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CONSUMER DOCTOR SURVEY For Product
1. Simply Listening to the Voice of Consumers and Non-consumers

  1. PRODUCT: State the name and location of the *Product*
  (i)

  (ii)


  2. CONSUMER EXPERIENCE JOURNEY: At what stage are you in the
  Consumer Experience Journey for the *Product*?
    j
    k
    l
    m
    n     No or Insignificant Awareness


    j
    k
    l
    m
    n     Observation or Some Awareness


    j
    k
    l
    m
    n     Early Adoption, Purchase, or Usage


    j
    k
    l
    m
    n     Regular or Normal Usage


    j
    k
    l
    m
    n     Upgrade or Maintenance


    j
    k
    l
    m
    n     Abandonment or Disposal



  3. CONSUMER TASKS: What results, outcomes, and project tasks are you
  mostly trying to achieve when you employ the *Product*?
  (i)

  (ii)

  (iii)


  4. CONSUMER EXPERIENCE: With regard to your experience or perception
  of the *Product*, score the following:
                                               LEVEL: From 1 ( Low) to 10 (Extraordinary)

  Performance/Task                                                      6
  Completion

  Quality                                                               6
  Speed/Delivery Time                                                   6
  Status/Brand                                                          6
  Personalization/Flexibility                                           6
  Simplicity                                                            6
  Accessibility/Portability                                             6
  Support                                                               6
  Danger/Risk                                                           6
  Cost (Price)                                                          6




                                                                                            Page 1
CONSUMER DOCTOR SURVEY For Product
  5. MAXIMIZING CUSTOMER DELIGHT: What are ideas, suggestions,
  strategies, processes, or designs for MAXIMIZING delight in the lifecycle of
  the *Product*?
  (i)

  (ii)

  (iii)

  (iv)

  (v)


  6. MINIMIZING CUSTOMER PAIN: What are ideas, suggestions, strategies,
  processes, or designs for MINIMIZING pain in the lifecycle of the
  *Product*?
  (i)

  (ii)

  (iii)

  (iv)

  (v)


  7. COMPETITORS: What are alternatives to using the *Product*?
  (i)

  (ii)

  (iii)

  (iv)

  (v)


  8. COMMENT: Any other ideas?




                                                                       Page 2

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C:\Users\Dr Rod King\Desktop\Consumer Doctor Survey For Product

  • 1. CONSUMER DOCTOR SURVEY For Product 1. Simply Listening to the Voice of Consumers and Non-consumers 1. PRODUCT: State the name and location of the *Product* (i) (ii) 2. CONSUMER EXPERIENCE JOURNEY: At what stage are you in the Consumer Experience Journey for the *Product*? j k l m n No or Insignificant Awareness j k l m n Observation or Some Awareness j k l m n Early Adoption, Purchase, or Usage j k l m n Regular or Normal Usage j k l m n Upgrade or Maintenance j k l m n Abandonment or Disposal 3. CONSUMER TASKS: What results, outcomes, and project tasks are you mostly trying to achieve when you employ the *Product*? (i) (ii) (iii) 4. CONSUMER EXPERIENCE: With regard to your experience or perception of the *Product*, score the following: LEVEL: From 1 ( Low) to 10 (Extraordinary) Performance/Task 6 Completion Quality 6 Speed/Delivery Time 6 Status/Brand 6 Personalization/Flexibility 6 Simplicity 6 Accessibility/Portability 6 Support 6 Danger/Risk 6 Cost (Price) 6 Page 1
  • 2. CONSUMER DOCTOR SURVEY For Product 5. MAXIMIZING CUSTOMER DELIGHT: What are ideas, suggestions, strategies, processes, or designs for MAXIMIZING delight in the lifecycle of the *Product*? (i) (ii) (iii) (iv) (v) 6. MINIMIZING CUSTOMER PAIN: What are ideas, suggestions, strategies, processes, or designs for MINIMIZING pain in the lifecycle of the *Product*? (i) (ii) (iii) (iv) (v) 7. COMPETITORS: What are alternatives to using the *Product*? (i) (ii) (iii) (iv) (v) 8. COMMENT: Any other ideas? Page 2