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Content Curation Scorecard for Content Marketing Success

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Roger Parker
Roger Parker

Roger C. Parker's Content Curation Scorecard helps content marketers evaluate their content curation efforts in 10 important areas. Use this scorecard to make sure that you are providing helpful, relevant information on a consistent basis. Regular use of the Content Curation Scorecard provides a fresh perspective, identifying areas of excellence as well as areas requiring attention.

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©2013 Roger C. Parker | www.publishedandprofitable.com ROGER C. PARKER’S PUBLISHED & PROFITABLE Content Curation Scorecard WEEK OF CRITERIA QUESTION COMMENTS SCORE Relevance Are you selecting topics based on your market's informational needs? Uniqueness Are you recommending content your market might otherwise overlook? Context Are you using comments to provide a context for the content you curate? Adding value Are you posting comments that summarize key ideas and lessons? Concise Are your comments as concisely communicated as possible? Visual engagement Are you using graphics to enhance the value of your comments? Organization Have you organized your curated content into categories? Efficiency Do you curate on a regular basis, and recycle your recommendations? Tracking Are you analyzing the popularity of the various topics you curate? Serendipity Do you occasionally curate surprising or provocative content? Score

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Content Curation Scorecard for Content Marketing Success

  • 1. ©2013 Roger C. Parker | www.publishedandprofitable.com ROGER C. PARKER’S PUBLISHED & PROFITABLE Content Curation Scorecard WEEK OF CRITERIA QUESTION COMMENTS SCORE Relevance Are you selecting topics based on your market's informational needs? Uniqueness Are you recommending content your market might otherwise overlook? Context Are you using comments to provide a context for the content you curate? Adding value Are you posting comments that summarize key ideas and lessons? Concise Are your comments as concisely communicated as possible? Visual engagement Are you using graphics to enhance the value of your comments? Organization Have you organized your curated content into categories? Efficiency Do you curate on a regular basis, and recycle your recommendations? Tracking Are you analyzing the popularity of the various topics you curate? Serendipity Do you occasionally curate surprising or provocative content? Score