Watch the full webinar here http://zapporoo.com There are over 3 million apps in the App Store and Google Play combined. Apple’s app store is growing at over 1000 apps per day. To say the app business is an understatement. Which is why launching you app THE RIGHT WAY is so vital to the success of your app. Most app creators have no clue what they’re doing when it comes to planning an app launch. We see the same mistakes repeated over and over again which all but doom these apps to fail. Want to avoid the launch day blues? In our upcoming webinar on June 30th, our presenter will discuss the 5 biggest mistakes people make when launching their apps and how to avoid them. You’ll also learn the essential ingredients for a successful app launch which include: • ASO • PR • App Store Features • Product Hunt • Influencer Marketing Don’t let your app be another launch day flop.

1. 5 Killer Mistakes When
Launching a Mobile App
Joint webinar by AppMasters.co & Zapporoo

2. Steve P. Young
Indie App Developer
Founder @ AppMasters.co

4. Helped launch #2 paid app overall

5. Apple Feature

6. App Store Optimization

7. #1: Not Driving Organic Downloads 😩

8. What is ASO?
Better known as App Store SEO
Algorithm + User
Long term impact
DIY

9. ASO Strategies
Think about user not keywords
Focus on USP
Better to be #1 for low volume than #10 on high volume

10. Overlooked Components of ASO

11. 1. Retention

13. 2. Engaging App Icon

14. Old New

15. Icon change

16. 3. Relevant Keywords
as In-App Purchases

18. 4. App Store Reviews

20. 5. Localization

21. Localization Strategy
1) Start with your app name and keywords
2) Once you see downloads then move on to screenshots &
description
3) Content within the app
Ninja tip: Hire two translators - one to do the initial translation and
another to proof it.

22. #2: Relying on PR for Downloads 😤

24. PR UA
Downloads hard to
predict.
Easier to predict based
on budget.
Builds trust. Builds exposure.
“This is important.” “Downloads this.”

25. Essential Tools for PR

26. 1. Email Hunter

28. 2. Rapportive

30. 3. PressFriendly

32. 4. BananaTag

34. 5. HARO

35. HARO
www.helpareporter.com
Reporters are looking for sources
Used it for podcasts interviews, Fast Company and major
publications

36. Things You Must KNOW About App PR

37. Tuesday &
Wednesday
are best days
to launch

38. Have a video

40. Tell a good story

41. Piggyback off someone
If Flappy Bird was an astronaut
Farmville meets Candy Crush
Snapchat meets Yik Yak

42. Use Social Proof

43. Use promo codes for early access

44. #3: App Store Features Failures 😭

45. What you should know...

46. 1. Reach out when Testflight
version is ready

47. 2. Use general email
(appstorepromotion@
apple.com)

48. Shhh...

49. 3. Include App ID,
Video and Graphics

50. #4: Not Leveraging Product Hunt 😺

51. Things you must know...
1. Have a personal Twitter account.
2. Good to have combination of votes,
comments, and shares.
3. NEVER publicly ask for votes.

52. How Product Hunt Works...
Need to sign up with Twitter and Facebook
EVERYONE can upvote
Need to be approved to comment & submit
Quickest way to do that is to become a
“Maker”

53. How to Pitch a
Moderator
(And The Things to Include to Make Their Job
Easier)

54. Why a moderator?

55. How to Pitch a Moderator
1. Find the right moderator
2. Personalize the pitch
3. Provide the following
a. App Name
b. Tagline
c. Links (video, app store links)

56. Use it for more
PRESS!

57. #5: Forgetting about influencer
marketing

58. What is Influencer Marketing?

59. Helped launch #2 paid app overall

60. TrendPie.com

61. TrendPie.com

63. TheBluMarket.com

64. TheBluMarket.com
Got it to #1 US Free App

65. #1: Not Driving Organic Downloads 😩
#2: Relying on PR for Downloads 😤
#3: App Store Features Failures 😭
#4: Not Leveraging Product Hunt 😺
#5: Forgetting about influencer marketing
Sum it up...

66. Follow-up & Questions
Blog:
http://www.appmasters.co/
Agency:
http://runway.bz/

67. Q & A

68. Have an awesome app idea and need help?
https://zapporoo.com/getstarted.html
Or Call
(877) 541-8376