Systematic Bold Thinking: Bold Sprint Map for Boldpreneurs and the Bold Economy

SYSTEMATIC BOLD THINKING
Bold Sprint Map for Boldpreneurs and the Bold Economy

“Whatever you can do,
or dream you can do,
begin it.
“Boldness has
genius, power, and magic in it.”

Johann Wolfgang von Goethe
Think BOLD

In the Bold Economy,
ONLY THE BOLD SURVIVES.

World-class Coaching on Bold Sprint (BS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
3 Types of Entrepreneurial Thinking
Rapidly Test Bold Ideas and Achieve Bold Goals
Timidpreneur Boldpreneur
TIMID THINKING BOLD THINKING
Incre-
preneur
Incremental Thinking

PYRAMID OF ENTREPRENEURIAL MINDSETS (POEM)

BOLDpreneur
Increpreneur
Timidpreneur

BOLDpreneur
Increpreneur
Timidpreneur

BOLDpreneur
Increpreneur
Timidpreneur
Bold Thinking
(Big Hairy Audacious Goals)
Incremental Thinking
(Improvement Goals)
Timid Thinking
(Do-Nothing
Goals)

Who is a “Boldpreneur”?
A Boldpreneur is
a person, team, or an organizaSon that focuses on
rapidly achieving bold (“exponenSal”) goals by rapidly tesSng and learning from bold ideas.

There are two main categories of Boldpreneurs:
Organic Boldpreneurs and SystemaSc Boldpreneurs.

Organic Bold Thinking vs. SystemaSc Bold Thinking
ITEM Organic
Bold Thinking
SystemaSc
Bold Thinking
OBJECTIVE/FOCUS IntuiSvely Generate Bold Ideas and
Inspire People
ConSnuously and Rapidly Test Bold Ideas and Achieve
Bold Goals for Improvement & Design Projects
THEORETICAL
FOUNDATION
Visionary (“Blue Sky”/What if) Think-
ing; TradiSonal Business Planning
Six Sigma Methodology + Lean Startup + Design Thinking
+ Universal Problem Solving & Project Management
TARGETED
CUSTOMER
Visionaries; Game-changers Boldpreneur; Bootstrapped but Bold-thinking Startup;
Established/Matured Bold-thinking OrganizaSon
COST Low Low; High
RISK/REWARD High Risk vs. Low/High Reward Low Risk vs. High Reward
MANPOWER Brainstorming Team Small Sprint Team: 1-3 Members; Large Sprint Team
TIME (DURATION) Episodic Brainstorming Episodic/ConSnuous Sprint; Variable DuraSon-Sprint
SCALABILITY Scalable; Follow-ups are required Scalable; Modular
ROADMAP FOR
METHODOLOGY
Rules for Brainstorming Circular (Loop) of Strategic & OperaSonal Events;
Strategic Roadmap: Understand-Diverge-Decide-
Prototype-Validate
OperaSonal Roadmap: Observe-Think-Hypothesize-
Experiment-Reﬂect (OTHER)
OPERATIONAL
TOOLS
Brainstorming: Verbal; Silent;
TradiSonal Business Plan
Modular Visual Templates: Checklists; Bold Sprint Map;
Visual Ebook on SystemaSc Bold Thinking
MAIN RECORDING
MEDIUM
Whiteboard; Easel-Pad;
SScky (Post-It) Notes
Roll-up Whiteboard; 1-Page Visual Templates;
Index Cards

What is
Bold Sprint Mapping?
Bold Sprint Mapping is
A Template-driven Methodology for
Rapidly Organizing, Managing, and TesSng Ideas in Bold Sprints.

Bold Sprint Mapping Focuses on
Rapidly TesSng Bold Ideas and Achieving Bold Goals for Improvement & Design Projects.

A Bold Sprint Mapping Project is Organized Around
Organic and SystemaSc Bold Sprints.

Design Sprint vs. Bold Sprint
ITEM DESIGN SPRINT BOLD SPRINT
OBJECTIVE/FOCUS Solve Big Problems and Test New
Ideas in 5 Days
ConSnuously and Rapidly Test Bold Ideas and Achieve
Bold Goals for Improvement & Design Projects
THEORETICAL
FOUNDATION
Design Thinking Six Sigma Methodology + Lean Startup + Design Thinking
+ Universal Problem Solving & Project Management
TARGETED
CUSTOMER
Corporate/Growing Startup;
Established/Matured OrganizaSon
Boldpreneur; Bootstrapped but Bold-thinking Startup;
Established/Matured Bold-thinking OrganizaSon
COST High Low; High
RISK/REWARD Low Risk vs. High Reward Low Risk vs. High Reward
MANPOWER Large Sprint Team: 4-7 Members Small Sprint Team: 1-3 Members; Large Sprint Team
TIME (DURATION) Episodic (5-Day) Sprint Episodic/ConSnuous Sprint; Variable DuraSon-Sprint
SCALABILITY Scalable; Follow-ups are required Scalable; Modular
ROADMAP FOR
METHODOLOGY
Linear (Chain) of Strategic Events:
Understand-Diverge-Decide-
Prototype-Validate
Circular (Loop) of Strategic & OperaSonal Events;
Strategic Roadmap: Understand-Diverge-Decide-
Prototype-Validate
OperaSonal Roadmap: Observe-Think-Hypothesize-
Experiment-Reﬂect (OTHER)
OPERATIONAL
TOOLS
Textual Checklists for Each Day of
Sprint; Sprint Textbook
Modular Visual Templates: Checklists; 6Q-Chain Table;
OPSE Map; Visual Ebook on B.I.D. Design Sprint
MAIN RECORDING
MEDIUM
2 Large Whiteboards; SScky (Post-It)
Notes
Roll-up Whiteboard; 1-Page Visual Templates;
Index Cards

Rapidly Test Prototype of Product, Service, and Business Model with
Targeted Customers

BOLD SPRINT MAPPING
Targeted Customers

BOLD SPRINT MAP
(One Column; Blank Page)

Pain/Delight (-/+): ….....
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Sprint Strategist
Bold Goal/Job To Get Done (JTGD): ...................................................
Bold Sprint Map

BOLD SPRINT MAP
(Two Columns)

APPLICATIONS OF BOLD SPRINT MAP

DESIRABILITY, VIABILITY, AND FEASIBILITY QUESTIONS
Desirability, Viability, and Feasibility, Map
FEASIBILITY
PROBLEM/QUESTION
DESIRABILITY
PROBLEM/QUESTION
VIABILITY PROBLEM/QUESTION

Bold Sprint Map

DESIRABILITY, VIABILITY, AND FEASIBILITY QUESTIONS
FEASIBILITY
PROBLEM/QUESTION
q  Can the product/
service/business model
be built (to scale)?
DESIRABILITY
PROBLEM/QUESTION
q  Would a large percent-
age of target
customers desire and/
or use the product/
service/business
model?
q  Is the product/service/business model proﬁtable and
scalable?
Bold Sprint Map

WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Proﬁt
(Value)
WHEN
Time
SYSTEM: Bold Sprint Roadmap (Agenda) - Deliverables
Problem
SoluSon
Hypotheses
Prototype
ValidaSon
1 2 3 4 5
Understand Diverge Decide Prototype Validate
6Q-Chain:
Bold Sprint Map
Bold Goal/Job To Get Done (JTGD): Eliminate complexity & delay in cancer treatement
FEASIBILITY
PROBLEM/QUESTION
DESIRABILITY
PROBLEM/QUESTION
q  Would a large percent-
age of target
or use the product/
service/business
model?
scalable?

WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Proﬁt
(Value)
WHEN
Time
Problem
SoluSon
Hypotheses
Prototype
ValidaSon
1 2 3 4 5
6Q-Chain: Desirability, Viability, and Feasibility, Map
FEASIBILITY
PROBLEM/QUESTION
DESIRABILITY
PROBLEM/QUESTION
Bold Sprint Map

WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Proﬁt
(Value)
WHEN
Time
Problem
SoluSon
Hypotheses
Prototype
ValidaSon
1 2 3 4 5
Bold Sprint Map

WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Proﬁt
(Value)
WHEN
Time
6Q-Chain:
Bold Sprint Map

BOLD SPRINT MAP
(One Column)
Targeted Customers

Bold Sprint Map: Arrow of Time

Pain/Delight (-/+): …..... Bold Goal/Job To Get Done (JTGD): ...................................................

TIME (When)

TIME (When)
SPACE (Where)

TIME (When)
SPACE (Where)
q  PAST
(Done)
q  PRESENT
(Doing)
q  FUTURE
(To Do)

Act 1 Act 2 Act 3

WHY
HOW WHAT WHO

Bold Sprint Map: Fractal Arrow of Time

TIME (When)

TIME (When)
SPACE (Where)


TIME (When)
SPACE (Where)
q  FUTURE
(To Do)
q  PRESENT
(Doing)
q  PAST
(Done)


TIME (When)
SPACE (Where)
q  FUTURE
(To Do)
q  PRESENT
(Doing)
q  PAST
(Done)
Act 3 Act 2 Act 1


TIME (When)
HOW WHAT WHO
WHY
SPACE (Where)


TIME (When)
ECOSYSTEM HIERARCHY: Business Model Engine
SPACE (Where)
q  FUTURE
(To Do)
q  PRESENT
(Doing)
q  PAST
(Done)


TIME (When) q  FUTURE
(To Do)
q  PRESENT
(Doing)
q  PAST
(Done)
WHY
HOW WHAT WHO
SPACE (Where)

OUTPUT
INPUT
PROCESSING
ENVIRONMENT


OUTPUT
INPUT
PROCESSING
ENVIRONMENT
Bold Goal/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....


Cause


Eﬀect
Cause


Cause
Eﬀect (OUTPUT/End/Result/Impact/Trade-oﬀ)


HOW WHAT WHO

WHY

HOW WHAT WHO

WHY
(Purpose)
HOW
(Provider)
WHAT
(Product)
WHO
(People)


Supplier Product Customer


D: Desirability V: Viability F: Feasibility


Problem-Solu`on
Fit
Product-Market
Fit
Scalability


LONG-TERM
Result
MEDIUM-TERM
Result
SHORT-TERM
Result


Moonshot #3 Moonshot #2 Moonshot #1
LONG-TERM
Result
MEDIUM-TERM
Result
SHORT-TERM
Result


Job To
Get Done
(JTGD)
Tool/
Outcome
Moonshot #3 Moonshot #2 Moonshot #1
LONG-TERM
Result
MEDIUM-TERM
Result
SHORT-TERM
Result


LEARNINGS/INSIGHTS; IDEAL/SCALABLE SYSTEM
VISION/
BOLD GOALS/
CHALLENGES/
Milestones
(Sub-goals)
(PREPARATION)
Feasibility
Prototype
Viability
Prototype
Desirability
Prototype
Scalability

Product-
Market Fit
Problem-
SoluSon Fit
LONG-TERM
Result
MEDIUM-TERM
Result
SHORT-TERM
Result

BOLD SPRINT ROADMAP
(Loop of 5 Events)

Bold Sprint Map: Loop of 5 Events
VISION/
BOLD GOALS/
CHALLENGES/
Milestones
(Sub-goals)
(PREPARATION)

VISION/
BOLD GOALS/
CHALLENGES/
Milestones
(Sub-goals)
(PREPARATION)


SPACE
EVENT
VISION/
BOLD GOALS/
CHALLENGES/
Milestones
(Sub-goals)
(PREPARATION)


EVENT 1
Understand
Problem
SPACE
VISION/
BOLD GOALS/
CHALLENGES/
Milestones
(Sub-goals)
(PREPARATION)


EVENT 1
Understand
Problem
1
PROBLEM/
TRADE-OFF
SPACE
SPACE
VISION/
BOLD GOALS/
CHALLENGES/
Milestones
(Sub-goals)
(PREPARATION)


1
Problem
1
PROBLEM/
TRADE-OFF
SPACE
EVENT
Understand
* Start
with Goal
* Map
Customer
Trade-oﬀs
* Ask
Experts
* Target
Customer
Problem
SPACE
VISION/
BOLD GOALS/
CHALLENGES/
Milestones
(Sub-goals)
(PREPARATION)


1
Problem
1
PROBLEM/
TRADE-OFF
SPACE
CONCEPTUAL
SOLUTION
SPACE
EVENT
Understand
* Start
with Goal
* Map
Customer
Trade-oﬀs
* Ask
Experts
* Target
Customer
Problem SoluSon
Diverge
2
2
* Sketch
CompeSng
Conceptual
SoluSons
* Generate,
Remix,
and/or
Improve
SoluSons
SPACE
VISION/
BOLD GOALS/
CHALLENGES/
Milestones
(Sub-goals)
(PREPARATION)


1
Problem
1
PROBLEM/
TRADE-OFF
SPACE
CONCEPTUAL
SOLUTION
SPACE
EVENT
Understand
* Start
with Goal
* Map
Customer
Trade-oﬀs
* Ask
Experts
* Target
Customer
Problem SoluSon
Diverge
2
2
* Sketch
CompeSng
Conceptual
SoluSons
* Generate,
Remix,
and/or
Improve
SoluSons
3
Understand Diverge Decide
3
DETAILED
SOLUTION
SPACE
Hypotheses
* Decide
on Best
SoluSon/
Strategy
* Story-
board
Details of
SoluSon
* Rumble
SPACE
VISION/
BOLD GOALS/
CHALLENGES/
Milestones
(Sub-goals)
(PREPARATION)


1
Problem
1
PROBLEM/
TRADE-OFF
SPACE
CONCEPTUAL
SOLUTION
SPACE
EVENT
Understand
* Start
with Goal
* Map
Customer
Trade-oﬀs
* Ask
Experts
* Target
Customer
Problem SoluSon
Diverge
2
2
* Sketch
CompeSng
Conceptual
SoluSons
* Generate,
Remix,
and/or
Improve
SoluSons
3
3
DETAILED
SOLUTION
SPACE
Hypotheses
* Decide
on Best
SoluSon/
Strategy
* Story-
board
Details of
SoluSon
* Rumble
4
4
Prototype
Prototype
PROTOTYPING/
BUILDING
SPACE
* Build
RealisSc
Prototype
of
Product/
Scene
SPACE
* Assign
Tasks to
Members
VISION/
BOLD GOALS/
CHALLENGES/
Milestones
(Sub-goals)
(PREPARATION)

* Start
with Goal
* Map
Customer
Trade-oﬀs
* Ask
Experts
* Target
Customer
1 2 3 4 5
* Sketch
CompeSng
Conceptual
SoluSons
* Decide
on Best
SoluSon/
Strategy
* Story-
board
Details of
SoluSon
* Rumble
Problem SoluSon Hypotheses Prototype ValidaSon
1 2 3 4 5
* Learn
* Measure/
Test
with
Target
Customer
&
RealisSc
Prototype
* Generate,
Remix,
and/or
Improve
SoluSons
PROBLEM/
TRADE-OFF
SPACE
CONCEPTUAL
SOLUTION
SPACE
DETAILED
SOLUTION
SPACE
PROTOTYPING/
BUILDING
SPACE
TESTING/
EXECUTION
SPACE
EVENT
* Build
RealisSc
Prototype
of
Product/
Scene
SPACE
* Assign
Tasks to
Members
VISION/
BOLD GOALS/
CHALLENGES/
Milestones
(Sub-goals)
(PREPARATION)

* Start
with Goal
* Map
Customer
Trade-oﬀs
* Ask
Experts
* Target
Customer
1 2 3 4 5
* Sketch
CompeSng
Conceptual
SoluSons
* Decide
on Best
SoluSon/
Strategy
* Story-
board
Details of
SoluSon
* Rumble
1 2 3 4 5
* Build
RealisSc
Prototype
of
Product/
Scene * Learn
* Measure/
Test
with
Target
Customer
&
RealisSc
Prototype
* Generate,
Remix,
and/or
Improve
SoluSons
PROBLEM/
TRADE-OFF
SPACE
CONCEPTUAL
SOLUTION
SPACE
DETAILED
SOLUTION
SPACE
PROTOTYPING/
BUILDING
SPACE
TESTING/
EXECUTION
SPACE
EVENT
O:
Observe
T:
Think
H:
Hypothesize
E:
Experiment
R:
Reﬂect
SPACE
* Assign
Tasks to
Members
VISION/
BOLD GOALS/
CHALLENGES/
Milestones
(Sub-goals)
(PREPARATION)

* Start
with Goal
* Map
Customer
Trade-offs
* Ask
Experts
* Target
Customer
1 2 3 4 5
* Sketch
CompeSng
Conceptual
SoluSons
* Decide
on Best
SoluSon/
Strategy
* Story-
board
Details of
SoluSon
* Rumble
1 2 3 4 5
* Build
RealisSc
Prototype
of
Product/
Scene * Learn
* Measure/
Test
with
Target
Customer
&
RealisSc
Prototype
* Generate,
Remix,
and/or
Improve
SoluSons
PROBLEM/
TRADE-OFF
SPACE
CONCEPTUAL
SOLUTION
SPACE
DETAILED
SOLUTION
SPACE
PROTOTYPING/
BUILDING
SPACE
TESTING/
EXECUTION
SPACE
EVENT
O:
Observe
T:
Think
H:
Hypothesize
E:
Experiment
R:
Reflect
SPACE
* Assign
Tasks to
Members
VISION/
BOLD GOALS/
CHALLENGES/
Milestones
(Sub-goals)
(PREPARATION)
D - Define
M - Measure; A - Analyze
I - Improve C - Control

* Start
with Goal
* Map
Customer
Trade-offs
* Ask
Experts
* Target
Customer
1 2 3 4 5
* Sketch
CompeSng
Conceptual
SoluSons
* Decide
on Best
SoluSon/
Strategy
* Story-
board
Details of
SoluSon
* Rumble
1 2 3 4 5
* Build
RealisSc
Prototype
of
Product/
Scene * Learn
* Measure/
Test
with
Target
Customer
&
RealisSc
Prototype
* Generate,
Remix,
and/or
Improve
SoluSons
PROBLEM/
TRADE-OFF
SPACE
CONCEPTUAL
SOLUTION
SPACE
DETAILED
SOLUTION
SPACE
PROTOTYPING/
BUILDING
SPACE
TESTING/
EXECUTION
SPACE
EVENT
O:
Observe
T:
Think
H:
Hypothesize
E:
Experiment
R:
Reflect
SPACE
* Assign
Tasks to
Members
MVP
VISION/
BOLD GOALS/
CHALLENGES/
Milestones
(Sub-goals)
(PREPARATION)
D - Define

* Start
with Goal
* Map
Customer
Trade-oﬀs
* Ask
Experts
* Target
Customer
1 2 3 4 5
* Sketch
CompeSng
Conceptual
SoluSons
* Decide
on Best
SoluSon/
Strategy
* Story-
board
Details of
SoluSon
* Rumble
1 2 3 4 5
* Learn
* Measure/
Test
with
Target
Customer
&
RealisSc
Prototype
* Generate,
Remix,
and/or
Improve
SoluSons
EVENT
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY
O:
Observe
T:
Think
H:
Hypothesize
E:
Experiment
R:
Reﬂect
* Build
RealisSc
Prototype
of
Product/
Scene
TIME
* Assign
Tasks to
Members
VISION/
BOLD GOALS/
CHALLENGES/
Milestones
(Sub-goals)
(PREPARATION)

* Start
with Goal
* Map
Customer
Trade-offs
* Ask
Experts
* Target
Customer
1 2 3 4 5
* Sketch
CompeSng
Conceptual
SoluSons
* Decide
on Best
SoluSon/
Strategy
* Story-
board
Details of
SoluSon
* Rumble
1 2 3 4 5
* Learn
* Measure/
Test
with
Target
Customer
&
RealisSc
Prototype
* Generate,
Remix,
and/or
Improve
SoluSons
TIME
EVENT
O:
Observe
T:
Think
H:
Hypothesize
E:
Experiment
R:
Reflect
* Build
RealisSc
Prototype
of
Product/
Scene
D - Define
* Assign
Tasks to
Members
VISION/
BOLD GOALS/
CHALLENGES/
Milestones
(Sub-goals)
(PREPARATION)

* Start
with Goal
* Map
Customer
Trade-oﬀs
* Target
Customer
1 2 3 4 5
* Rumble
1 2 3 4 5
* Generate,
Remix,
and/or
Improve
SoluSons
* Measure/
Test
with
Target
Customer
&
RealisSc
Prototype
* Ask
Experts
* Sketch
CompeSng
Conceptual
SoluSons
* Story-
board
Details of
SoluSon * Learn
EVENT
* Decide
on Best
SoluSon/
Strategy
TIME
O:
Observe
T:
Think
H:
Hypothesize
E:
Experiment
R:
Reﬂect
* Build
RealisSc
Prototype
of
Product/
Scene
* Assign
Tasks to
Members
VISION/
BOLD GOALS/
CHALLENGES/
Milestones
(Sub-goals)
(PREPARATION)

* Start
with Goal
* Map
Customer
Trade-oﬀs
* Target
Customer
1 2 3 4 5
* Rumble
1 2 3 4 5
* Generate,
Remix,
and/or
Improve
SoluSons
* Measure/
Test
with
Target
Customer
&
RealisSc
Prototype
* Ask
Experts
* Sketch
CompeSng
Conceptual
SoluSons
* Story-
board
Details of
SoluSon * Learn
PROBLEM/
TRADE-OFF
SPACE
CONCEPTUAL
SOLUTION
SPACE
DETAILED
SOLUTION
SPACE
PROTOTYPING/
BUILDING
SPACE
TESTING/
EXECUTION
SPACE
EVENT
* Decide
on Best
SoluSon/
Strategy
O:
Observe
T:
Think
H:
Hypothesize
E:
Experiment
R:
Reﬂect
* Build
RealisSc
Prototype
of
Product/
Scene
SPACE
* Assign
Tasks to
Members
VISION/
BOLD GOALS/
CHALLENGES/
Milestones
(Sub-goals)
(PREPARATION)

* Start
with Goal
* Map
Customer
Trade-offs
* Target
Customer
1 2 3 4 5
* Rumble
1 2 3 4 5
* Generate,
Remix,
and/or
Improve
SoluSons
* Measure/
Test
with
Target
Customer
&
RealisSc
Prototype
* Ask
Experts
* Sketch
CompeSng
Conceptual
SoluSons
* Story-
board
Details of
SoluSon * Learn
PROBLEM/
TRADE-OFF
SPACE
CONCEPTUAL
SOLUTION
SPACE
DETAILED
SOLUTION
SPACE
PROTOTYPING/
BUILDING
SPACE
TESTING/
EXECUTION
SPACE
EVENT
* Decide
on Best
SoluSon/
Strategy
O:
Observe
T:
Think
H:
Hypothesize
E:
Experiment
R:
Reflect
* Build
RealisSc
Prototype
of
Product/
Scene
SPACE
* Assign
Tasks to
Members
VISION/
BOLD GOALS/
CHALLENGES/
Milestones
(Sub-goals)
(PREPARATION)
D - Define

* Start
with Goal
* Map
Customer
Trade-offs
* Target
Customer
1 2 3 4 5
* Rumble
1 2 3 4 5
* Generate,
Remix,
and/or
Improve
SoluSons
* Measure/
Test
with
Target
Customer
&
RealisSc
Prototype
* Ask
Experts
* Sketch
CompeSng
Conceptual
SoluSons
* Story-
board
Details of
SoluSon * Learn
PROBLEM/
TRADE-OFF
SPACE
CONCEPTUAL
SOLUTION
SPACE
DETAILED
SOLUTION
SPACE
PROTOTYPING/
BUILDING
SPACE
TESTING/
EXECUTION
SPACE
EVENT
* Decide
on Best
SoluSon/
Strategy
O:
Observe
T:
Think
H:
Hypothesize
E:
Experiment
R:
Reflect
* Build
RealisSc
Prototype
of
Product/
Scene
D - Define
SPACE
* Assign
Tasks to
Members
VISION/
BOLD GOALS/
CHALLENGES/
Milestones
(Sub-goals)
(PREPARATION)

* Start
with Goal
* Map
Customer
Trade-offs
* Target
Customer
1 2 3 4 5
* Rumble
1 2 3 4 5
* Generate,
Remix,
and/or
Improve
SoluSons
* Measure/
Test
with
Target
Customer
&
RealisSc
Prototype
* Ask
Experts
* Sketch
CompeSng
Conceptual
SoluSons
* Story-
board
Details of
SoluSon * Learn
PROBLEM/
TRADE-OFF
SPACE
CONCEPTUAL
SOLUTION
SPACE
DETAILED
SOLUTION
SPACE
PROTOTYPING/
BUILDING
SPACE
TESTING/
EXECUTION
SPACE
EVENT
* Decide
on Best
SoluSon/
Strategy
O:
Observe
T:
Think
H:
Hypothesize
E:
Experiment
R:
Reflect
* Build
RealisSc
Prototype
of
Product/
Scene
D - Define
SPACE
* Assign
Tasks to
Members
MVP
VISION/
BOLD GOALS/
CHALLENGES/
Milestones
(Sub-goals)
(PREPARATION)

EXAMPLE: FlaSron Health
Bold Sprint

FEASIBILITY
PROBLEM/QUESTION
DESIRABILITY
PROBLEM/QUESTION

Desirability, Viability, and Feasibility Map
Problem
SoluSon
Hypotheses
Prototype
ValidaSon
1 2 3 4 5
FlaSron Health’s Bold Sprint Map

WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Proﬁt
(Value)
WHEN
Time
Problem
SoluSon
Hypotheses
Prototype
ValidaSon
1 2 3 4 5
FEASIBILITY
PROBLEM/QUESTION
DESIRABILITY
PROBLEM/QUESTION
ü  Would a large percent-
age of target
or use the product/
service/business
model?
scalable?

Purpose/Mission Statement:

“To serve
cancer pa`ents and our customers by
drama`cally improving treatment
and
accelera`ng research.”


SHORT-TERM
Result
MEDIUM-TERM
Result
LONG-TERM
Result
VISION/
BOLD GOALS/
CHALLENGES/
Milestones
(Sub-goals)
(PREPARATION)
Pain/Delight (-/+): …..... Bold Goal/Job To Get Done (JTGD): Eliminate complexity & delay in cancer treatement


SHORT-TERM
Result
MEDIUM-TERM
Result
LONG-TERM
Result
VISION/
BOLD GOALS/
CHALLENGES/
Milestones
(Sub-goals)
(PREPARATION)
Problem IdeaSon Prototyping/
TesSng


SHORT-TERM
Result
MEDIUM-TERM
Result
LONG-TERM
Result
VISION/
BOLD GOALS/
CHALLENGES/
Milestones
(Sub-goals)
(PREPARATION)
Desirability
Prototype
Viability
Prototype
Feasibility
Prototype
Problem-
SoluSon Fit
Product-
Market Fit
Scalability

* Start
with Goal
* Map
Customer
Trade-oﬀs
* Ask
Experts
* Target
Customer
1 2 3 4 5
* Sketch
CompeSng
Conceptual
SoluSons
* Story-
board
Details of
SoluSon
* Rumble
2 3 4 5
* Learn
1
* Generate,
Remix,
and/or
Improve
SoluSons
* Measure/
Test
with
Target
Customer
&
RealisSc
Prototype
EVENT
* Decide
on Best
SoluSon/
Strategy
DAY
* Build
RealisSc
Prototype
of
Product/
Scene
* Assign
Tasks to
Members
VISION/
BOLD GOALS/
CHALLENGES/
Milestones
(Sub-goals)
(PREPARATION)

* Start
with Goal
* Map
Customer
Trade-oﬀs
* Ask
Experts
* Target
Customer
1 2 3 4 5
* Sketch
CompeSng
Conceptual
SoluSons
* Story-
board
Details of
SoluSon
* Rumble
1 2 3 4 5
* Learn
* Measure/
Test
with
Target
Customer
&
RealisSc
Prototype
* Generate,
Remix,
and/or
Improve
SoluSons
EVENT
* Decide
on Best
SoluSon/
Strategy
DAY
* Build
RealisSc
Prototype
of
Product/
Scene
* Assign
Tasks to
Members
VISION/
BOLD GOALS/
CHALLENGES/
Milestones
(Sub-goals)
(PREPARATION)

* Start
with Goal
* Map
Customer
Trade-oﬀs
* Ask
Experts
* Target
Customer
1 2 3 4 5
* Sketch
CompeSng
Conceptual
SoluSons
* Decide
on Best
SoluSon/
Strategy
* Story-
board
Details of
SoluSon
* Rumble
1 2 3 4 5
* Learn
* Measure/
Test
with
Target
Customer
&
RealisSc
Prototype
* Generate,
Remix,
and/or
Improve
SoluSons
TIME
EVENT
* Build
RealisSc
Prototype
of
Product/
Scene
10:00
11:30
11:45
14:00
10:00
14:00
10:00
14:00
11:30
10:30
* Assign
Tasks to
Members
10:00
17:00
10:00
Daily Lunch: From 13:00 to 14:00
VISION/
BOLD GOALS/
CHALLENGES/
Milestones
(Sub-goals)
(PREPARATION)

* Start
with Goal
* Map
Customer
Trade-oﬀs
* Ask
Experts
* Target
Customer
1 2 3 4 5
* Sketch
CompeSng
Conceptual
SoluSons
* Story-
board
Details of
SoluSon
* Rumble
1 2 3 4 5
* Learn
* Measure/
Test
with
Target
Customer
&
RealisSc
Prototype
* Generate,
Remix,
and/or
Improve
SoluSons
PROBLEM/
TRADE-OFF
SPACE
CONCEPTUAL
SOLUTION
SPACE
DETAILED
SOLUTION
SPACE
PROTOTYPING/
BUILDING
SPACE
TESTING/
EXECUTION
SPACE
EVENT
* Decide
on Best
SoluSon/
Strategy
DAY
* Build
RealisSc
Prototype
of
Product/
Scene
* Assign
Tasks to
Members
VISION/
BOLD GOALS/
CHALLENGES/
Milestones
(Sub-goals)
(PREPARATION)

* Start
with Goal
* Map
Customer
Trade-oﬀs
* Target
Customer
1 2 3 4 5
* Rumble
1 2 3 4 5
* Generate,
Remix,
and/or
Improve
SoluSons
* Measure/
Test
with
Target
Customer
&
RealisSc
Prototype
* Ask
Experts
* Sketch
CompeSng
Conceptual
SoluSons
* Story-
board
Details of
SoluSon * Learn
EVENT
* Decide
on Best
SoluSon/
Strategy
DAY
* Build
RealisSc
Prototype
of
Product/
Scene
* Assign
Tasks to
Members
VISION/
BOLD GOALS/
CHALLENGES/
Milestones
(Sub-goals)
(PREPARATION)

* Start
with Goal
* Map
Customer
Trade-oﬀs
* Target
Customer
1 2 3 4 5
* Rumble
1 2 3 4 5
* Generate,
Remix,
and/or
Improve
SoluSons
* Measure/
Test
with
Target
Customer
&
RealisSc
Prototype
* Ask
Experts
* Sketch
CompeSng
Conceptual
SoluSons
* Story-
board
Details of
SoluSon * Learn
EVENT
* Decide
on Best
SoluSon/
Strategy
DAY
* Build
RealisSc
Prototype
of
Product/
Scene
10:00
11:30
11:45
14:00
10:00
14:00
10:00
14:00
11:30
10:30
10:00
17:00
10:00
* Assign
Tasks to
Members
VISION/
BOLD GOALS/
CHALLENGES/
Milestones
(Sub-goals)
(PREPARATION)

* Start
with Goal
* Map
Customer
Trade-oﬀs
* Target
Customer
1 2 3 4 5
* Rumble
1 2 3 4 5
* Generate,
Remix,
and/or
Improve
SoluSons
* Measure/
Test
with
Target
Customer
&
RealisSc
Prototype
* Ask
Experts
* Sketch
CompeSng
Conceptual
SoluSons
* Story-
board
Details of
SoluSon * Learn
PROBLEM/
TRADE-OFF
SPACE
CONCEPTUAL
SOLUTION
SPACE
DETAILED
SOLUTION
SPACE
PROTOTYPING/
BUILDING
SPACE
TESTING/
EXECUTION
SPACE
EVENT
* Decide
on Best
SoluSon/
Strategy
DAY
* Build
RealisSc
Prototype
of
Product/
Scene
* Assign
Tasks to
Members
VISION/
BOLD GOALS/
CHALLENGES/
Milestones
(Sub-goals)
(PREPARATION)

Visual Templates for:

Understand
Problem
Diverge
SoluSon
Decide
Hypotheses
Prototype
Prototype
Validate
ValidaSon
1
2
34
5
Build
Measure
Learn

1 2 3 4 5

Problem
SoluSon
Hypotheses
Prototype
ValidaSon
1 2 3 4 5

WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Proﬁt
(Value)
WHEN
Time
Problem
SoluSon
Hypotheses
Prototype
ValidaSon
1 2 3 4 5
6Q-Chain:

WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
WHEN
Time
Monday Tuesday Wed/day Thursday Friday
10am-
5pm
10am-
5pm
10am-
5pm
10am-
5pm
9am-
5pm
•  Office
•  Env.:
Risks/Opp.
*3 Compe-
Stors:
Trade-offs
* Store:
$100 Gip
Vouchers
* Office * Make-
ship Lab:
2 Rooms
* Problem;
Vision/Goal
* SelecSon
Criteria
* Customer
Story Map
* RealisSc
Prototype
* Problem-
SoluSon Fit
Most
Important
Customer;
Experts
Screened/
Recruited
Customers:
(Craigslist)
Internal
Customer/
CriSc;
Decider
Internal
Customer/
CriSc;
Decider
5 External
Customers;
Observers/
Interviewer
* Customer
Journey
(Habit) Map
* HMW …
* Lightning
Demos
* SoluSon
Sketches
* Strongest
SoluSon
* 3x5 Story-
board/Grid
*Prototype
*Interview
Script/Role-
Playing
* Prototype
* Customer
(UX) Grid
* JTGD
* Team: <8;
Premortem
* Generate
ideas
* SScky
Decision
*Build
* Run Trials
* Measure
* Learn/Val Event Map:
Problem
SoluSon
Hypotheses
Prototype
ValidaSon
1 2 3 4 5

q  Problem
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Proﬁt
(Margin)
q  5-Day Process: Understand-Diverge-
Decide-Prototype-Validate (UDDPV)
q  ExperimentaSon:
* Formulate Testable Hypotheses
* Build Minimum Viable Prototype
* Measure/Learn in Field ValidaSon
q  SoluSon (Minimum Viable Prototype)
Problem
SoluSon
Hypotheses
Prototype
ValidaSon
1 2 3 4 5
WHEN
Time

Understand 1

PROBLEM
Understand
Problem
Diverge
SoluSon
Decide
Hypotheses
Prototype
Prototype
Validate
ValidaSon
1
2
34
Build
Measure
Learn
Rapidly map informaSon and ideas for Product
User TesSng (PUT).
Then, select the most important customer mini-
problem or trade-oﬀ of own product/organizaSon
to be resolved.
Finally, express each problem, trade-oﬀ, risk, an/or
opportunity using the quesSon format:
How Might We (HMW) ..?


1
Problem
EVENT
Understand
* Start
with Goal
* Map
Customer
Trade-oﬀs
* Ask
Experts
* Target
Customer
Problem
10:00
11:30
11:45
14:00
1 2 3 4 5TIME
VISION/
BOLD GOALS/
CHALLENGES/
Milestones
(Sub-goals)
(PREPARATION)

SYSTEM: Bold Sprint Roadmap (5 Days) - Deliverables
Problem
SoluSon
Hypotheses
Prototype
ValidaSon
1 2 3 4 5

BIG CHALLENGE/
CONSTRAINT/RISK
Not sure about how …
a change in workflow of
cancer clinics will affect the
organizaòn
LONG-TERM GOAL
(VISION/STRATEGY)
Get more paSents to enroll
in clinical trials
DESIGN SPRINT (DS)
QUESTIONS
q  Can we find matches
fast enough?
q  Will cancer clinics
change their workflow
to use a new tool
(sonware)?
Problem
SoluSon
Hypotheses
Prototype
ValidaSon
1 2 3 4 5
Design Sprint (DS) Charter 30 Minutes

BIG CHALLENGE/
CONSTRAINT/RISK
organiza`on
LONG-TERM GOAL
(VISION/STRATEGY)
in clinical trials
DESIGN SPRINT (DS)
QUESTIONS
fast enough?
to use a new tool
(sonware)?
Problem
SoluSon
Hypotheses
Prototype
ValidaSon
1 2 3 4 5
Design Sprint (DS) Charter
PAIN (-); RISKS SYSTEM:
ENTERPRISE
DELIGHT (+);
OPPORTUNITIES

WHERE
Space
WHEN
Time
RISKS & OPPORTUNITIES 10 Minutes

FlaSron Health’s Premortem: How Might We (HMW) … FAIL?
HOW MIGHT WE
(HMW) …
FAIL?
10 Minutes

WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Proﬁt
(Value)
WHEN
Time
Problem
SoluSon
Hypotheses
Prototype
ValidaSon
1 2 3 4 5
FlaSron Health’s Premortem: How Might We … FAIL?
BIG CHALLENGE/
CONSTRAINT/RISK
organiza`on
LONG-TERM GOAL
(VISION/STRATEGY)
in clinical trials
DESIGN SPRINT (DS)
QUESTIONS
fast enough?
to use a new tool
(sonware)?
Premortem Business Model
10 Minutes

WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
WHEN
Time
Customer Habit Map: Workflow
PaSent
wants …
therapy
PaSent
starts
therapy

PaSent
makes
appoint-
ment to
see
doctor
Doctor/
Coordin.
searches
for
matching
trials
Doctor
discusses
trial with
paSent
PaSent
enrolls
for
therapy
Problem
SoluSon
Hypotheses
Prototype
ValidaSon
1 2 3 4 5
BIG CHALLENGE/
CONSTRAINT/RISK
organizaòn
LONG-TERM GOAL
(VISION/STRATEGY)
in clinical trials
DESIGN SPRINT (DS)
QUESTIONS
fast enough?
to use a new tool
(sonware)?
90 Minutes

CUSTOMER Trade-off Map
SYSTEM:
PROCESS (TASK)
PAIN (-)
DELIGHT (+)

PROCESS Trade-off Map
SYSTEM: PROCESS (Customer Workflow)
PAIN (-) SYSTEM:
CUSTOMER
(MOST IMPORTANT)
DELIGHT (+)

WHERE
Space
WHEN
Time

CUSTOMER Trade-oﬀ Map
SYSTEM:
PRODUCT
PAIN (-)
DELIGHT (+)

PRODUCT Trade-oﬀ Map
SYSTEM: PRODUCT
PAIN (-) SYSTEM:
CUSTOMER
(MOST IMPORTANT)

DELIGHT (+)

WHERE
Space
WHEN
Time

HMW
Streamline discussion
with outside doctors?

HMW
Make reviewing
electronic medical
records faster?

HMW

HMW

HMW

HMW

HMW

HMW
Structure key informa-
Son for screening
paSents?

HMW

FlaSron Health’s How Might We (HMW)-Storyboard: Notes
30 Minutes

Diverge
SOLUTION
2

Understand
Problem
Diverge
SoluSon
Decide
Hypotheses
Prototype
Prototype
Validate
ValidaSon
1
2
34
5
Build
Measure
Learn
Rapidly present and review best-pracSce soluSons
of exisSng products (analogs; anSlogs) while taking
visual notes of greatly admired ideas in those
products.
Then, generate ideas to resolve previously
idenSﬁed trade-oﬀs in Event 1 or own product
while answering the HMW quesSons.
Finally, make 8 sketches of your best selected idea.


1
Problem
EVENT
Understand
* Start
with Goal
* Map
Customer
Trade-oﬀs
* Ask
Experts
* Target
Customer
Problem
10:00
11:30
11:45
14:00
1 2 3 4 5TIME
* Sketch
CompeSng
Conceptual
SoluSons
Problem SoluSon
* Generate,
Remix,
and/or
Improve
SoluSons
10:00
14:00
2
Understand Diverge
VISION/
BOLD GOALS/
CHALLENGES/
Milestones
(Sub-goals)
(PREPARATION)

WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Proﬁt
(Value)
WHEN
Time
Compe`-
tor 1
Compe`-
tor 2
Compe`-
tor 3
Product
1
Product
2
Product
3
Compe>tors’ Business Model
Problem
SoluSon
Hypotheses
Prototype
ValidaSon
1 2 3 4 5
BIG CHALLENGE/
CONSTRAINT/RISK
organiza`on
LONG-TERM GOAL
(VISION/STRATEGY)
in clinical trials
DESIGN SPRINT (DS)
QUESTIONS
fast enough?
to use a new tool
(sonware)?
120 Minutes

FlaSron Health’s Lightning Demos: Observa`on Notes (Best Prac`ces)
40 Minutes

FlaSron Health’s Lightning Demos: “Crazy 8” Sketches of Best Conceptual Solu`on
8 Minutes

FlaSron Health’s Lightning Demos: Detailed Solu`on Sketches of Best
60 Minutes

Decide
HYPOTHESES
3
Collect and organize the best generated ideas or
conceptual soluSons, which are in the form of sketches.
Select the best conceptual soluSon (sketch) aper briefly
presenSng the trade-off of each alternaSve.
Seamlessly integrate or “rumble” the best features of
alternaSves with the selected soluSon in order to
create an “ideal (strongest) soluSon” which is to be
subsequently storyboarded, prototyped, and tested by
pre-qualified users.

Understand
Problem
Diverge
SoluSon
Decide
Hypotheses
Prototype
Prototype
Validate
ValidaSon
1
2
34
5
Build
Measure
Learn


1
Problem
EVENT
Understand
* Start
with Goal
* Map
Customer
Trade-oﬀs
* Ask
Experts
* Target
Customer
Problem
10:00
11:30
11:45
14:00
1 2 3 4 5TIME
* Sketch
CompeSng
Conceptual
SoluSons
Problem SoluSon
* Generate,
Remix,
and/or
Improve
SoluSons
10:00
14:00
2
Understand Diverge
3
* Decide
on Best
SoluSon/
Strategy
* Story-
board
Details of
SoluSon
10:00
14:00
11:30
Hypotheses
* Rumble
VISION/
BOLD GOALS/
CHALLENGES/
Milestones
(Sub-goals)
(PREPARATION)

FlaSron Health’s Lightning Demos: Solu`on Sketches (Heat Map)
30 Minutes

FlaSron Health’s VALUE ENGINE MAP: SelecSon of Best Conceptual SoluSon (Sketch)
HIGH DIFFERENTIATION
Strategy
(Business Model)
BLUE OCEAN
Strategy
(Business Model)
RED OCEAN
Strategy
(Business Model)
LOW PAIN
Strategy
(Business Model)
STUCK-IN-MIDDLE
Strategy
(Business Model)
PAIN (-): Complexity
Low High
DELIGHT (+): EﬀecSveness
Low
High
1
10
10
Customer (Segment): …................................................................................................................
Tool (Product/Service): ...............................................................................................................
Pain (-): ..................................................... Delight/Pleasure (+): ...........................................
60 Minutes

FlaSron Health’s Storyboard of Customer Journey: Act 1 (Opening)
60 Minutes

FlaSron Health’s Storyboard of Customer Journey: Act 2
60 Minutes

FlaSron Health’s Storyboard of Customer Journey: Act 3
60 Minutes

Prototype
PROTOTYPE
4
Use the prepared storyboard, which is a key output
from Event 3 (Decide), to guide preparaSon of realisSc
prototype(s) or “facades.”
It’s important to note that the main purpose of the
realisSc prototypes or facades is to serve as a tool that
facilitates customer interviews and the gaining of
insights on customer behavior (habits) while trying to
answer the Design Sprint QuesSon.
Make sure you prepare an Interview Script and
rehearse for the interview of customers for Event 5.

Understand
Problem
Diverge
SoluSon
Decide
Hypotheses
Prototype
Prototype
Validate
ValidaSon
1
2
34
5
Build
Measure
Learn


1
Problem
EVENT
Understand
* Start
with Goal
* Map
Customer
Trade-oﬀs
* Ask
Experts
* Target
Customer
Problem
10:00
11:30
11:45
14:00
1 2 3 4 5TIME
* Sketch
CompeSng
Conceptual
SoluSons
Problem SoluSon
* Generate,
Remix,
and/or
Improve
SoluSons
10:00
14:00
2
Understand Diverge
3
* Decide
on Best
SoluSon/
Strategy
* Story-
board
Details of
SoluSon
10:00
14:00
11:30
Hypotheses
* Rumble
4
Understand Diverge Decide Prototype
* Build
RealisSc
Prototype
of
Product/
Scene
10:30
* Assign
Tasks to
Members
10:00
Prototype
VISION/
BOLD GOALS/
CHALLENGES/
Milestones
(Sub-goals)
(PREPARATION)

WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Proﬁt
(Value)
WHEN
Time
To Do
(Future)
Doing
(Present)
Done
(Past)
Problem
SoluSon
Hypotheses
Prototype
ValidaSon
1 2 3 4 5
BIG CHALLENGE/
CONSTRAINT/RISK
organiza`on
LONG-TERM GOAL
(VISION/STRATEGY)
in clinical trials
DESIGN SPRINT (DS)
QUESTIONS
fast enough?
to use a new tool
(sonware)?
Design Sprint (DS) Charter Team Roles 30 Minutes

Problem-HMW Sketch
ITEM PROBLEM
(Pain;
Constraint;
Trade-off)
HOW MIGHT WE
(HMW)
Idea/
QuesSon
Sketch
(Mock up)
HOW? Informaòn
required to screen
paènts is hard to
find in their
medical records
q Structure
key
informa-
Son for
screening
paSents?
HOW?

Filling in missing
informaòn
requires a lot of
`me and effort
q Streamline
discussion
with
outside
doctors?
HOW?

The number of
paènts, trials,
and requirements
is overwhelming
q Make
reviewing
electronic
medical
records
faster?
Problem
SoluSon
Hypotheses
Prototype
ValidaSon
1 2 3 4 5
BIG CHALLENGE/
CONSTRAINT/RISK
organizaòn
LONG-TERM GOAL
(VISION/STRATEGY)
in clinical trials
DESIGN SPRINT (DS)
QUESTIONS
fast enough?
to use a new tool
(sonware)?
Design Sprint (DS) Charter 30 Minutes

FlaSron Health’s Prototypes (Main/AlternaSves)
30 Minutes

FlaSron Health’s Interview Script: Act 1
30 Minutes

30 Minutes

Systematic Bold Thinking: Bold Sprint Map for Boldpreneurs and the Bold Economy

Systematic Bold Thinking: Bold Sprint Map for Boldpreneurs and the Bold Economy

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