Direct Message “DM” can only sent to people you are following
and who are following you – it’s a private message and nobody else
can see it.
• If someone edits your tweet, for instance if they need to reduce the
number of characters or remove a swear-word, they may indicate
this with “MT” – Modified Tweet
• If you want to show your appreciation for a tweet and bookmark it
for the future, you can “Favourite” it with a little star

Twitter Basics – DON’Ts
• Don’t abuse people, RT abuse, bully or be libellous
• Don’t respond to, or comment on, abuse by others
• DON’T click on links from people you don’t know, or
from people you do know with messages like:
– “Haha, did you see this picture of you”,
– “Someone said something nasty about you here”, etc.
– These messages are often a virus that hacks your account
and sends spam to all your followers!
• DON’T send, or RT, URLs and links you’re uncertain of –
they could be spam or a virus!
• If you suspect the message may be spam and you know
the person, let them know.

How to Use Twitter
• The main objective is to attract followers because these are the people
who will see your content and may share it with others
• Integrate Twitter with other platforms like Facebook or LinkedIn
• The easiest ways to achieve this are:
– RT other people’s worthwhile content
– Post your own interesting content
– Engage people in dialogue by replying publicly to their tweets
– Thank people publicly who RT your tweets
– Thank people who follow you and follow them back if their profile looks
interesting
– Be consistently active, drip-feeding content regularly, rather than bursts of
tweets in quick succession that fill people’s timelines up with your stuff

Twitter Anatomy
• The following slides are screen-grabs of my
account to explain how to navigate your
screen.
• It shows you the key areas and functionality
that you need to understand in order to use
Twitter effectively.
• Enjoy!

Twitter Anatomy - Home

You are here –
your basic profile
view
Your interactions
with others
Some tailored highlights.
Not sure how/why they
choose these, but always
worth a look”
Your profile summary
with your Tweets and
RTs
Your total
number of
Tweets
How many you follow
How many follow you

Number of
new tweets
since you last
refreshed
your screen
Search names,
hashtags “#” etc.
Settings – loads
of stuff under
here!
Compose a
new tweet

Twitter Anatomy - Me

You are here –
your basic profile
view
A list of your Tweets
A list of who you follow
A list of who follows you
A list of Tweets you’ve
tagged as Favourites
You can create lists,
add people to them
and manage them here

You profile pic appears
beside every tweet
Your name
Your Twitter name
Your profile
description – put
some effort into
this!
Usually your location
hijacked for my LinkedIn
profile URL Your Web address
Direct Messages
“DM”s
Edit your profile
here
You background can be
edited by clicking on it

Twitter Anatomy - Settings
All the stuff you need to
configure your account is here

Favourite Symbol
RT Symbol
Reply directly here
2 People Fav’d it
I’m 1 of 4
people who
RT this
Things you can do
Who posted this
More allows:
- Share via email
- Embed in a website
- Report inappropriate

That’s Twitter in a nutshell
• Loads of functionality - Slightly confusing at first
• News seconds after it happens
• Loads of unreliable stuff
• Full of self-proclaimed experts
• A potentially huge time-waster / distraction
• An enormously powerful research tool
• An amazing marketing tool if you use it properly
• Worth the effort

The Saw-Tooth Dilemma
• If your business suffers from large highs and
lows in revenue, then you may find this book
helpful:
http://www.amazon.co.uk/The-Saw-Tooth-Dilemma-ebook/dp/B00EXB8Q0I

Twitter Quick Start Guide Basics

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