7. If you do something as a
rule, something that you do
not enjoy, it enhances your
will-power.
I’m not sure if I’ll stop at
MICA but I’m always open
to learning more later on
My main aim is to learn a lot
no matter what it takes
I would want to get the
exposure and would like to
learn a lot from the batch
mates, seniors, faculties etc.
But if I feel something will
add knowledge in a large
way, I do that task first.”
8. I always wanted to do
something, but whatever I
did was in bits and pieces,
never anything big
Sometimes when you know
you have a backup option to
fall back on, you don’t put in
as much efforts.
I know my capabilities
which I try to stick to
All throughout my life I’ve
done whatever I could do
was from being in my
comfort zone.
When you start something
new then you need to give
complete 100% attention no
matter how small it is so I
am skeptical about starting
anything new on my own.
9. I wanted to have a command
over what I’m doing for
that I need a complete
knowledge.
I have realized when I do my
own thing, I am better.
I do only those things that I
want to
I am still searching for
something I am really
passionate about , as in
exact goal.
Dance holds a special place in
my life. It drives me, gives me
all the energy and the positivity
I need in my life. It has made
me a new person. It has made
me very comfortable in my own
skin.
10. Since the time I started
earning, I have bought
expensive brands.
I have started spending on
branded stuff after I
started earning by myself.
I like to pamper myself but only
if I’ve earned it
I am a big shopaholic, I
don’t like to spend my
parents money
I used to be conscious when
I went shopping earlier since
it wasn't my money.
11. I am always that girl who
will leave the room with a
post it or something nice
written somewhere so that
you remember me.
If people like you then that’s
the best thing you can have
What others think about me is
important to me
When you meet a big
personality, it affects you
I think when I’m alone then
I can be totally myself.
12. I did engineering because
there was no other choice
If I had stayed in Meerut and not
Delhi I would have not taken up
fashion as a career option I would
have gone the regular way. Living in
a metro gave me a broader
perspective of life
Sometimes we are forced to make
major decisions for others
happiness
I love to explore
and experiment, I got into
fashion just like that
because I didn’t want to do
the regular engineering stuff
I liked understanding my
subject and doing well in
class but I never loved the
subjects
13. When we are growing up we
always have that phase
where we consider our
parents as our enemies.
I have done some major f***
ups in my life after which I
have thought whether my dad
would even talk to me or not
but he has been f***ing
chilled out.
Our relations with our families
evolve as we grow up
I follow my mother
religiously. But, I feel that
I can’t tell her everything,
as she is very strict
I think I am grown up
enough to discuss anything
with my parents now
14. It’s not that I’m not
ambitious but there is
something called satisfaction
that you get out of something
you really want to do.
We think that illiterate
people don’t know things but
that is not the case.
Society norms are not always
correct
We all come with our set of
talents and capabilities; we
should not stretch ourselves
to that extent where we
cannot go naturally.
Instead of thinking about
what others are thinking, if
you just explore yourself in
where your capabilities lies,
you would excel as well as
have peace.
15. My main aim is to learn a lot no matter what it takes
Why?
Because i would like to have knowledge of as many subjects as possible
Why?
Because in todays competitive environment you have to be good at many things
Why?
Because no skill is unique to anyone
Why?
The competition these days is so fierce that people want to be prepared with all
with all their necessary skills and master them
I feel compelled to put in extra effort because I dont want to have any
shortcomings which hinder my progress
16. I know my capabilities which I try to stick to
Why?
because if i try to do something beyond my capabilities, the quality will not be good
good
so ?
i do not want people to think that i do sub standard work
Why?
because if i do sub standard work, people would not want to work with me again
again
Why?
because everyone wants to give the best output in this rat race
I feel scared of going beyond my capabilities because I might be considered as
someone who is not good to work with
17. I do things that I want to, not the ones that I have to
Why?
Because doing things I like gets my interest.
Why?
I do better if I am interested in it.
So what?
If I do something that I am not interested in I might not do a good job of it.
Why is that important?
Because I want to prove my worth everytime I do something.
I feel conscious of new things because I get intimidated of not doing a good job.
18. I like to pamper myself but only if I've earned it
Why?
i want to feel proud of what i buy
How?
I feel my parents have done a lot for me already
So what?
I dont want to be a burden on them any more
How?
I want to be responsible for myself and spend my own money for anything i buy
I feel obligated towards my parents because they have made enough sacrifices for
me
19. What others think about me is important to me
why is that ?
because i want to be accepted and admired in the society
why is that ?
because i have to interact with people for everything i do and need and it will be good to be
be thought of in a good way
what to do about it
project one's image through activities and thoughts so as to be liked by everyone
how ?
by doing somethings that may not be what would like personally, but will be liked by the people
people around me
I feel that if I dont sometimes do things to keep others happy, I may not be accepted socially
20. Sometimes we are forced to make major decisions for others happiness.
Why?
Because I want to live up to their expectations.
So what?
I don't want to hurt their feelings.
Why is that important?
I care for those people.
So what?
I don't want to lose these people.
I feel that I will lose my dear ones because I am not living up to their expectations.
21. Our relations with our families evolve as we grow up
Why?
We tend to get mature and accept the differences we have with each
other.
Why should you accept the differences?
Everyone has the right to their own point of view.
Why is that important?
I want to make my own choices and not be dictated for all my life.
Why?
Other people have taken decisions for me and I am not happy about all of
all of them.
I feel that my family should understand my decisions because they have
made choices all my life all of which I do not approve of
22. Society norms are not always correct
so ?
i do not want to live my life governed by norms just because the society says so
why ?
i am an individual and the normss of the society may not coincide with my thoughts, which will
make me unhappy
So ?
i will live life on my own terms as much as possible without caring about what others think about
me.
how ?
i will do things that are frowned upon by the society in order to prove my point
I feel if I dont do things that challenge the norms of the society, I will not live my life happily
24. I feel compelled to
put in extra effort
because I dont
want to have any
shortcomings
which hinder my
progress
I feel scared of
going beyond my
capabilities
because i might
be considered as
someone who is
not good to work
with
I am scared of
trying new things
I feel conscious of
new things
because I get
intimidated of not
doing a good job.
I feel obligated
towards my
parents because
they have made
enough sacrifices
for me
I feel that if I dont
sometimes do
things to keep
others happy, I
may not be
accepted socially
I live my life for
others
i feel if I dont do
things that
challenge the
norms of the
society, i will not
live my life happily
I feel that I will
lose my dear ones
because I am not
living up to their
expectations.
I feel compelled to
put in extra effort
because I dont
want to have any
shortcomings
which hinder my
progress
25. Secondary Insight
I feel I am caged in
my own world
because I cant do
things that I want
to so that I dont
hurt anyone
28. I like to feel fresh
I never leave my home
without wearing a
deodorant.
Deo as a daily habit , perfume is
more of an occasional thing
I wear a deodorant daily. I
feel it is a very important
part of grooming and selfhygiene
29. If I am stinking I feel very
under confident and avoid
talking to people
I use deos regularly for
fragrance and because I feel
good about myself
Feeling fresh is a confidence
booster
A scent is very personal, it
cannot be influenced by
opinion
30. Good odor means that a
person has made effort to
take care of himself, is
responsible to body and is
sensitive to other people
I might look at people
differently if they don't
smell nice
Smelling bad indicates basic
lack of hygiene
Oh you’re smelling nice” –
makes the day better
31. Deo as a daily habit , perfume is more of an occasional thing
What does that mean?
Deo is more of a necessity, not an accessory
Why?
Its almost like soap, sprayed after or in place of a bath
So what?
It's almost like my smell- something that defines me
Which means?
People associate that smell with me
I feel compelled to choose the "right" smell because it will be judged as an
extension of my personality
32. Feeling fresh is a confidence booster
Why?
Because I don't want to stink
Why is that important?
Because I don't want others to say that I am stinking.
Why?
Because I am not making the other person uncomfortable
So what?
I know I have the other person's attention when I am around and while I'm talking to them
I feel diffident if I am smelling bad because I know I don't have the other person's
full attention while having a conversation
33. Smelling bad indicates basic lack of hygiene
Why?
It shows that you havent bothered to clean up.
So what?
It feels icky to be smelly- almost as bad as not having taken a bath for days.
Why is that important?
Because i dont want to be that person who is disgusting and unkempt.
Why?
I don't want to be avoided by others for something as shallow as body odor
I feel pressurized to make deos a habit because I dont want to be avoided for something as
superficial as body odour.
36. I can’t really recall any
outstanding advertisement
on deodorants
My family looks for some
product that has discounts
or anything free with it.
We are not fussy with
brands (prefer cheap).
It is more important how the
product performs than its brand
My experience with the
product is important and not
the brand
I don’t have a fixed brand
that I follow. Its just that
if I like the smell I will buy
it
37. When you start going out
with friends, you become
more conscious, they suggest
the brands
I think expensive brands
portray a level of
achievement
My decisions are based on
other people's opinions too
It attracts the attention of
other people that is when
you start becoming brand
conscious
I like to use brands which
are premium and are used by
only a certain section of
people
38. I won’t might paying 20
bucks extra for these two
brands than get something
cheaper because I don’t want
to take a risk
Brand is a consideration
because unbranded things
are usually loud and not
subtle
I trust brands and am not
willing to risk trying unbranded
products
When it comes to Deos I
only try trusted brands,
and I prefer sticking to Dove
Brand conscious when it
comes to cosmetics as they
may contain harmful
chemicals
39. It is more important how the product performs than its brand
Why?
Because I value the quality of performance more than perception
Why?
Because I see beyond perceptions in things and people around me
Why?
Becuase other people judge not on the basis of the work but on the basis of what
they perceive
So?
I would not like to get judged in the same way
I feel compelled to perform because I don't want to get branded as bad
40. My decisions are based on other people's opinions too
Why?
Because I feel other people are superior when it comes to making these decisions
Why?
I do not think I am as informed to make those decisions myself
So?
So I would like to do things that have been approved by others so that I get their approval
Why?
Because getting a social approval is important for me
I feel I should do things that others approve because I don't want to get rejected
41. I trust brands and am not willing to risk trying unbranded products
Why?
Because a lot of people use branded products and I see that as an approval
Why?
Because if a lot of people are doing something similar, I see that as a template for things I can do
Why?
Because then the things that I do will get easily approved by others
Why?
Because getting a social approval is important for me
I feel I should do things that others approve because I don't want to get rejected
44. When am well groomed,
people will feel nice to be
around me.
This shocked me when I saw just a
change in the physical appearance
can change the behavior of people
towards the same person; but then
again I also started believing that
appearance is important.
I want to be perceived in
society's good stereotypes
If I was shabbily dressed, it
would look bad. It breaks
the decorum of the place.
I am a student and I
shouldn’t do full makeup
and dress up everyday, as it
will not go with my student
image
45. Grooming is more for
personal satisfaction
Some people might think
that it is very loud. But, I
like it. I love colors.
I like grooming up for myself
It’s good to change the way
you look.
Grooming to me means
nothing more but dressing
up for the occasion, being
comfortable in your skin.
46. When I look in the mirror
self grooming makes me feel
confident
Beauty lies in the little
things you do, Beauty can be
anything, it can encompass
so many things you do.
I think beauty is more than
aesthetics
For me beauty there is a
difference between beauty
and being pretty
Carrying your attitude is
also an important part of
grooming – one should look
and feel confident
47. I want to be perceived in society's good stereotypes
Why
Because I want others to be impressed by me
Why
Because their recognition makes me feel good about myself
Why
Because my understanding of good and bad is depended on how others define it
So
So I would choose to do the things that they feel is good and avoid those that they say are bad
I feel compelled to impress others because I don't want to be rejected
48. I like grooming up for myself
Why
How I feel about myself is more important than what people think about me
Why
Because how others feel is less important to me than how I feel
So
I would not mind breaking rules if that is what satisfies me
Why
Becuase what I like also deserves getting reflected and represented
I will do things that please me because that makes me feel superior
49. I think beauty is more than aesthetics
Why
Because beautiful is a quick and positive qualification and should describe more things that we
do
Why
Because there are things that I do that I feel are important but are not considered as important
as "beautiful" things
So
Calling them beautiful will help them get recognised
Why
I will get associated with being "beautiful"
I want recognitions for things I do because otherwise I will feel ignored and excluded
51. I want to do things at my own will, yet I can't because I succumb under social pressure each time
- Life -
- Deodrant -
I feel I am caged in
my own world
because I cant do
things that I want
to so that I dont
hurt anyone
I feel diffident if I am
smelling bad
because I know I
don't have the other
person's full
attention while
having a
conversation
- Grooming I feel compelled to
impress others
because I don't
want to be
rejected
- Brand
I feel I should do
things that others
approve because I
don't want to get
rejected
53. Sneha Khanwalkar
is the first female music
director in India, a profession
which most girls in India would
not take up, owing to the
tremendous social pressure on
them.
54. Gippi
is a movie by Karan Johar.
Gippi, in order to be popular,
does everything that the
popular girls In her school
do. Later she realizes that
she should live by her own
rules and not imitate anyone
which eventually makes her
popular.
55. Jassi, the protagonist of Jassi Jaisi Koi nahi, lives the
way she wants to and does not go through all the physical
changes that may be appreciated by others.
56. In the movie
Wake Up Sid
, Ranbir Kapoor’s parents force him
to start his business since it has a lot of money. But Ranbir Kapoor
wants to live a simple life in which he pursues his hobby, photography.
57. Ishaqzaade is a $45.4 million box office grossing movie released
in 2012. The movie showed how two youngsters went against their
violent and aggressive families in order to be together irrespective
of the consequences.
61. Simply indulgent
Indulgent
Cultural Norm
A deo which supports you in your indulgence in the
simple things in life which you wish to do, without
anyone’s consent.
Simple
Sex Appeal
Cultural Norm
Moderate
