The document discusses neuromarketing on the web. It provides an overview of the author's background in neuromarketing from 2004 onward and his goal of bringing neuromarketing insights to more marketers. The author advocates for using techniques grounded in neuroscience like storytelling, metaphors, vivid adjectives and sensory language to better engage audiences. He also discusses strategies like using scarcity and social proof to increase offerings' attractiveness.
Neuromarketing World Forum 2013 - Sao Paulo - Roger Dooley
1. #nmwf
Neuromarketing
on the Web
Roger Dooley
rogerdooley.com
rogerd@dooleydirect.com
Twitter: @rogerdooley
linkedin.com/in/dooley/
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
28. SEO
Your
50,000,000,000 Amazingly
Engagement
Well-Written
Content
Social Pages
Sharing
Action!
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
99. Amp up SCARCITY
EFFECT by showing
decreasing
availability.
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
100. “The most important word in
the vocabulary of advertising
is TEST.”
-David Ogilvy
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
101. If you remember
just one thing from
today…
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
102. Change is constant and
accelerating…
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
103. Communication
Huge Change in 50 Years
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
104. Media
Huge Change in 50 Years
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
105. Social
Mobile! Media!
Big Data!
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
106. Our Brains
NO Change in 50,000 Years!
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
107. Work with your
customer’s brain and
how it is wired!
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
108. Free Resources
Neuromarketing
Neurosciencemarketing.com/blog
Brainy Marketing
blogs.forbes.com/rogerdooley/
Inside Influence Report
influenceatwork.com
Dan Ariely Blog
danariely.com
Social Triggers Blog
socialtriggers.com
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
109. Neuromarketing
on the Web
Roger Dooley
rogerdooley.com
rogerd@dooleydirect.com
Twitter: @rogerdooley
linkedin.com/in/dooley/
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC