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Launching A Mobile App: 5 Common Mistakes To Avoid

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Watch the full webinar here http://zapporoo.com
There are over 3 million apps in the App Store and Google Play combined. Apple’s app store is growing at over 1000 apps per day. To say the app business is an understatement. Which is why launching you app THE RIGHT WAY is so vital to the success of your app.

Most app creators have no clue what they’re doing when it comes to planning an app launch. We see the same mistakes repeated over and over again which all but doom these apps to fail.

Want to avoid the launch day blues? In our upcoming webinar on June 30th, our presenter will discuss the 5 biggest mistakes people make when launching their apps and how to avoid them. You’ll also learn the essential ingredients for a successful app launch which include:

• ASO
• PR
• App Store Features
• Product Hunt
• Influencer Marketing

Don’t let your app be another launch day flop.

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Launching A Mobile App: 5 Common Mistakes To Avoid

  1. 1. 5 Killer Mistakes When Launching a Mobile App Joint webinar by AppMasters.co & Zapporoo
  2. 2. Steve P. Young Indie App Developer Founder @ AppMasters.co
  3. 3. Helped launch #2 paid app overall
  4. 4. Apple Feature
  5. 5. App Store Optimization
  6. 6. #1: Not Driving Organic Downloads 😩
  7. 7. What is ASO? Better known as App Store SEO Algorithm + User Long term impact DIY
  8. 8. ASO Strategies Think about user not keywords Focus on USP Better to be #1 for low volume than #10 on high volume
  9. 9. Overlooked Components of ASO
  10. 10. 1. Retention
  11. 11. 2. Engaging App Icon
  12. 12. Old New
  13. 13. Icon change
  14. 14. 3. Relevant Keywords as In-App Purchases
  15. 15. 4. App Store Reviews
  16. 16. 5. Localization
  17. 17. Localization Strategy 1) Start with your app name and keywords 2) Once you see downloads then move on to screenshots & description 3) Content within the app Ninja tip: Hire two translators - one to do the initial translation and another to proof it.
  18. 18. #2: Relying on PR for Downloads 😤
  19. 19. PR UA Downloads hard to predict. Easier to predict based on budget. Builds trust. Builds exposure. “This is important.” “Downloads this.”
  20. 20. Essential Tools for PR
  21. 21. 1. Email Hunter
  22. 22. 2. Rapportive
  23. 23. 3. PressFriendly
  24. 24. 4. BananaTag
  25. 25. 5. HARO
  26. 26. HARO www.helpareporter.com Reporters are looking for sources Used it for podcasts interviews, Fast Company and major publications
  27. 27. Things You Must KNOW About App PR
  28. 28. Tuesday & Wednesday are best days to launch
  29. 29. Have a video
  30. 30. Tell a good story
  31. 31. Piggyback off someone If Flappy Bird was an astronaut Farmville meets Candy Crush Snapchat meets Yik Yak
  32. 32. Use Social Proof
  33. 33. Use promo codes for early access
  34. 34. #3: App Store Features Failures 😭
  35. 35. What you should know...
  36. 36. 1. Reach out when Testflight version is ready
  37. 37. 2. Use general email (appstorepromotion@ apple.com)
  38. 38. Shhh...
  39. 39. 3. Include App ID, Video and Graphics
  40. 40. #4: Not Leveraging Product Hunt 😺
  41. 41. Things you must know... 1. Have a personal Twitter account. 2. Good to have combination of votes, comments, and shares. 3. NEVER publicly ask for votes.
  42. 42. How Product Hunt Works... Need to sign up with Twitter and Facebook EVERYONE can upvote Need to be approved to comment & submit Quickest way to do that is to become a “Maker”
  43. 43. How to Pitch a Moderator (And The Things to Include to Make Their Job Easier)
  44. 44. Why a moderator?
  45. 45. How to Pitch a Moderator 1. Find the right moderator 2. Personalize the pitch 3. Provide the following a. App Name b. Tagline c. Links (video, app store links)
  46. 46. Use it for more PRESS!
  47. 47. #5: Forgetting about influencer marketing
  48. 48. What is Influencer Marketing?
  49. 49. Helped launch #2 paid app overall
  50. 50. TrendPie.com
  51. 51. TrendPie.com
  52. 52. TheBluMarket.com
  53. 53. TheBluMarket.com Got it to #1 US Free App
  54. 54. #1: Not Driving Organic Downloads 😩 #2: Relying on PR for Downloads 😤 #3: App Store Features Failures 😭 #4: Not Leveraging Product Hunt 😺 #5: Forgetting about influencer marketing Sum it up...
  55. 55. Follow-up & Questions Blog: http://www.appmasters.co/ Agency: http://runway.bz/
  56. 56. Q & A
  57. 57. Have an awesome app idea and need help? https://zapporoo.com/getstarted.html Or Call (877) 541-8376

Watch the full webinar here http://zapporoo.com There are over 3 million apps in the App Store and Google Play combined. Apple’s app store is growing at over 1000 apps per day. To say the app business is an understatement. Which is why launching you app THE RIGHT WAY is so vital to the success of your app. Most app creators have no clue what they’re doing when it comes to planning an app launch. We see the same mistakes repeated over and over again which all but doom these apps to fail. Want to avoid the launch day blues? In our upcoming webinar on June 30th, our presenter will discuss the 5 biggest mistakes people make when launching their apps and how to avoid them. You’ll also learn the essential ingredients for a successful app launch which include: • ASO • PR • App Store Features • Product Hunt • Influencer Marketing Don’t let your app be another launch day flop.

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