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Lean	
  Startup	
  Lifecycle	
  
Key	
  Assump4ons	
  &	
  Milestones	
  
	
  
Every	
  Living	
  Organiza.on	
  (Business	
  Model)	
  has	
  a	
  Dynamic	
  Mix	
  of	
  Novel	
  and	
  Rou.ne	
  Problems	
  
Unpredictable	
  
Environment	
  
Predictable	
  
Environment	
  
ORGANIZATION	
  
Problem-­‐
Solu.on	
  
Fit	
  
Business	
  Model	
  
Fit/	
  
Scaling	
  
Product-­‐
Market	
  
Fit	
  
Low	
  
Uncertainty/	
  
Risk	
  
Extreme	
  
Uncertainty/	
  
Risk	
  
	
  
	
  
STARTUP	
  
(Minimum	
  
Viable	
  
Product:	
  
MVP)	
  
	
  
	
  
COMPANY	
  
(Maximum	
  
Awesome	
  
Product:	
  
MAP)	
  
Transi4on	
  
Classic	
  
Company	
  
Visionary
Company	
  
Adap4ve	
  
Startup	
  
Shaping	
  
Startup	
  
Novel	
  Problems	
  
Con.nuous	
  
Innova;on	
  
Culture/Habit	
  
Rou7ne	
  Problems	
  
Con.nuous	
  
Improvement	
  
Culture/Habit	
  
World-­‐class	
  Coaching	
  on	
  Lean	
  Startup	
  &	
  Customer	
  Growth	
  Hacking	
  for	
  Less	
  Than	
  $10/Month:	
  hMp://businessmodels.ning.com	
  	
  	
  
Business	
  Strategy	
  Coach.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hMp://businessmodels.ning.com	
  &	
  hMp://twiMer.com/RodKuhnKing	
  
STARTUP	
  (“Experimenta4on”)	
  
Mindset	
  
COMPANY	
  (“Planning”)	
  
Mindset	
  
Lean	
  Startup	
  Lifecycle	
  
Key	
  Assump4ons	
  &	
  Milestones	
  
	
  
Every	
  Living	
  Organiza.on	
  (Business	
  Model)	
  has	
  a	
  Dynamic	
  Mix	
  of	
  Novel	
  and	
  Rou.ne	
  Problems	
  
Unpredictable	
  
Environment	
  
Predictable	
  
Environment	
  
ORGANIZATION	
  
Problem-­‐
Solu.on	
  
Fit	
  
Business	
  Model	
  
Fit/	
  
Scaling	
  
Product-­‐
Market	
  
Fit	
  
Low	
  
Uncertainty/	
  
Risk	
  
Extreme	
  
Uncertainty/	
  
Risk	
  
	
  
	
  
STARTUP	
  
(Minimum	
  
Viable	
  
Product:	
  
MVP)	
  
	
  
	
  
COMPANY	
  
(Maximum	
  
Awesome	
  
Product:	
  
MAP)	
  
Transi4on	
  
Classic	
  
Company	
  
Visionary
Company	
  
Adap4ve	
  
Startup	
  
Shaping	
  
Startup	
  
Novel	
  Problems	
  
Con.nuous	
  
Innova;on	
  
Culture/Habit	
  
Rou7ne	
  Problems	
  
Con.nuous	
  
Improvement	
  
Culture/Habit	
  
World-­‐class	
  Coaching	
  on	
  Lean	
  Startup	
  &	
  Customer	
  Growth	
  Hacking	
  for	
  Less	
  Than	
  $10/Month:	
  hMp://businessmodels.ning.com	
  	
  	
  
Business	
  Strategy	
  Coach.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hMp://businessmodels.ning.com	
  &	
  hMp://twiMer.com/RodKuhnKing	
  
Lean	
  Startup	
  Lifecycle	
  
Key	
  Assump4ons	
  &	
  Milestones	
  
	
  
Every	
  Living	
  Organiza.on	
  (Business	
  Model)	
  has	
  a	
  Dynamic	
  Mix	
  of	
  Novel	
  and	
  Rou.ne	
  Problems	
  
Unpredictable	
  
Environment	
  
Predictable	
  
Environment	
  
ORGANIZATION	
  
Problem-­‐
Solu.on	
  
Fit	
  
Business	
  Model	
  
Fit/	
  
Scaling	
  
Product-­‐
Market	
  
Fit	
  
Problem	
  Solving	
  
Tools	
  
Low	
  
Uncertainty/	
  
Risk	
  
Extreme	
  
Uncertainty/	
  
Risk	
  
	
  
	
  
STARTUP	
  
(Minimum	
  
Viable	
  
Product:	
  
MVP)	
  
	
  
	
  
COMPANY	
  
(Maximum	
  
Awesome	
  
Product:	
  
MAP)	
  
Transi4on	
  
Classic	
  
Company	
  
Visionary
Company	
  
Adap4ve	
  
Startup	
  
Shaping	
  
Startup	
  
World-­‐class	
  Coaching	
  on	
  Lean	
  Startup	
  &	
  Customer	
  Growth	
  Hacking	
  for	
  Less	
  Than	
  $10/Month:	
  hMp://businessmodels.ning.com	
  	
  	
  
Business	
  Strategy	
  Coach.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hMp://businessmodels.ning.com	
  &	
  hMp://twiMer.com/RodKuhnKing	
  
Novel	
  Problems	
  
Con.nuous	
  
Innova;on	
  
Culture/Habit	
  
Rou7ne	
  Problems	
  
Con.nuous	
  
Improvement	
  
Culture/Habit	
  
Lean	
  Startup	
  Lifecycle	
  
Key	
  Assump4ons	
  &	
  Milestones	
  
	
  
Every	
  Living	
  Organiza.on	
  (Business	
  Model)	
  has	
  a	
  Dynamic	
  Mix	
  of	
  Novel	
  and	
  Rou.ne	
  Problems	
  
Unpredictable	
  
Environment	
  
Predictable	
  
Environment	
  
ORGANIZATION	
  
Problem-­‐
Solu.on	
  
Fit	
  
Business	
  Model	
  
Fit/	
  
Scaling	
  
Product-­‐
Market	
  
Fit	
  
Low	
  
Uncertainty/	
  
Risk	
  
Extreme	
  
Uncertainty/	
  
Risk	
  
	
  
	
  
STARTUP	
  
(Minimum	
  
Viable	
  
Product:	
  
MVP)	
  
	
  
	
  
COMPANY	
  
(Maximum	
  
Awesome	
  
Product:	
  
MAP)	
  
Transi4on	
  
Classic	
  
Company	
  
Visionary
Company	
  
Adap4ve	
  
Startup	
  
Shaping	
  
Startup	
  
World-­‐class	
  Coaching	
  on	
  Lean	
  Startup	
  &	
  Customer	
  Growth	
  Hacking	
  for	
  Less	
  Than	
  $10/Month:	
  hMp://businessmodels.ning.com	
  	
  	
  
Business	
  Strategy	
  Coach.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hMp://businessmodels.ning.com	
  &	
  hMp://twiMer.com/RodKuhnKing	
  
O.T.H.E.R.	
  Loop	
  
Novel	
  Problems	
  
Con.nuous	
  
Innova;on	
  
Culture/Habit	
  
Rou7ne	
  Problems	
  
Con.nuous	
  
Improvement	
  
Culture/Habit	
  
Lean	
  Startup	
  Lifecycle	
  
Key	
  Assump4ons	
  &	
  Milestones	
  
	
  
Every	
  Living	
  Organiza.on	
  (Business	
  Model)	
  has	
  a	
  Dynamic	
  Mix	
  of	
  Novel	
  and	
  Rou.ne	
  Problems	
  
Hypothesize	
  &	
  Experiment	
  
(Lean	
  Startup/Effectua.on	
  Project)	
  
Unpredictable	
  
Environment	
  
Predictable	
  
Environment	
  
O.T.H.E.R.	
  Loop	
  
ORGANIZATION	
  
Low	
  
Uncertainty/	
  
Risk	
  
Extreme	
  
Uncertainty/	
  
Risk	
  
Problem-­‐
Solu.on	
  
Fit	
  
Business	
  Model	
  
Fit/	
  
Scaling	
  
Product-­‐
Market	
  
Fit	
  	
  
	
  
STARTUP	
  
(Minimum	
  
Viable	
  
Product:	
  
MVP)	
  
	
  
	
  
COMPANY	
  
(Maximum	
  
Awesome	
  
Product:	
  
MAP)	
  
Transi4on	
  
World-­‐class	
  Coaching	
  on	
  Lean	
  Startup	
  &	
  Customer	
  Growth	
  Hacking	
  for	
  Less	
  Than	
  $10/Month:	
  hMp://businessmodels.ning.com	
  	
  	
  
Business	
  Strategy	
  Coach.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hMp://businessmodels.ning.com	
  &	
  hMp://twiMer.com/RodKuhnKing	
  
Classic	
  
Company	
  
Visionary
Company	
  
Adap4ve	
  
Startup	
  
Shaping	
  
Startup	
  
Novel	
  Problems	
  
Con.nuous	
  
Innova;on	
  
Culture/Habit	
  
Rou7ne	
  Problems	
  
Con.nuous	
  
Improvement	
  
Culture/Habit	
  
Lean	
  Startup	
  Lifecycle	
  
Key	
  Assump4ons	
  &	
  Milestones	
  
	
  
Every	
  Living	
  Organiza.on	
  (Business	
  Model)	
  has	
  a	
  Dynamic	
  Mix	
  of	
  Novel	
  and	
  Rou.ne	
  Problems	
  
Hypothesize	
  &	
  Experiment	
  
(Lean	
  Startup/Effectua.on	
  Project)	
  
Plan	
  &	
  Execute	
  
(Six	
  Sigma/Planning	
  Project)	
  
Unpredictable	
  
Environment	
  
Predictable	
  
Environment	
  
O.T.H.E.R.	
  Loop	
  
ORGANIZATION	
  
Low	
  
Uncertainty/	
  
Risk	
  
Extreme	
  
Uncertainty/	
  
Risk	
  
Problem-­‐
Solu.on	
  
Fit	
  
Business	
  Model	
  
Fit/	
  
Scaling	
  
Product-­‐
Market	
  
Fit	
  	
  
	
  
STARTUP	
  
(Minimum	
  
Viable	
  
Product:	
  
MVP)	
  
	
  
	
  
COMPANY	
  
(Maximum	
  
Awesome	
  
Product:	
  
MAP)	
  
Transi4on	
  
World-­‐class	
  Coaching	
  on	
  Lean	
  Startup	
  &	
  Customer	
  Growth	
  Hacking	
  for	
  Less	
  Than	
  $10/Month:	
  hMp://businessmodels.ning.com	
  	
  	
  
Business	
  Strategy	
  Coach.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hMp://businessmodels.ning.com	
  &	
  hMp://twiMer.com/RodKuhnKing	
  
Classic	
  
Company	
  
Visionary
Company	
  
Adap4ve	
  
Startup	
  
Shaping	
  
Startup	
  
Novel	
  Problems	
  
Con.nuous	
  
Innova;on	
  
Culture/Habit	
  
Rou7ne	
  Problems	
  
Con.nuous	
  
Improvement	
  
Culture/Habit	
  
Lean	
  Startup	
  Lifecycle	
  
Business	
  Model	
  Lifecycle	
  
	
  
Every	
  Living	
  Organiza.on	
  (Business	
  Model)	
  has	
  a	
  Dynamic	
  Mix	
  of	
  Novel	
  and	
  Rou.ne	
  Problems	
  
Unpredictable	
  
Environment	
  
Predictable	
  
Environment	
  
O.T.H.E.R.	
  Loop	
  
ORGANIZATION	
  
Low	
  
Uncertainty/	
  
Risk	
  
Extreme	
  
Uncertainty/	
  
Risk	
  
Problem-­‐
Solu.on	
  
Fit	
  
Business	
  Model	
  
Fit/	
  
Scaling	
  
Product-­‐
Market	
  
Fit	
  	
  
	
  
STARTUP	
  
(Minimum	
  
Viable	
  
Product:	
  
MVP)	
  
	
  
	
  
COMPANY	
  
(Maximum	
  
Awesome	
  
Product:	
  
MAP)	
  
Transi4on	
  
Complex	
  
Business	
  Model	
  
	
  
Chao4c	
  
Business	
  Model	
  
Stable	
  
Business	
  Model	
  
Simple	
  
Business	
  Model	
  
Hypothesize	
  &	
  Experiment	
  
(Lean	
  Startup/Effectua.on	
  Project)	
  
Plan	
  &	
  Execute	
  
(Six	
  Sigma/Planning	
  Project)	
  
World-­‐class	
  Coaching	
  on	
  Lean	
  Startup	
  &	
  Customer	
  Growth	
  Hacking	
  for	
  Less	
  Than	
  $10/Month:	
  hMp://businessmodels.ning.com	
  	
  	
  
Business	
  Strategy	
  Coach.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hMp://businessmodels.ning.com	
  &	
  hMp://twiMer.com/RodKuhnKing	
  
Novel	
  Problems	
  
Con.nuous	
  
Innova;on	
  
Culture/Habit	
  
Rou7ne	
  Problems	
  
Con.nuous	
  
Improvement	
  
Culture/Habit	
  
Business	
  Model	
  Lifecycle	
  
Business	
  Model	
  Lifecycle	
  
Business	
  Model	
  Lifecycle	
  
	
  
Every	
  Living	
  Organiza.on	
  (Business	
  Model)	
  has	
  a	
  Dynamic	
  Mix	
  of	
  Novel	
  and	
  Rou.ne	
  Problems	
  
EMERGENT	
  	
  
BUSINESS	
  MODEL:	
  
Unknown/Unvalidated	
  
PROBLEMS,	
  CAUSES,	
  	
  	
  
SOLUTIONS,	
  AND	
  IMPACTS	
  
DELIBERATE	
  
BUSINESS	
  MODEL:	
  
Known/Validated	
  	
  	
  	
  	
  
PROBLEMS,	
  CAUSES,	
  
SOLUTIONS,	
  AND	
  IMPACTS	
  
Unpredictable	
  
Environment	
  
Predictable	
  
Environment	
  
O.T.H.E.R.	
  Loop	
  
ORGANIZATION	
  
Low	
  
Uncertainty/	
  
Risk	
  
Extreme	
  
Uncertainty/	
  
Risk	
  
Transi4on	
  
Complex	
  
Business	
  Model	
  
	
  
Chao4c	
  
Business	
  Model	
  
Stable	
  
Business	
  Model	
  
Simple	
  
Business	
  Model	
  
Hypothesize	
  &	
  Experiment	
  
(Lean	
  Startup/Effectua.on	
  Project)	
  
Plan	
  &	
  Execute	
  
(Six	
  Sigma/Planning	
  Project)	
  
World-­‐class	
  Coaching	
  on	
  Lean	
  Startup	
  &	
  Customer	
  Growth	
  Hacking	
  for	
  Less	
  Than	
  $10/Month:	
  hMp://businessmodels.ning.com	
  	
  	
  
Business	
  Strategy	
  Coach.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hMp://businessmodels.ning.com	
  &	
  hMp://twiMer.com/RodKuhnKing	
  
Novel	
  Problems	
  
Con.nuous	
  
Innova;on	
  
Culture/Habit	
  
Rou7ne	
  Problems	
  
Con.nuous	
  
Improvement	
  
Culture/Habit	
  
Business	
  Model	
  Lifecycle	
  
Business	
  Model	
  Lifecycle	
  
	
  
Every	
  Living	
  Organiza.on	
  (Business	
  Model)	
  has	
  a	
  Dynamic	
  Mix	
  of	
  Novel	
  and	
  Rou.ne	
  Problems	
  
EMERGENT	
  	
  
BUSINESS	
  MODEL:	
  
Unknown/Unvalidated	
  
PROBLEMS,	
  CAUSES,	
  	
  	
  
SOLUTIONS,	
  AND	
  IMPACTS	
  
DELIBERATE	
  
BUSINESS	
  MODEL:	
  
Known/Validated	
  	
  	
  	
  	
  
PROBLEMS,	
  CAUSES,	
  
SOLUTIONS,	
  AND	
  IMPACTS	
  
Unpredictable	
  
Environment	
  
Predictable	
  
Environment	
  
O.T.H.E.R.	
  Loop	
  
ORGANIZATION	
  
Low	
  
Uncertainty/	
  
Risk	
  
Extreme	
  
Uncertainty/	
  
Risk	
  
Problem-­‐
Solu.on	
  
Fit	
  
Business	
  Model	
  
Fit/	
  
Scaling	
  
Product-­‐
Market	
  
Fit	
  
Transi4on	
  
Complex	
  
Business	
  Model	
  
	
  
Chao4c	
  
Business	
  Model	
  
Stable	
  
Business	
  Model	
  
Simple	
  
Business	
  Model	
  
Hypothesize	
  &	
  Experiment	
  
(Lean	
  Startup/Effectua.on	
  Project)	
  
Plan	
  &	
  Execute	
  
(Six	
  Sigma/Planning	
  Project)	
  
World-­‐class	
  Coaching	
  on	
  Lean	
  Startup	
  &	
  Customer	
  Growth	
  Hacking	
  for	
  Less	
  Than	
  $10/Month:	
  hMp://businessmodels.ning.com	
  	
  	
  
Business	
  Strategy	
  Coach.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hMp://businessmodels.ning.com	
  &	
  hMp://twiMer.com/RodKuhnKing	
  
Novel	
  Problems	
  
Con.nuous	
  
Innova;on	
  
Culture/Habit	
  
Rou7ne	
  Problems	
  
Con.nuous	
  
Improvement	
  
Culture/Habit	
  
Living	
  System	
  Lifecycle	
  
Roller	
  Coaster	
  Model	
  
Living	
  System	
  Lifecycle	
  
	
  
Every	
  Living	
  Organiza.on	
  (Business	
  Model)	
  has	
  a	
  Dynamic	
  Mix	
  of	
  Novel	
  and	
  Rou.ne	
  Problems	
  
Unpredictable	
  
Environment	
  
Predictable	
  
Environment	
  
O.T.H.E.R.	
  Loop	
  
ORGANIZATION	
  
Low	
  
Uncertainty/	
  
Risk	
  
Extreme	
  
Uncertainty/	
  
Risk	
  
EMERGENT	
  	
  
SYSTEM:	
  
Unknown/Unvalidated	
  
PROBLEMS,	
  CAUSES,	
  	
  	
  
SOLUTIONS,	
  AND	
  IMPACTS	
  
DELIBERATE	
  	
  	
  	
  
SYSTEM:	
  
Known/Validated	
  	
  	
  	
  	
  
PROBLEMS,	
  CAUSES,	
  
SOLUTIONS,	
  AND	
  IMPACTS	
  
Transi4on	
  
Complex	
  
System	
  
Chao4c	
  
System	
  
Stable	
  
System	
  
Simple	
  
System	
  
Hypothesize	
  &	
  Experiment	
  
(Lean	
  Startup/Effectua.on	
  Project)	
  
Plan	
  &	
  Execute	
  
(Six	
  Sigma/Planning	
  Project)	
  
World-­‐class	
  Coaching	
  on	
  Lean	
  Startup	
  &	
  Customer	
  Growth	
  Hacking	
  for	
  Less	
  Than	
  $10/Month:	
  hMp://businessmodels.ning.com	
  	
  	
  
Business	
  Strategy	
  Coach.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hMp://businessmodels.ning.com	
  &	
  hMp://twiMer.com/RodKuhnKing	
  
Novel	
  Problems	
  
Con.nuous	
  
Innova;on	
  
Culture/Habit	
  
Rou7ne	
  Problems	
  
Con.nuous	
  
Improvement	
  
Culture/Habit	
  
Roller	
  Coaster	
  Model	
  
Living	
  System	
  Lifecycle	
  
	
  
Every	
  Living	
  Organiza.on	
  (Business	
  Model)	
  has	
  a	
  Dynamic	
  Mix	
  of	
  Novel	
  and	
  Rou.ne	
  Problems	
  
Unpredictable	
  
Environment	
  
Predictable	
  
Environment	
  
O.T.H.E.R.	
  Loop	
  
Problem-­‐
Solu.on	
  
Fit	
  
Business	
  Model	
  
Fit/	
  
Scaling	
  
Product-­‐
Market	
  
Fit	
  
Low	
  
Uncertainty/	
  
Risk	
  
Extreme	
  
Uncertainty/	
  
Risk	
  
ORGANIZATION	
  
EMERGENT	
  	
  
SYSTEM:	
  
Unknown/Unvalidated	
  
PROBLEMS,	
  CAUSES,	
  	
  	
  
SOLUTIONS,	
  AND	
  IMPACTS	
  
DELIBERATE	
  	
  	
  	
  
SYSTEM:	
  
Known/Validated	
  	
  	
  	
  	
  
PROBLEMS,	
  CAUSES,	
  
SOLUTIONS,	
  AND	
  IMPACTS	
  
Complex	
  
System	
  
Chao4c	
  
System	
  
Stable	
  
System	
  
Simple	
  
System	
  
Transi4on	
  
Hypothesize	
  &	
  Experiment	
  
(Lean	
  Startup/Effectua.on	
  Project)	
  
Plan	
  &	
  Execute	
  
(Six	
  Sigma/Planning	
  Project)	
  
World-­‐class	
  Coaching	
  on	
  Lean	
  Startup	
  &	
  Customer	
  Growth	
  Hacking	
  for	
  Less	
  Than	
  $10/Month:	
  hMp://businessmodels.ning.com	
  	
  	
  
Business	
  Strategy	
  Coach.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hMp://businessmodels.ning.com	
  &	
  hMp://twiMer.com/RodKuhnKing	
  
Novel	
  Problems	
  
Con.nuous	
  
Innova;on	
  
Culture/Habit	
  
Rou7ne	
  Problems	
  
Con.nuous	
  
Improvement	
  
Culture/Habit	
  
Roller	
  Coaster	
  Model	
  
Living	
  System	
  Lifecycle	
  
	
  
Every	
  Living	
  Organiza.on	
  (Business	
  Model)	
  has	
  a	
  Dynamic	
  Mix	
  of	
  Novel	
  and	
  Rou.ne	
  Problems	
  
Unpredictable	
  
Environment	
  
Predictable	
  
Environment	
  
O.T.H.E.R.	
  Loop	
  
Problem-­‐
Solu.on	
  
Fit	
  
Business	
  Model	
  
Fit/	
  
Scaling	
  
Product-­‐
Market	
  
Fit	
  
Low	
  
Uncertainty/	
  
Risk	
  
Extreme	
  
Uncertainty/	
  
Risk	
  
ORGANIZATION	
  
EMERGENT	
  	
  
SYSTEM:	
  
Unknown/Unvalidated	
  
PROBLEMS,	
  CAUSES,	
  	
  	
  
SOLUTIONS,	
  AND	
  IMPACTS	
  
DELIBERATE	
  	
  	
  	
  
SYSTEM:	
  
Known/Validated	
  	
  	
  	
  	
  
PROBLEMS,	
  CAUSES,	
  
SOLUTIONS,	
  AND	
  IMPACTS	
  
Complex	
  
System	
  
Chao4c	
  
System	
  
Stable	
  
System	
  
Simple	
  
System	
  
Transi4on	
  
Hypothesize	
  &	
  Experiment	
  
(Lean	
  Startup/Effectua.on	
  Project)	
  
Plan	
  &	
  Execute	
  
(Six	
  Sigma/Planning	
  Project)	
  
World-­‐class	
  Coaching	
  on	
  Lean	
  Startup	
  &	
  Customer	
  Growth	
  Hacking	
  for	
  Less	
  Than	
  $10/Month:	
  hMp://businessmodels.ning.com	
  	
  	
  
Business	
  Strategy	
  Coach.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hMp://businessmodels.ning.com	
  &	
  hMp://twiMer.com/RodKuhnKing	
  
Novel	
  Problems	
  
Con.nuous	
  
Innova;on	
  
Culture/Habit	
  
Rou7ne	
  Problems	
  
Con.nuous	
  
Improvement	
  
Culture/Habit	
  
Business	
  Strategy	
  Lifecycle	
  
(H:	
  Hypothesize	
  =	
  Strategize	
  =>	
  Strategy)	
  
Business	
  Strategy	
  Lifecycle	
  
Environment-­‐Strategy-­‐Product	
  (ESP)	
  Fitness,	
  	
  Archetypal	
  Strategies,	
  and	
  Implementa4on	
  
	
  
Choose	
  the	
  Right	
  Environment	
  (Geography;	
  Market;	
  Industry).	
  Use	
  the	
  Right	
  Strategy.	
  	
  Launch	
  the	
  Right	
  Project.	
  
World-­‐class	
  Coaching	
  on	
  Lean	
  Startup	
  &	
  Customer	
  Growth	
  Hacking	
  for	
  Less	
  Than	
  $10/Month:	
  hMp://businessmodels.ning.com	
  	
  	
  
Business	
  Strategy	
  Coach.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hMp://businessmodels.ning.com	
  &	
  hMp://twiMer.com/RodKuhnKing	
  
Unpredictable	
  
Environment	
  
Predictable	
  
Environment	
  
ORGANIZATION	
  
Low	
  
Uncertainty/	
  
Risk	
  
Extreme	
  
Uncertainty/	
  
Risk	
  
Shaping	
  
Strategy	
  
Adap4ve	
  
Strategy	
  
Visionary	
  
Strategy	
  
Classic	
  
Strategy	
  
	
  
	
  
STARTUP	
  
(Minimum	
  
Viable	
  
Product:	
  
MVP)	
  
	
  
	
  
COMPANY	
  
(Maximum	
  
Awesome	
  
Product:	
  
MAP)	
  
Renewal
Strategy	
  
O.T.H.E.R.	
  Loop	
  
Hypothesize	
  &	
  Experiment	
  
(Lean	
  Startup/Effectua.on	
  Project)	
  
Plan	
  &	
  Execute	
  
(Six	
  Sigma/Planning	
  Project)	
  
Novel	
  Problems	
  
Con.nuous	
  
Innova;on	
  
Culture/Habit	
  
Rou7ne	
  Problems	
  
Con.nuous	
  
Improvement	
  
Culture/Habit	
  
Business	
  Strategy	
  Lifecycle	
  
Environment-­‐Strategy-­‐Product	
  (ESP)	
  Fitness,	
  	
  Archetypal	
  Strategies,	
  and	
  Implementa4on	
  
	
  
Choose	
  the	
  Right	
  Environment	
  (Geography;	
  Market;	
  Industry).	
  Use	
  the	
  Right	
  Strategy.	
  	
  Launch	
  the	
  Right	
  Project.	
  
World-­‐class	
  Coaching	
  on	
  Lean	
  Startup	
  &	
  Customer	
  Growth	
  Hacking	
  for	
  Less	
  Than	
  $10/Month:	
  hMp://businessmodels.ning.com	
  	
  	
  
Business	
  Strategy	
  Coach.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hMp://businessmodels.ning.com	
  &	
  hMp://twiMer.com/RodKuhnKing	
  
Unpredictable	
  
Environment	
  
Predictable	
  
Environment	
  
ORGANIZATION	
  
Low	
  
Uncertainty/	
  
Risk	
  
Extreme	
  
Uncertainty/	
  
Risk	
  
Problem-­‐
Solu.on	
  
Fit	
  
Business	
  Model	
  
Fit/	
  
Scaling	
  
Product-­‐
Market	
  
Fit	
  
Shaping	
  
Strategy	
  
Adap4ve	
  
Strategy	
  
Visionary	
  
Strategy	
  
Classic	
  
Strategy	
  
	
  
	
  
STARTUP	
  
(Minimum	
  
Viable	
  
Product:	
  
MVP)	
  
	
  
	
  
COMPANY	
  
(Maximum	
  
Awesome	
  
Product:	
  
MAP)	
  
Renewal
Strategy	
  
O.T.H.E.R.	
  Loop	
  
Hypothesize	
  &	
  Experiment	
  
(Lean	
  Startup/Effectua.on	
  Project)	
  
Plan	
  &	
  Execute	
  
(Six	
  Sigma/Planning	
  Project)	
  
Novel	
  Problems	
  
Con.nuous	
  
Innova;on	
  
Culture/Habit	
  
Rou7ne	
  Problems	
  
Con.nuous	
  
Improvement	
  
Culture/Habit	
  
O.T.H.E.R.	
  Loop	
  
O.T.H.E.R.	
  Loop	
  
Universal	
  Problem	
  Solving	
  
	
  
Con;nuously	
  Discover	
  and	
  Solve	
  Novel	
  and	
  Rou;ne	
  Problems	
  Everywhere	
  
O:	
  
Observe	
  
	
  
	
  
T:	
  
Think	
  
	
  
	
  
H:	
  
Hypothesize	
  
	
  
	
  
	
  
E:	
  
Experiment	
  
	
  
	
  
	
  
R:	
  
Reflect	
  
	
  
	
  
O.T.H.E.R.	
  
Loop	
  
World-­‐class	
  Coaching	
  on	
  Lean	
  Startup	
  &	
  Customer	
  Growth	
  Hacking	
  for	
  Less	
  Than	
  $10/Month:	
  hMp://businessmodels.ning.com	
  	
  	
  
Business	
  Strategy	
  Coach.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hMp://businessmodels.ning.com	
  &	
  hMp://twiMer.com/RodKuhnKing	
  
O.T.H.E.R.	
  Loop	
  
Universal	
  Problem	
  Solving	
  
	
  
Con;nuously	
  Discover	
  and	
  Solve	
  Novel	
  and	
  Rou;ne	
  Problems	
  Everywhere	
  
O:	
  
Observe	
  
(Problem:	
  
Products;	
  
Channels;	
  
Customers)	
  
T:	
  
Think	
  
(Causes;	
  
Drivers)	
  
H:	
  
Hypothesize	
  
(Solu7ons:	
  
Vision/
Strategy/
Ac.on	
  Plan)	
  
E:	
  
Experiment	
  
(Product;	
  
Business	
  
Model;	
  
Metrics)	
  
R:	
  
Reflect	
  
(Validated	
  
Learning)	
  
O.T.H.E.R.	
  
Loop	
  
World-­‐class	
  Coaching	
  on	
  Lean	
  Startup	
  &	
  Customer	
  Growth	
  Hacking	
  for	
  Less	
  Than	
  $10/Month:	
  hMp://businessmodels.ning.com	
  	
  	
  
Business	
  Strategy	
  Coach.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hMp://businessmodels.ning.com	
  &	
  hMp://twiMer.com/RodKuhnKing	
  
O.T.H.E.R.	
  Loop	
  for	
  Six	
  Sigma	
  Projects	
  
“Rou7ne”	
  Problem	
  Solving	
  
	
  
Con;nuously	
  Discover	
  and	
  Solve	
  Novel	
  and	
  Rou;ne	
  Problems	
  Everywhere	
  
O:	
  
Observe	
  
(Problem:	
  
Products;	
  
Channels;	
  
Customers)	
  
T:	
  
Think	
  
(Causes;	
  
Drivers)	
  
H:	
  
Hypothesize	
  
(Solu7ons:	
  
Vision/
Strategy/
Ac.on	
  Plan)	
  
E:	
  
Experiment	
  
(Product;	
  
Business	
  
Model;	
  
Metrics)	
  
R:	
  
Reflect	
  
(Validated	
  
Learning)	
  
O.T.H.E.R.	
  
Loop	
  
q  Control	
  
q  Define	
  
q  Measure	
  
q  Analyze	
  
q  Improve	
  
World-­‐class	
  Coaching	
  on	
  Lean	
  Startup	
  &	
  Customer	
  Growth	
  Hacking	
  for	
  Less	
  Than	
  $10/Month:	
  hMp://businessmodels.ning.com	
  	
  	
  
Business	
  Strategy	
  Coach.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hMp://businessmodels.ning.com	
  &	
  hMp://twiMer.com/RodKuhnKing	
  
O.T.H.E.R.	
  Loop	
  for	
  Lean	
  Startup	
  Projects	
  
“Novel”	
  Problem	
  Solving	
  
	
  
Con;nuously	
  Discover	
  and	
  Solve	
  Novel	
  and	
  Rou;ne	
  Problems	
  Everywhere	
  
O:	
  
Observe	
  
(Problem:	
  
Products;	
  
Channels;	
  
Customers)	
  
T:	
  
Think	
  
(Causes;	
  
Drivers)	
  
H:	
  
Hypothesize	
  
(Solu7ons:	
  
Vision/
Strategy/
Ac.on	
  Plan)	
  
E:	
  
Experiment	
  
(Product;	
  
Business	
  
Model;	
  
Metrics)	
  
R:	
  
Reflect	
  
(Validated	
  
Learning)	
  
O.T.H.E.R.	
  
Loop	
  
q  Build	
  (MVP:	
  Lo/Hi)	
  
q  Measure	
  (Metrics)	
  
q  Learn	
  (Milestones)	
  
q  Persevere	
  
q  Pivot	
  
q  Adap.ve	
  Org.	
  
q  Get	
  Out	
  Of	
  Building	
  
q  Analogs	
  &	
  An.logs	
  
q  Customer	
  Archetype	
  (Job	
  To	
  Get	
  Done)	
  
q  Product-­‐Market	
  Fit	
  
q  5	
  Whys	
  
q  3	
  Engines	
  of	
  Growth	
  
q  Growth	
  (Channel)	
  Hypothesis	
  
q  Value	
  (Product)	
  Hypothesis	
  
q  Kanban	
  Diagram	
  
World-­‐class	
  Coaching	
  on	
  Lean	
  Startup	
  &	
  Customer	
  Growth	
  Hacking	
  for	
  Less	
  Than	
  $10/Month:	
  hMp://businessmodels.ning.com	
  	
  	
  
Business	
  Strategy	
  Coach.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hMp://businessmodels.ning.com	
  &	
  hMp://twiMer.com/RodKuhnKing	
  
O.T.H.E.R.	
  Loop	
  for	
  Crea7ve	
  Problem	
  Solvers	
  
“Novel”	
  Problem	
  Solving	
  
	
  
Con;nuously	
  Discover	
  and	
  Solve	
  Novel	
  and	
  Rou;ne	
  Problems	
  Everywhere	
  
World-­‐class	
  Coaching	
  on	
  Lean	
  Startup	
  &	
  Customer	
  Growth	
  Hacking	
  for	
  Less	
  Than	
  $10/Month:	
  hMp://businessmodels.ning.com	
  	
  	
  
Lean	
  Startup	
  Coach.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hMp://businessmodels.ning.com	
  &	
  hMp://twiMer.com/RodKuhnKing	
  
O:	
  
Observe	
  
(Problem:	
  
Products;	
  
Channels;	
  
Customers)	
  
T:	
  
Think	
  
(Causes;	
  
Drivers)	
  
H:	
  
Hypothesize	
  
(Solu7ons:	
  
Vision/
Strategy/
Ac.on	
  Plan)	
  
E:	
  
Experiment	
  
(Product;	
  
Business	
  
Model;	
  
Metrics)	
  
R:	
  
Reflect	
  
(Validated	
  
Learning)	
  
O.T.H.E.R.	
  
Loop	
  
q  Implementa.on	
  Space	
  
q  Environment	
  
q  Problem	
  Space	
  
q  Method	
  Space	
  
q  Solu.on	
  Space	
  
O.T.H.E.R.	
  Loop	
  for	
  Crea7ve	
  Problem	
  Solvers	
  
“Novel”	
  Problem	
  Solving	
  
	
  
Con;nuously	
  Discover	
  and	
  Solve	
  Novel	
  and	
  Rou;ne	
  Problems	
  Everywhere	
  
World-­‐class	
  Coaching	
  on	
  Lean	
  Startup	
  &	
  Customer	
  Growth	
  Hacking	
  for	
  Less	
  Than	
  $10/Month:	
  hMp://businessmodels.ning.com	
  	
  	
  
Lean	
  Startup	
  Coach.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hMp://businessmodels.ning.com	
  &	
  hMp://twiMer.com/RodKuhnKing	
  
O:	
  
Observe	
  
(Problem:	
  
Products;	
  
Channels;	
  
Customers)	
  
T:	
  
Think	
  
(Causes;	
  
Drivers)	
  
H:	
  
Hypothesize	
  
(Solu7ons:	
  
Vision/
Strategy/
Ac.on	
  Plan)	
  
E:	
  
Experiment	
  
(Product;	
  
Business	
  
Model;	
  
Metrics)	
  
R:	
  
Reflect	
  
(Validated	
  
Learning)	
  
O.T.H.E.R.	
  
Loop	
  
q  Implementa.on	
  Space	
  
q  Environment	
  
q  Problem	
  Space	
  
q  Method	
  Space	
  
q  Solu.on	
  Space	
  
-­‐  Crea7ve	
  Problem	
  Finding	
  
-­‐  Prepara7on	
  &	
  Immersion	
  
-­‐  Reengineering/	
  
Explora7on/	
  	
  	
  	
  	
  	
  	
  	
  
Incuba7on	
  
-­‐  (Unexpected)	
  Synthesis/	
  
Illumina7on	
  
-­‐  Idea	
  Genera7on/Decision	
  
-­‐  Execu7on	
  &	
  Tes7ng	
  
-­‐  Evalua7on	
  &	
  Verifica7on	
  
-­‐  Presenta7on	
  
-­‐  Metacogni7on;	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
Meta-­‐conversa7on	
  
O.T.H.E.R.	
  Loop	
  for	
  the	
  Business	
  Strategy	
  Lifecycle	
  Crea7ve	
  and	
  Rou7ne	
  Problem	
  Solving	
  for	
  Startups	
  and	
  Established	
  Organiza7ons	
  
	
  
Choose	
  the	
  Right	
  Environment	
  (Geography;	
  Market;	
  Industry).	
  Use	
  the	
  Right	
  Strategy.	
  	
  Launch	
  the	
  Right	
  Project.	
  
O:	
  
Observe	
  
(Problem:	
  
Products;	
  
Channels;	
  
Customers)	
  
T:	
  
Think	
  
(Causes;	
  
Drivers)	
  
H:	
  
Hypothesize	
  
(Solu7ons:	
  
Vision/
Strategy/
Ac.on	
  Plan)	
  
E:	
  
Experiment	
  
(Product;	
  
Business	
  
Model;	
  
Metrics)	
  
R:	
  
Reflect	
  
(Validated	
  
Learning)	
  
O.T.H.E.R.	
  
Loop	
  
q  Implementa.on	
  Space	
  
q  Environment	
  
q  Problem	
  Space	
  
q  Method	
  Space	
  
q  Solu.on	
  Space	
  
Signals/Trends/PaMerns/Anomalies/Trade-­‐offs	
  
q Global	
  Environment	
  (P.E.S.T.L.I.E.D.;	
  SWOT	
  Analysis)	
  
q Industry/Market	
  (Supply	
  Chain;	
  5	
  Forces)	
  
q Business	
  Model	
  (Value	
  Chain;	
  Trade-­‐off	
  Map)	
  
Business	
  Thinking/Tools	
  
q Deduc7ve	
  Reasoning	
  
q Induc7ve	
  Reasoning	
  
q Abduc7ve	
  Reasoning	
  
q Integra7ve	
  Thinking	
  
5	
  Archetypal	
  Strategies	
  
q Adap7ve	
  Strategy	
  
q Shaping	
  Strategy	
  
q Visionary	
  Strategy	
  
q Classic	
  Strategy	
  
q Renewal	
  Strategy	
  
-­‐  Execu7on	
  &	
  Tes7ng	
  
-­‐  Evalua7on	
  &	
  Verifica7on	
  
-­‐  Presenta7on	
  
-­‐  Metacogni7on;	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
Meta-­‐conversa7on	
  
World-­‐class	
  Coaching	
  on	
  Lean	
  Startup	
  &	
  Customer	
  Growth	
  Hacking	
  for	
  Less	
  Than	
  $10/Month:	
  hMp://businessmodels.ning.com	
  	
  	
  
Business	
  Strategy	
  Coach.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hMp://businessmodels.ning.com	
  &	
  hMp://twiMer.com/RodKuhnKing	
  
Lean	
  Startup	
  
Project	
  
(Paradigm)	
  
Six	
  Sigma	
  
Project	
  
(Paradigm)	
  
OTHER	
  Loop	
  Emergent	
  	
  
Problem	
  Solving	
  
Deliberate	
  	
  
Problem	
  Solving	
  
World-­‐class	
  Coaching	
  on	
  Lean	
  Startup	
  &	
  Customer	
  Growth	
  Hacking	
  for	
  Less	
  Than	
  $10/Month:	
  hMp://businessmodels.ning.com	
  	
  	
  
Lean	
  Startup	
  Coach.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hMp://businessmodels.ning.com	
  &	
  hMp://twiMer.com/RodKuhnKing	
  
Minimum	
  Viable	
  Product	
  
(MVP)	
  
Zero	
  Defect	
  Product	
  
(ZDP)	
  
Universal	
  Problem	
  Solving	
  
O.T.H.E.R.	
  Loop	
  
Universal	
  Problem	
  Solving	
  
	
  
Con;nuously	
  Discover	
  and	
  Solve	
  Novel	
  and	
  Rou;ne	
  Problems	
  Everywhere	
  
“Novel”	
  
(Unknown)	
  
Problems	
  
“Rou;ne”	
  
(Known)	
  
Problems	
  
O.T.H.E.R.	
  Ideas	
  Factory	
  
Universal	
  Problem	
  Solving	
  
	
  
Con;nuously	
  Discover	
  and	
  Solve	
  Novel	
  and	
  Rou;ne	
  Problems	
  Everywhere	
  
O:	
  
Observe	
  
	
  
	
  
T:	
  
Think	
  
	
  
	
  
H:	
  
Hypothesize	
  
	
  
	
  
	
  
E:	
  
Experiment	
  
	
  
	
  
	
  
R:	
  
Reflect	
  
	
  
	
  
O.T.H.E.R.	
  
Loop	
  
INPUT	
   OUTPUT	
  
(Desired	
  vs.	
  	
  
Actual	
  Result)	
  
(Good/Bad	
  	
  
Idea	
  or	
  Seed)	
  
q  Problem-­‐Solu7on	
  Fit	
  
q  Product-­‐Market	
  Fit	
  
q  Business	
  Model	
  Fit/
Scaling	
  
World-­‐class	
  Coaching	
  on	
  Lean	
  Startup	
  &	
  Customer	
  Growth	
  Hacking	
  for	
  Less	
  Than	
  $10/Month:	
  hMp://businessmodels.ning.com	
  	
  	
  
Business	
  Strategy	
  Coach.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hMp://businessmodels.ning.com	
  &	
  hMp://twiMer.com/RodKuhnKing	
  
S:	
  
Supplier	
  
C:	
  
Customer	
  
	
  	
  	
  	
  	
  	
  	
  Product/Service	
  
Business	
  Model	
  Strip	
  
Business	
  Model	
  Canvas	
  vs.	
  Business	
  Model	
  Strip	
  
	
  
Rapidly	
  Visualize	
  and	
  Prototype	
  a	
  Business	
  Model	
  
	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Payment	
  	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  (Bulk;	
  Installment)	
  
SIMPLICITY	
  COMPLEXITY	
   vs.	
  
Business	
  Model	
  Canvas	
  
Source:	
  hap://en.wikipedia.org/wiki/Business_Model_Canvas	
  
World-­‐class	
  Coaching	
  on	
  Lean	
  Startup	
  &	
  Customer	
  Growth	
  Hacking	
  for	
  Less	
  Than	
  $10/Month:	
  hMp://businessmodels.ning.com	
  	
  	
  
Business	
  Strategy	
  Coach.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hMp://businessmodels.ning.com	
  &	
  hMp://twiMer.com/RodKuhnKing	
  
S:	
  
Supplier	
  
C:	
  
Customer	
  
	
  	
  	
  	
  	
  	
  	
  Product/Service	
  
Business	
  Model	
  Strip	
  
Business	
  Model	
  Canvas	
  vs.	
  Business	
  Model	
  Strip	
  
	
  
Rapidly	
  Visualize	
  and	
  Prototype	
  a	
  Business	
  Model	
  
	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Payment	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  (Margin;	
  Strategy)	
  
SIMPLICITY	
  COMPLEXITY	
   vs.	
  
Business	
  Model	
  Canvas	
  
Customer	
  Growth	
  Engine	
  (CGE)	
  
Enterprise	
  Engine	
  (EE)	
  
Value	
  Engine	
  (VE)	
  
Based	
  on:	
  hap://en.wikipedia.org/wiki/Business_Model_Canvas	
  
	
  	
  	
  	
  	
  	
  	
  Core	
  Competence	
  
World-­‐class	
  Coaching	
  on	
  Lean	
  Startup	
  &	
  Customer	
  Growth	
  Hacking	
  for	
  Less	
  Than	
  $10/Month:	
  hMp://businessmodels.ning.com	
  	
  	
  
Business	
  Strategy	
  Coach.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hMp://businessmodels.ning.com	
  &	
  hMp://twiMer.com/RodKuhnKing	
  

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LEAN STARTUP LIFECYCLE: 5 Stages in the Evolution of Billion Dollar $tartups

  • 1. Lean  Startup  Lifecycle   Key  Assump4ons  &  Milestones     Every  Living  Organiza.on  (Business  Model)  has  a  Dynamic  Mix  of  Novel  and  Rou.ne  Problems   Unpredictable   Environment   Predictable   Environment   ORGANIZATION   Problem-­‐ Solu.on   Fit   Business  Model   Fit/   Scaling   Product-­‐ Market   Fit   Low   Uncertainty/   Risk   Extreme   Uncertainty/   Risk       STARTUP   (Minimum   Viable   Product:   MVP)       COMPANY   (Maximum   Awesome   Product:   MAP)   Transi4on   Classic   Company   Visionary Company   Adap4ve   Startup   Shaping   Startup   Novel  Problems   Con.nuous   Innova;on   Culture/Habit   Rou7ne  Problems   Con.nuous   Improvement   Culture/Habit   World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  hMp://businessmodels.ning.com       Business  Strategy  Coach.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hMp://businessmodels.ning.com  &  hMp://twiMer.com/RodKuhnKing   STARTUP  (“Experimenta4on”)   Mindset   COMPANY  (“Planning”)   Mindset  
  • 2. Lean  Startup  Lifecycle   Key  Assump4ons  &  Milestones     Every  Living  Organiza.on  (Business  Model)  has  a  Dynamic  Mix  of  Novel  and  Rou.ne  Problems   Unpredictable   Environment   Predictable   Environment   ORGANIZATION   Problem-­‐ Solu.on   Fit   Business  Model   Fit/   Scaling   Product-­‐ Market   Fit   Low   Uncertainty/   Risk   Extreme   Uncertainty/   Risk       STARTUP   (Minimum   Viable   Product:   MVP)       COMPANY   (Maximum   Awesome   Product:   MAP)   Transi4on   Classic   Company   Visionary Company   Adap4ve   Startup   Shaping   Startup   Novel  Problems   Con.nuous   Innova;on   Culture/Habit   Rou7ne  Problems   Con.nuous   Improvement   Culture/Habit   World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  hMp://businessmodels.ning.com       Business  Strategy  Coach.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hMp://businessmodels.ning.com  &  hMp://twiMer.com/RodKuhnKing  
  • 3. Lean  Startup  Lifecycle   Key  Assump4ons  &  Milestones     Every  Living  Organiza.on  (Business  Model)  has  a  Dynamic  Mix  of  Novel  and  Rou.ne  Problems   Unpredictable   Environment   Predictable   Environment   ORGANIZATION   Problem-­‐ Solu.on   Fit   Business  Model   Fit/   Scaling   Product-­‐ Market   Fit   Problem  Solving   Tools   Low   Uncertainty/   Risk   Extreme   Uncertainty/   Risk       STARTUP   (Minimum   Viable   Product:   MVP)       COMPANY   (Maximum   Awesome   Product:   MAP)   Transi4on   Classic   Company   Visionary Company   Adap4ve   Startup   Shaping   Startup   World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  hMp://businessmodels.ning.com       Business  Strategy  Coach.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hMp://businessmodels.ning.com  &  hMp://twiMer.com/RodKuhnKing   Novel  Problems   Con.nuous   Innova;on   Culture/Habit   Rou7ne  Problems   Con.nuous   Improvement   Culture/Habit  
  • 4. Lean  Startup  Lifecycle   Key  Assump4ons  &  Milestones     Every  Living  Organiza.on  (Business  Model)  has  a  Dynamic  Mix  of  Novel  and  Rou.ne  Problems   Unpredictable   Environment   Predictable   Environment   ORGANIZATION   Problem-­‐ Solu.on   Fit   Business  Model   Fit/   Scaling   Product-­‐ Market   Fit   Low   Uncertainty/   Risk   Extreme   Uncertainty/   Risk       STARTUP   (Minimum   Viable   Product:   MVP)       COMPANY   (Maximum   Awesome   Product:   MAP)   Transi4on   Classic   Company   Visionary Company   Adap4ve   Startup   Shaping   Startup   World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  hMp://businessmodels.ning.com       Business  Strategy  Coach.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hMp://businessmodels.ning.com  &  hMp://twiMer.com/RodKuhnKing   O.T.H.E.R.  Loop   Novel  Problems   Con.nuous   Innova;on   Culture/Habit   Rou7ne  Problems   Con.nuous   Improvement   Culture/Habit  
  • 5. Lean  Startup  Lifecycle   Key  Assump4ons  &  Milestones     Every  Living  Organiza.on  (Business  Model)  has  a  Dynamic  Mix  of  Novel  and  Rou.ne  Problems   Hypothesize  &  Experiment   (Lean  Startup/Effectua.on  Project)   Unpredictable   Environment   Predictable   Environment   O.T.H.E.R.  Loop   ORGANIZATION   Low   Uncertainty/   Risk   Extreme   Uncertainty/   Risk   Problem-­‐ Solu.on   Fit   Business  Model   Fit/   Scaling   Product-­‐ Market   Fit       STARTUP   (Minimum   Viable   Product:   MVP)       COMPANY   (Maximum   Awesome   Product:   MAP)   Transi4on   World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  hMp://businessmodels.ning.com       Business  Strategy  Coach.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hMp://businessmodels.ning.com  &  hMp://twiMer.com/RodKuhnKing   Classic   Company   Visionary Company   Adap4ve   Startup   Shaping   Startup   Novel  Problems   Con.nuous   Innova;on   Culture/Habit   Rou7ne  Problems   Con.nuous   Improvement   Culture/Habit  
  • 6. Lean  Startup  Lifecycle   Key  Assump4ons  &  Milestones     Every  Living  Organiza.on  (Business  Model)  has  a  Dynamic  Mix  of  Novel  and  Rou.ne  Problems   Hypothesize  &  Experiment   (Lean  Startup/Effectua.on  Project)   Plan  &  Execute   (Six  Sigma/Planning  Project)   Unpredictable   Environment   Predictable   Environment   O.T.H.E.R.  Loop   ORGANIZATION   Low   Uncertainty/   Risk   Extreme   Uncertainty/   Risk   Problem-­‐ Solu.on   Fit   Business  Model   Fit/   Scaling   Product-­‐ Market   Fit       STARTUP   (Minimum   Viable   Product:   MVP)       COMPANY   (Maximum   Awesome   Product:   MAP)   Transi4on   World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  hMp://businessmodels.ning.com       Business  Strategy  Coach.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hMp://businessmodels.ning.com  &  hMp://twiMer.com/RodKuhnKing   Classic   Company   Visionary Company   Adap4ve   Startup   Shaping   Startup   Novel  Problems   Con.nuous   Innova;on   Culture/Habit   Rou7ne  Problems   Con.nuous   Improvement   Culture/Habit  
  • 7. Lean  Startup  Lifecycle   Business  Model  Lifecycle     Every  Living  Organiza.on  (Business  Model)  has  a  Dynamic  Mix  of  Novel  and  Rou.ne  Problems   Unpredictable   Environment   Predictable   Environment   O.T.H.E.R.  Loop   ORGANIZATION   Low   Uncertainty/   Risk   Extreme   Uncertainty/   Risk   Problem-­‐ Solu.on   Fit   Business  Model   Fit/   Scaling   Product-­‐ Market   Fit       STARTUP   (Minimum   Viable   Product:   MVP)       COMPANY   (Maximum   Awesome   Product:   MAP)   Transi4on   Complex   Business  Model     Chao4c   Business  Model   Stable   Business  Model   Simple   Business  Model   Hypothesize  &  Experiment   (Lean  Startup/Effectua.on  Project)   Plan  &  Execute   (Six  Sigma/Planning  Project)   World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  hMp://businessmodels.ning.com       Business  Strategy  Coach.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hMp://businessmodels.ning.com  &  hMp://twiMer.com/RodKuhnKing   Novel  Problems   Con.nuous   Innova;on   Culture/Habit   Rou7ne  Problems   Con.nuous   Improvement   Culture/Habit  
  • 9. Business  Model  Lifecycle   Business  Model  Lifecycle     Every  Living  Organiza.on  (Business  Model)  has  a  Dynamic  Mix  of  Novel  and  Rou.ne  Problems   EMERGENT     BUSINESS  MODEL:   Unknown/Unvalidated   PROBLEMS,  CAUSES,       SOLUTIONS,  AND  IMPACTS   DELIBERATE   BUSINESS  MODEL:   Known/Validated           PROBLEMS,  CAUSES,   SOLUTIONS,  AND  IMPACTS   Unpredictable   Environment   Predictable   Environment   O.T.H.E.R.  Loop   ORGANIZATION   Low   Uncertainty/   Risk   Extreme   Uncertainty/   Risk   Transi4on   Complex   Business  Model     Chao4c   Business  Model   Stable   Business  Model   Simple   Business  Model   Hypothesize  &  Experiment   (Lean  Startup/Effectua.on  Project)   Plan  &  Execute   (Six  Sigma/Planning  Project)   World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  hMp://businessmodels.ning.com       Business  Strategy  Coach.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hMp://businessmodels.ning.com  &  hMp://twiMer.com/RodKuhnKing   Novel  Problems   Con.nuous   Innova;on   Culture/Habit   Rou7ne  Problems   Con.nuous   Improvement   Culture/Habit  
  • 10. Business  Model  Lifecycle   Business  Model  Lifecycle     Every  Living  Organiza.on  (Business  Model)  has  a  Dynamic  Mix  of  Novel  and  Rou.ne  Problems   EMERGENT     BUSINESS  MODEL:   Unknown/Unvalidated   PROBLEMS,  CAUSES,       SOLUTIONS,  AND  IMPACTS   DELIBERATE   BUSINESS  MODEL:   Known/Validated           PROBLEMS,  CAUSES,   SOLUTIONS,  AND  IMPACTS   Unpredictable   Environment   Predictable   Environment   O.T.H.E.R.  Loop   ORGANIZATION   Low   Uncertainty/   Risk   Extreme   Uncertainty/   Risk   Problem-­‐ Solu.on   Fit   Business  Model   Fit/   Scaling   Product-­‐ Market   Fit   Transi4on   Complex   Business  Model     Chao4c   Business  Model   Stable   Business  Model   Simple   Business  Model   Hypothesize  &  Experiment   (Lean  Startup/Effectua.on  Project)   Plan  &  Execute   (Six  Sigma/Planning  Project)   World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  hMp://businessmodels.ning.com       Business  Strategy  Coach.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hMp://businessmodels.ning.com  &  hMp://twiMer.com/RodKuhnKing   Novel  Problems   Con.nuous   Innova;on   Culture/Habit   Rou7ne  Problems   Con.nuous   Improvement   Culture/Habit  
  • 12. Roller  Coaster  Model   Living  System  Lifecycle     Every  Living  Organiza.on  (Business  Model)  has  a  Dynamic  Mix  of  Novel  and  Rou.ne  Problems   Unpredictable   Environment   Predictable   Environment   O.T.H.E.R.  Loop   ORGANIZATION   Low   Uncertainty/   Risk   Extreme   Uncertainty/   Risk   EMERGENT     SYSTEM:   Unknown/Unvalidated   PROBLEMS,  CAUSES,       SOLUTIONS,  AND  IMPACTS   DELIBERATE         SYSTEM:   Known/Validated           PROBLEMS,  CAUSES,   SOLUTIONS,  AND  IMPACTS   Transi4on   Complex   System   Chao4c   System   Stable   System   Simple   System   Hypothesize  &  Experiment   (Lean  Startup/Effectua.on  Project)   Plan  &  Execute   (Six  Sigma/Planning  Project)   World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  hMp://businessmodels.ning.com       Business  Strategy  Coach.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hMp://businessmodels.ning.com  &  hMp://twiMer.com/RodKuhnKing   Novel  Problems   Con.nuous   Innova;on   Culture/Habit   Rou7ne  Problems   Con.nuous   Improvement   Culture/Habit  
  • 13. Roller  Coaster  Model   Living  System  Lifecycle     Every  Living  Organiza.on  (Business  Model)  has  a  Dynamic  Mix  of  Novel  and  Rou.ne  Problems   Unpredictable   Environment   Predictable   Environment   O.T.H.E.R.  Loop   Problem-­‐ Solu.on   Fit   Business  Model   Fit/   Scaling   Product-­‐ Market   Fit   Low   Uncertainty/   Risk   Extreme   Uncertainty/   Risk   ORGANIZATION   EMERGENT     SYSTEM:   Unknown/Unvalidated   PROBLEMS,  CAUSES,       SOLUTIONS,  AND  IMPACTS   DELIBERATE         SYSTEM:   Known/Validated           PROBLEMS,  CAUSES,   SOLUTIONS,  AND  IMPACTS   Complex   System   Chao4c   System   Stable   System   Simple   System   Transi4on   Hypothesize  &  Experiment   (Lean  Startup/Effectua.on  Project)   Plan  &  Execute   (Six  Sigma/Planning  Project)   World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  hMp://businessmodels.ning.com       Business  Strategy  Coach.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hMp://businessmodels.ning.com  &  hMp://twiMer.com/RodKuhnKing   Novel  Problems   Con.nuous   Innova;on   Culture/Habit   Rou7ne  Problems   Con.nuous   Improvement   Culture/Habit  
  • 14. Roller  Coaster  Model   Living  System  Lifecycle     Every  Living  Organiza.on  (Business  Model)  has  a  Dynamic  Mix  of  Novel  and  Rou.ne  Problems   Unpredictable   Environment   Predictable   Environment   O.T.H.E.R.  Loop   Problem-­‐ Solu.on   Fit   Business  Model   Fit/   Scaling   Product-­‐ Market   Fit   Low   Uncertainty/   Risk   Extreme   Uncertainty/   Risk   ORGANIZATION   EMERGENT     SYSTEM:   Unknown/Unvalidated   PROBLEMS,  CAUSES,       SOLUTIONS,  AND  IMPACTS   DELIBERATE         SYSTEM:   Known/Validated           PROBLEMS,  CAUSES,   SOLUTIONS,  AND  IMPACTS   Complex   System   Chao4c   System   Stable   System   Simple   System   Transi4on   Hypothesize  &  Experiment   (Lean  Startup/Effectua.on  Project)   Plan  &  Execute   (Six  Sigma/Planning  Project)   World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  hMp://businessmodels.ning.com       Business  Strategy  Coach.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hMp://businessmodels.ning.com  &  hMp://twiMer.com/RodKuhnKing   Novel  Problems   Con.nuous   Innova;on   Culture/Habit   Rou7ne  Problems   Con.nuous   Improvement   Culture/Habit  
  • 15. Business  Strategy  Lifecycle   (H:  Hypothesize  =  Strategize  =>  Strategy)  
  • 16. Business  Strategy  Lifecycle   Environment-­‐Strategy-­‐Product  (ESP)  Fitness,    Archetypal  Strategies,  and  Implementa4on     Choose  the  Right  Environment  (Geography;  Market;  Industry).  Use  the  Right  Strategy.    Launch  the  Right  Project.   World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  hMp://businessmodels.ning.com       Business  Strategy  Coach.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hMp://businessmodels.ning.com  &  hMp://twiMer.com/RodKuhnKing   Unpredictable   Environment   Predictable   Environment   ORGANIZATION   Low   Uncertainty/   Risk   Extreme   Uncertainty/   Risk   Shaping   Strategy   Adap4ve   Strategy   Visionary   Strategy   Classic   Strategy       STARTUP   (Minimum   Viable   Product:   MVP)       COMPANY   (Maximum   Awesome   Product:   MAP)   Renewal Strategy   O.T.H.E.R.  Loop   Hypothesize  &  Experiment   (Lean  Startup/Effectua.on  Project)   Plan  &  Execute   (Six  Sigma/Planning  Project)   Novel  Problems   Con.nuous   Innova;on   Culture/Habit   Rou7ne  Problems   Con.nuous   Improvement   Culture/Habit  
  • 17. Business  Strategy  Lifecycle   Environment-­‐Strategy-­‐Product  (ESP)  Fitness,    Archetypal  Strategies,  and  Implementa4on     Choose  the  Right  Environment  (Geography;  Market;  Industry).  Use  the  Right  Strategy.    Launch  the  Right  Project.   World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  hMp://businessmodels.ning.com       Business  Strategy  Coach.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hMp://businessmodels.ning.com  &  hMp://twiMer.com/RodKuhnKing   Unpredictable   Environment   Predictable   Environment   ORGANIZATION   Low   Uncertainty/   Risk   Extreme   Uncertainty/   Risk   Problem-­‐ Solu.on   Fit   Business  Model   Fit/   Scaling   Product-­‐ Market   Fit   Shaping   Strategy   Adap4ve   Strategy   Visionary   Strategy   Classic   Strategy       STARTUP   (Minimum   Viable   Product:   MVP)       COMPANY   (Maximum   Awesome   Product:   MAP)   Renewal Strategy   O.T.H.E.R.  Loop   Hypothesize  &  Experiment   (Lean  Startup/Effectua.on  Project)   Plan  &  Execute   (Six  Sigma/Planning  Project)   Novel  Problems   Con.nuous   Innova;on   Culture/Habit   Rou7ne  Problems   Con.nuous   Improvement   Culture/Habit  
  • 19. O.T.H.E.R.  Loop   Universal  Problem  Solving     Con;nuously  Discover  and  Solve  Novel  and  Rou;ne  Problems  Everywhere   O:   Observe       T:   Think       H:   Hypothesize         E:   Experiment         R:   Reflect       O.T.H.E.R.   Loop   World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  hMp://businessmodels.ning.com       Business  Strategy  Coach.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hMp://businessmodels.ning.com  &  hMp://twiMer.com/RodKuhnKing  
  • 20. O.T.H.E.R.  Loop   Universal  Problem  Solving     Con;nuously  Discover  and  Solve  Novel  and  Rou;ne  Problems  Everywhere   O:   Observe   (Problem:   Products;   Channels;   Customers)   T:   Think   (Causes;   Drivers)   H:   Hypothesize   (Solu7ons:   Vision/ Strategy/ Ac.on  Plan)   E:   Experiment   (Product;   Business   Model;   Metrics)   R:   Reflect   (Validated   Learning)   O.T.H.E.R.   Loop   World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  hMp://businessmodels.ning.com       Business  Strategy  Coach.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hMp://businessmodels.ning.com  &  hMp://twiMer.com/RodKuhnKing  
  • 21. O.T.H.E.R.  Loop  for  Six  Sigma  Projects   “Rou7ne”  Problem  Solving     Con;nuously  Discover  and  Solve  Novel  and  Rou;ne  Problems  Everywhere   O:   Observe   (Problem:   Products;   Channels;   Customers)   T:   Think   (Causes;   Drivers)   H:   Hypothesize   (Solu7ons:   Vision/ Strategy/ Ac.on  Plan)   E:   Experiment   (Product;   Business   Model;   Metrics)   R:   Reflect   (Validated   Learning)   O.T.H.E.R.   Loop   q  Control   q  Define   q  Measure   q  Analyze   q  Improve   World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  hMp://businessmodels.ning.com       Business  Strategy  Coach.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hMp://businessmodels.ning.com  &  hMp://twiMer.com/RodKuhnKing  
  • 22. O.T.H.E.R.  Loop  for  Lean  Startup  Projects   “Novel”  Problem  Solving     Con;nuously  Discover  and  Solve  Novel  and  Rou;ne  Problems  Everywhere   O:   Observe   (Problem:   Products;   Channels;   Customers)   T:   Think   (Causes;   Drivers)   H:   Hypothesize   (Solu7ons:   Vision/ Strategy/ Ac.on  Plan)   E:   Experiment   (Product;   Business   Model;   Metrics)   R:   Reflect   (Validated   Learning)   O.T.H.E.R.   Loop   q  Build  (MVP:  Lo/Hi)   q  Measure  (Metrics)   q  Learn  (Milestones)   q  Persevere   q  Pivot   q  Adap.ve  Org.   q  Get  Out  Of  Building   q  Analogs  &  An.logs   q  Customer  Archetype  (Job  To  Get  Done)   q  Product-­‐Market  Fit   q  5  Whys   q  3  Engines  of  Growth   q  Growth  (Channel)  Hypothesis   q  Value  (Product)  Hypothesis   q  Kanban  Diagram   World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  hMp://businessmodels.ning.com       Business  Strategy  Coach.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hMp://businessmodels.ning.com  &  hMp://twiMer.com/RodKuhnKing  
  • 23. O.T.H.E.R.  Loop  for  Crea7ve  Problem  Solvers   “Novel”  Problem  Solving     Con;nuously  Discover  and  Solve  Novel  and  Rou;ne  Problems  Everywhere   World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  hMp://businessmodels.ning.com       Lean  Startup  Coach.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hMp://businessmodels.ning.com  &  hMp://twiMer.com/RodKuhnKing   O:   Observe   (Problem:   Products;   Channels;   Customers)   T:   Think   (Causes;   Drivers)   H:   Hypothesize   (Solu7ons:   Vision/ Strategy/ Ac.on  Plan)   E:   Experiment   (Product;   Business   Model;   Metrics)   R:   Reflect   (Validated   Learning)   O.T.H.E.R.   Loop   q  Implementa.on  Space   q  Environment   q  Problem  Space   q  Method  Space   q  Solu.on  Space  
  • 24. O.T.H.E.R.  Loop  for  Crea7ve  Problem  Solvers   “Novel”  Problem  Solving     Con;nuously  Discover  and  Solve  Novel  and  Rou;ne  Problems  Everywhere   World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  hMp://businessmodels.ning.com       Lean  Startup  Coach.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hMp://businessmodels.ning.com  &  hMp://twiMer.com/RodKuhnKing   O:   Observe   (Problem:   Products;   Channels;   Customers)   T:   Think   (Causes;   Drivers)   H:   Hypothesize   (Solu7ons:   Vision/ Strategy/ Ac.on  Plan)   E:   Experiment   (Product;   Business   Model;   Metrics)   R:   Reflect   (Validated   Learning)   O.T.H.E.R.   Loop   q  Implementa.on  Space   q  Environment   q  Problem  Space   q  Method  Space   q  Solu.on  Space   -­‐  Crea7ve  Problem  Finding   -­‐  Prepara7on  &  Immersion   -­‐  Reengineering/   Explora7on/                 Incuba7on   -­‐  (Unexpected)  Synthesis/   Illumina7on   -­‐  Idea  Genera7on/Decision   -­‐  Execu7on  &  Tes7ng   -­‐  Evalua7on  &  Verifica7on   -­‐  Presenta7on   -­‐  Metacogni7on;                               Meta-­‐conversa7on  
  • 25. O.T.H.E.R.  Loop  for  the  Business  Strategy  Lifecycle  Crea7ve  and  Rou7ne  Problem  Solving  for  Startups  and  Established  Organiza7ons     Choose  the  Right  Environment  (Geography;  Market;  Industry).  Use  the  Right  Strategy.    Launch  the  Right  Project.   O:   Observe   (Problem:   Products;   Channels;   Customers)   T:   Think   (Causes;   Drivers)   H:   Hypothesize   (Solu7ons:   Vision/ Strategy/ Ac.on  Plan)   E:   Experiment   (Product;   Business   Model;   Metrics)   R:   Reflect   (Validated   Learning)   O.T.H.E.R.   Loop   q  Implementa.on  Space   q  Environment   q  Problem  Space   q  Method  Space   q  Solu.on  Space   Signals/Trends/PaMerns/Anomalies/Trade-­‐offs   q Global  Environment  (P.E.S.T.L.I.E.D.;  SWOT  Analysis)   q Industry/Market  (Supply  Chain;  5  Forces)   q Business  Model  (Value  Chain;  Trade-­‐off  Map)   Business  Thinking/Tools   q Deduc7ve  Reasoning   q Induc7ve  Reasoning   q Abduc7ve  Reasoning   q Integra7ve  Thinking   5  Archetypal  Strategies   q Adap7ve  Strategy   q Shaping  Strategy   q Visionary  Strategy   q Classic  Strategy   q Renewal  Strategy   -­‐  Execu7on  &  Tes7ng   -­‐  Evalua7on  &  Verifica7on   -­‐  Presenta7on   -­‐  Metacogni7on;                               Meta-­‐conversa7on   World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  hMp://businessmodels.ning.com       Business  Strategy  Coach.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hMp://businessmodels.ning.com  &  hMp://twiMer.com/RodKuhnKing  
  • 26. Lean  Startup   Project   (Paradigm)   Six  Sigma   Project   (Paradigm)   OTHER  Loop  Emergent     Problem  Solving   Deliberate     Problem  Solving   World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  hMp://businessmodels.ning.com       Lean  Startup  Coach.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hMp://businessmodels.ning.com  &  hMp://twiMer.com/RodKuhnKing   Minimum  Viable  Product   (MVP)   Zero  Defect  Product   (ZDP)   Universal  Problem  Solving   O.T.H.E.R.  Loop   Universal  Problem  Solving     Con;nuously  Discover  and  Solve  Novel  and  Rou;ne  Problems  Everywhere   “Novel”   (Unknown)   Problems   “Rou;ne”   (Known)   Problems  
  • 27. O.T.H.E.R.  Ideas  Factory   Universal  Problem  Solving     Con;nuously  Discover  and  Solve  Novel  and  Rou;ne  Problems  Everywhere   O:   Observe       T:   Think       H:   Hypothesize         E:   Experiment         R:   Reflect       O.T.H.E.R.   Loop   INPUT   OUTPUT   (Desired  vs.     Actual  Result)   (Good/Bad     Idea  or  Seed)   q  Problem-­‐Solu7on  Fit   q  Product-­‐Market  Fit   q  Business  Model  Fit/ Scaling   World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  hMp://businessmodels.ning.com       Business  Strategy  Coach.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hMp://businessmodels.ning.com  &  hMp://twiMer.com/RodKuhnKing  
  • 28. S:   Supplier   C:   Customer                Product/Service   Business  Model  Strip   Business  Model  Canvas  vs.  Business  Model  Strip     Rapidly  Visualize  and  Prototype  a  Business  Model                                                Payment                                                (Bulk;  Installment)   SIMPLICITY  COMPLEXITY   vs.   Business  Model  Canvas   Source:  hap://en.wikipedia.org/wiki/Business_Model_Canvas   World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  hMp://businessmodels.ning.com       Business  Strategy  Coach.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hMp://businessmodels.ning.com  &  hMp://twiMer.com/RodKuhnKing  
  • 29. S:   Supplier   C:   Customer                Product/Service   Business  Model  Strip   Business  Model  Canvas  vs.  Business  Model  Strip     Rapidly  Visualize  and  Prototype  a  Business  Model                                                Payment                                              (Margin;  Strategy)   SIMPLICITY  COMPLEXITY   vs.   Business  Model  Canvas   Customer  Growth  Engine  (CGE)   Enterprise  Engine  (EE)   Value  Engine  (VE)   Based  on:  hap://en.wikipedia.org/wiki/Business_Model_Canvas                Core  Competence   World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  hMp://businessmodels.ning.com       Business  Strategy  Coach.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hMp://businessmodels.ning.com  &  hMp://twiMer.com/RodKuhnKing