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7 Habits of Content Marketing Success Slide 1 7 Habits of Content Marketing Success Slide 2 7 Habits of Content Marketing Success Slide 3 7 Habits of Content Marketing Success Slide 4 7 Habits of Content Marketing Success Slide 5 7 Habits of Content Marketing Success Slide 6 7 Habits of Content Marketing Success Slide 7 7 Habits of Content Marketing Success Slide 8 7 Habits of Content Marketing Success Slide 9 7 Habits of Content Marketing Success Slide 10
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7 Habits of Content Marketing Success

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Your everyday habits determine your content marketing success. These 7 habits form the core of your ability to leverage your experiences and knowledge into a successful and sustainable content marketing strategy.

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7 Habits of Content Marketing Success

  1. 1. ©2015 Roger C. Parker www.PublishedandProfitable.com 1 Roger C. Parker 7 Habits of Content Marketing Success Published and Profitable
  2. 2. ©2015 Roger C. Parker www.PublishedandProfitable.com 2 Your everyday habits determine your content  marketing success. During the last 10 years, I’ve interviewed over 500  successfully published authors. Although their rituals and tools may differ, there is  remarkable consistency to their attitudes and values.  The same is true of successful content marketers.  They understand success isn’t based on a “silver bullet.” Rather, it’s based on the underlying habits you and your  team cultivate. 
  3. 3. ©2015 Roger C. Parker www.PublishedandProfitable.com 3 1.  Planners Successful content marketers are planners.  They create a content strategy based on their market’s  information needs and they choose topics well in  advance of publication.  They identify themes for upcoming months and topics  for upcoming weeks.  They build content marketing into their daily schedules.  This advance planning pays off in less stress and better  results.
  4. 4. ©2015 Roger C. Parker www.PublishedandProfitable.com 4 2. Proactive Successful content marketers are action oriented. They get an early start on their projects—even when  they don’t feel they’re ready to start.  Early starts cut stress and reduce mistakes.  They recognize that first drafts represent just the  starting point. Quality doesn’t emerge until later, after  headline tuning and numerous revisions.  Early starts pay off in more time later for editing,  creating graphics, and promoting their content.
  5. 5. ©2015 Roger C. Parker www.PublishedandProfitable.com 5 3.  Disciplined Successful content marketers take a disciplined approach  to time management.  They take daily action on their weekly and monthly  goals.  They create mini‐deadlines for the various tasks  associated with each project.  Often, they favor short, frequent working sessions.  These build momentum and create feelings of progress. 
  6. 6. ©2015 Roger C. Parker www.PublishedandProfitable.com 6 4.  Craftsmen  Successful content marketers take pride in their content. They “sweat the details.” They take the time to do the  job right. They take personal pride in their content. Over time, they develop a personal style—but they  never stop trying to improve it.  They are continually on the lookout for fresh ideas and  approaches, as well as new skills and tools. But, truly caring lies at the core of their content.
  7. 7. ©2015 Roger C. Parker www.PublishedandProfitable.com 7 5. Efficient Successful content marketers value productivity. Because they value their content and their time, they  are constantly searching for enhanced productivity.   They use checklists, mind maps, templates, and  worksheets to jumpstart their projects and organize  their ideas before writing.  They make maximum use of their software, including  keyboard shortcuts. They organize their computer’s  folders and files for easy access and backup. 
  8. 8. ©2015 Roger C. Parker www.PublishedandProfitable.com 8 6. Realists Successful content marketers don’t take anything for  granted.  They recognize that their content’s value is measured by  the  value it provides to others.  They are constantly testing and tracking. They test  headlines, titles, and topics before writing. They  measure the success of their content in terms of  conversions, referrals, visits, and other matrics.  Successful content marketers also recognize that even  the best content has to be promoted to be effective.
  9. 9. ©2015 Roger C. Parker www.PublishedandProfitable.com 9 7. Team builders Successful content marketers recognize that teams are  stronger than individual stars. They delegate, rather than trying to do everything  themselves.  Because they are interested in sustainable, long‐term  success, they look for others with complementary skills.  They cultivate long‐term relationships and strive to bring  out the best in others. They welcome opportunities to  nurture, trust, and be trusted.
  10. 10. ©2015 Roger C. Parker www.PublishedandProfitable.com 10 I’ve been helping businesses use  information as a branding and  marketing tool all my life.  I offer seasoned advice, 1‐on‐1  consultations, critiques, mind mapping  training, and do‐it‐yourself worksheets.  E‐mail me at RCPcontent@gmail.com for more information and samples of  my content marketing worksheets.  See my articles http://contentmarketinginstitute.com/author/roger‐c‐parker/
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Your everyday habits determine your content marketing success. These 7 habits form the core of your ability to leverage your experiences and knowledge into a successful and sustainable content marketing strategy.

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