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Six	Pain	Solving	Actors	
(Rod	King’s	Adapta0on	of	Rudyard	Kipling’s	Poem,“Six	Honest	Serving	Men”)	
I	KEEP	a	family	of	six	pain	solving	actors.	
	They	teach	me	all	I	know	about	Con%nuous	Pain	Solving	&	Learning.	
The	parents	are	Timer	and	Spacer.		
	The	children	are	Ques:oner	and	Planner	and	Doer	and	Reviewer.	
They	teach	me	to	con;nuously	use	in	Space	and	Time	
the	Pain	Solving	Cycle:	Pain-Plan-Do-Review	(PPDR).	
	
I	send	the	family	of	six	pain	solving	actors	over	land	and	sea	and	air,	
	I	send	them	east	and	west;	I	send	them	north	and	south.		
I	send	them	everywhere;	I	send	them	all	over	our	fractal	universe.	
But	aCer	they	have	scien;fically	and	rigorously	worked	for	me,	
	I	give	them	all	a	rest	while	I	sleep	so	that	they	can	incubate	ideas.	
	
I	let	the	family	help	me	play	the	Rapid	Experiment	(XP)	Game,	
	For	the	environment	is	vola;le,	uncertain,	complex,	and	ambiguous.	
The	six	actors	help	me	in	improvement	and	innova;on	projects,	
	For	the	family	of	pain	solving	actors	is	flexible	and	ambidextrous.	
	
But	different	folk	have	different	views;		
I	know	an	entrepreneur	in	a	Startup	—	
He	apparently	keeps	ten	million	pain	solving	actors,	
They	are	straight,	chao;c,	unscien;fic,	and	get	no	rest	at	all!	
He	sends	'em	abroad	to	do	Waterfall	Business	Planning,	
	No	wonder	all	his	projects	are	costly,	long,	and	wasteful	…	er,	fail!	
	
QUESTIONER	
WHO	-	Pain	
	
TIMER	
(WHEN)	
SPACER	
(WHERE)	
	
PLANNER	
HOW	-	Plan	
	
DOER	
WHAT	–	Do										
REVIEWER								
WHY	-	Reviewer	
World’s	First	SoRware	for	Ideal	Community	Pain	Solving	&	Design	(CPSD)	
“Eliminate	Pain.	Accelerate	Learning.”	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing
BUSINESS	MODEL	STRIP:	6	Pain	Solving	Actors	(PSA)	for	Radically	Improving	the	Performance	of	Startups	and	Companies	
	
World’s	First	SoRware	for	Ideal	Community	Pain	Solving	&	Design	(CPSD)	
“Eliminate	Pain.	Accelerate	Learning.”	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
WHY	
WHAT	
HOW	 WHO	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	WHEN:	
WHERE:	….............................................
BUSINESS	MODEL	STRIP:	6	Pain	Solving	Actors	(PSA)	for	Radically	Improving	the	Performance	of	Startups	and	Companies	
World’s	First	SoRware	for	Ideal	Community	Pain	Solving	&	Design	(CPSD)	
“Eliminate	Pain.	Accelerate	Learning.”	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
Financial	
(Value)	
Perspec;ve	
Learning	&	
Growth	
Perspec;ve	
Internal	
Process	
Perspec;ve	
Balanced	
Scorecard	
Customer	
(Channels;	Ext.	Stakeholder)	
Perspec;ve	
WHY	
WHAT	
HOW	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	WHEN:	
WHO	
q  VISION:	….............................	
q  STRATEGY:	…........................	
WHERE:	….............................................
BUSINESS	MODEL	STRIP:	6	Pain	Solving	Actors	(PSA)	for	Radically	Improving	the	Performance	of	Startups	and	Companies	
World’s	First	SoRware	for	Ideal	Community	Pain	Solving	&	Design	(CPSD)	
“Eliminate	Pain.	Accelerate	Learning.”	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
Financial	
(Value)	
Perspec;ve	
Learning	&	
Growth	
Perspec;ve	
Internal	
Process	
Perspec;ve	
Balanced	
Scorecard	
Customer	
(Channels;	Ext.	Stakeholder)	
Perspec;ve	
WHY	
WHAT	
HOW	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	WHEN:	
WHO	
o  Co-creators	(Beneficiaries)	
o  Partners;	Investors	
o  “Governors”	(Other	Par;es)	
q  VISION:	….............................	
q  STRATEGY:	…........................	
WHERE:	….............................................
BUSINESS	MODEL	STRIP:	6	Pain	Solving	Actors	(PSA)	for	Radically	Improving	the	Performance	of	Startups	and	Companies	
World’s	First	SoRware	for	Ideal	Community	Pain	Solving	&	Design	(CPSD)	
“Eliminate	Pain.	Accelerate	Learning.”	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
Financial	
(Value)	
Perspec;ve	
Learning	&	
Growth	
Perspec;ve	
Internal	
Process	
Perspec;ve	
Balanced	
Scorecard	
Customer	
(Channels;	Ext.	Stakeholder)	
Perspec;ve	
WHY	
WHAT	
HOW	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	
Metrics		
or	KPIs	
WHEN:	
WHO	
o  Co-creators	(Beneficiaries)	
o  Partners;	Investors	
o  “Governors”	(Other	Par;es)	
q  VISION:	….............................	
q  STRATEGY:	…........................	
WHERE:	….............................................
BUSINESS	MODEL	STRIP:	6	Pain	Solving	Actors	(PSA)	for	Radically	Improving	the	Performance	of	Startups	and	Companies	
World’s	First	SoRware	for	Ideal	Community	Pain	Solving	&	Design	(CPSD)	
“Eliminate	Pain.	Accelerate	Learning.”	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
Financial	
(Value)	
Perspec;ve	
Learning	&	
Growth	
Perspec;ve	
Internal	
Process	
Perspec;ve	
Balanced	
Scorecard	
Customer	
(Channels;	Ext.	Stakeholder)	
Perspec;ve	
q  Training	Events	
q  Cer0fica0ons	
q  No.	of	Patents	
Metrics		
or	KPIs	
q  Defects	(Bugs)	
q  Cycle	Time	
q  Throughput	
q  Reten0on	
q  Referral	
q  Market	Share	
WHY	
WHAT	
HOW	
q  Engagement	
q  Acquisi0on	
q  Ac0va0on	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	
q  Revenue;	Benefits	
q  Cost;	Acquisi0on	Cost	
q  Profit;	Shared	Value	
WHEN:	
WHO	
o  Co-creators	(Beneficiaries)	
o  Partners;	Investors	
o  “Governors”	(Other	Par;es)	
q  VISION:	….............................	
q  STRATEGY:	…........................	
WHERE:	….............................................
BUSINESS	MODEL	STRIP:	6	Pain	Solving	Actors	(PSA)	for	Radically	Improving	the	Performance	of	Startups	and	Companies	
World’s	First	SoRware	for	Ideal	Community	Pain	Solving	&	Design	(CPSD)	
“Eliminate	Pain.	Accelerate	Learning.”	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
Financial	
(Value)	
Perspec;ve	
Learning	&	
Growth	
Perspec;ve	
Internal	
Process	
Perspec;ve	
Balanced	
Scorecard	
Customer	
(Channels;	Ext.	Stakeholder)	
Perspec;ve	
q  Training	Events	
q  Cer0fica0ons	
q  No.	of	Patents	
Metrics		
or	KPIs	
q  Defects	(Bugs)	
q  Cycle	Time	
q  Throughput	
q  Reten0on	
q  Referral	
q  Market	Share	
WHY	
WHAT	
HOW	
q  Engagement	
q  Acquisi0on	
q  Ac0va0on	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	
VC	 VR	O	F	
q  Revenue;	Benefits	
q  Cost;	Acquisi0on	Cost	
q  Profit;	Shared	Value	
WHEN:	
WHO	
o  Co-creators	(Beneficiaries)	
o  Partners;	Investors	
o  “Governors”	(Other	Par;es)	
BUSINESS	
MODEL	
STRIP	
q  VISION:	….............................	
q  STRATEGY:	…........................	
WHERE:	….............................................
BUSINESS	MODEL	STRIP:	6	Pain	Solving	Actors	(PSA)	for	Radically	Improving	the	Performance	of	Startups	and	Companies	
World’s	First	SoRware	for	Ideal	Community	Pain	Solving	&	Design	(CPSD)	
“Eliminate	Pain.	Accelerate	Learning.”	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
Financial	
(Value)	
Perspec;ve	
Learning	&	
Growth	
Perspec;ve	
Internal	
Process	
Perspec;ve	
Balanced	
Scorecard	
Customer	
(Channels;	Ext.	Stakeholder)	
Perspec;ve	
q  Training	Events	
q  Cer0fica0ons	
q  No.	of	Patents	
Metrics		
or	KPIs	
q  Defects	(Bugs)	
q  Cycle	Time	
q  Throughput	
q  Reten0on	
q  Referral	
q  Market	Share	
WHY	
WHAT	
HOW	
q  Engagement	
q  Acquisi0on	
q  Ac0va0on	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	
VC	 VR	O	F	GOAL		
HIERARCHY	
q  Descrip;on	
q  Goal	
q  Objec;ves	
q  Measures	
q  Targets	
q  Ini;a;ves	
						(Experiments)	
q  Revenue;	Benefits	
q  Cost;	Acquisi0on	Cost	
q  Profit;	Shared	Value	
WHEN:	
H	Y	P	O	T	H	E	S	E	S			(PLAN:	To	Do)	 WHO	
o  Co-creators	(Beneficiaries)	
o  Partners;	Investors	
o  “Governors”	(Other	Par;es)	
BUSINESS	
MODEL	
STRIP	
q  VISION:	….............................	
q  STRATEGY:	…........................	
WHERE:	….............................................
GOAL		
HIERARCHY	
q  Descrip;on	
q  Goal	
q  Objec;ves	
q  Measures	
q  Targets	
q  Ini;a;ves	
						(Experiments)	
BUSINESS	MODEL	STRIP:	6	Pain	Solving	Actors	(PSA)	for	Radically	Improving	the	Performance	of	Startups	and	Companies	
World’s	First	SoRware	for	Ideal	Community	Pain	Solving	&	Design	(CPSD)	
“Eliminate	Pain.	Accelerate	Learning.”	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
Financial	
(Value)	
Perspec;ve	
Learning	&	
Growth	
Perspec;ve	
Internal	
Process	
Perspec;ve	
Balanced	
Scorecard	
Customer	
(Channels;	Ext.	Stakeholder)	
Perspec;ve	
q  Training	Events	
q  Cer0fica0ons	
q  No.	of	Patents	
Metrics		
or	KPIs	
q  Defects	(Bugs)	
q  Cycle	Time	
q  Throughput	
q  Reten0on	
q  Referral	
q  Market	Share	
WHY	
WHAT	
HOW	
q  Engagement	
q  Acquisi0on	
q  Ac0va0on	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	
VC	 VR	O	F	
Channels	
Customer	
	
Benefits:		
$;	Non-$	
	
Costs:	
	$;	Non-$	
Value	Proposi;on/
Product/Service	
Inputs	
(Resources)	
Processes	
	
(Core	Values)	
q  Revenue;	Benefits	
q  Cost;	Acquisi0on	Cost	
q  Profit;	Shared	Value	
WHEN:	
H	Y	P	O	T	H	E	S	E	S			(PLAN:	To	Do)	 WHO	
o  Co-creators	(Beneficiaries)	
o  Partners;	Investors	
o  “Governors”	(Other	Par;es)	
BUSINESS	
MODEL	
STRIP	
q  VISION:	….............................	
q  STRATEGY:	…........................	
WHERE:	….............................................
GOAL		
HIERARCHY	
q  Descrip;on	
q  Goal	
q  Objec;ves	
q  Measures	
q  Targets	
q  Ini;a;ves	
						(Experiments)	
BUSINESS	MODEL	STRIP:	6	Pain	Solving	Actors	(PSA)	for	Radically	Improving	the	Performance	of	Startups	and	Companies	
World’s	First	SoRware	for	Ideal	Community	Pain	Solving	&	Design	(CPSD)	
“Eliminate	Pain.	Accelerate	Learning.”	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
Financial	
(Value)	
Perspec;ve	
Learning	&	
Growth	
Perspec;ve	
Internal	
Process	
Perspec;ve	
Balanced	
Scorecard	
q  VISION:	….............................	
q  STRATEGY:	…........................	
Customer	
(Channels;	Ext.	Stakeholder)	
Perspec;ve	
q  Training	Events	
q  Cer0fica0ons	
q  No.	of	Patents	
Metrics		
or	KPIs	
q  Defects	(Bugs)	
q  Cycle	Time	
q  Throughput	
q  Reten0on	
q  Referral	
q  Market	Share	
WHY	
WHAT	
HOW	
q  Engagement	
q  Acquisi0on	
q  Ac0va0on	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	
VC	 VR	O	F	
Channels	
Customer	
	
Benefits:		
$;	Non-$	
	
Costs:	
	$;	Non-$	
Value	Proposi;on/
Product/Service	
Inputs	
(Resources)	
Processes	
	
(Core	Values)	
q  Revenue;	Benefits	
q  Cost;	Acquisi0on	Cost	
q  Profit;	Shared	Value	
BUSINESS	
MODEL	
STRIP	
WHEN:	
WHERE:	….............................................		
H	Y	P	O	T	H	E	S	E	S			(PLAN:	To	Do)	 WHO	
o  Co-creators	(Beneficiaries)	
o  Partners;	Investors	
o  “Governors”	(Other	Par;es)
BUSINESS	MODEL	STRIP:	6	Pain	Solving	Actors	(PSA)	for	Radically	Improving	the	Performance	of	Startups	and	Companies	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	
World’s	First	SoRware	for	Ideal	Community	Pain	Solving	&	Design	(CPSD)	
“Eliminate	Pain.	Accelerate	Learning.”	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
Channels	
Customer	
	
Benefits:		
$;	Non-$	
VC	 VR	O	F	
	
Costs:	
	$;	Non-$	
Financial	
(Value)	
Perspec;ve	
Learning	&	
Growth	
Perspec;ve	
Internal	
Process	
Perspec;ve	
Balanced	
Scorecard	
Customer	
(Channels;	Ext.	Stakeholder)	
Perspec;ve	
Metrics		
or	KPIs	
Value	Proposi;on/
Product/Service	
Inputs	
(Resources)	
WHY	
WHAT	
HOW	
q  Training	Events	
q  Cer0fica0ons	
q  No.	of	Patents	
q  Defects	(Bugs)	
q  Cycle	Time	
q  Throughput	
q  Reten0on	
q  Referral	
q  Market	Share	
q  Engagement	
q  Acquisi0on	
q  Ac0va0on	
Processes	
	
(Core	Values)	
q  Revenue;	Benefits	
q  Cost;	Acquisi0on	Cost	
q  Profit;	Shared	Value	
WHEN:	
WHO	
o  Co-creators	(Beneficiaries)	
o  Partners;	Investors	
o  “Governors”	(Other	Par;es)	
BUSINESS	
MODEL	
STRIP	
q  VISION:	….............................	
q  STRATEGY:	…........................	
WHERE:	….............................................
BUSINESS	MODEL	STRIP:	6	Pain	Solving	Actors	(PSA)	for	Radically	Improving	the	Performance	of	Startups	and	Companies	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	
World’s	First	SoRware	for	Ideal	Community	Pain	Solving	&	Design	(CPSD)	
“Eliminate	Pain.	Accelerate	Learning.”	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
Channels	
Customer	
FEEDBACK	(F)	
(Reac;on)	
	
Benefits:		
$;	Non-$	
VC	 VR	O	F	
	
Costs:	
	$;	Non-$	
OUTPUT	(TOOL)-(O)	
q  Func;onality	
q  Trade-off	(-/+)	
q  Pain	Relievers	
q  Delight	Creators	
q  Pain	Creators	
VALUE	
																RECIPIENT	(VR)	
q  Persona	or	Profile	
q  Job	To	Get	Done	
q  Delight	(+)	
q  Pain	(-)	
q  Pain	Solving		
Ques;on	(PSQ)	
Financial	
(Value)	
Perspec;ve	
Learning	&	
Growth	
Perspec;ve	
Internal	
Process	
Perspec;ve	
Balanced	
Scorecard	
q  VISION:	….............................	
q  STRATEGY:	…........................	
Customer	
(Channels;	Ext.	Stakeholder)	
Perspec;ve	
Metrics		
or	KPIs	
Value	Proposi;on/
Product/Service	
Inputs	
(Resources)	
WHY	
WHAT	
HOW	
q  Training	Events	
q  Cer0fica0ons	
q  No.	of	Patents	
q  Defects	(Bugs)	
q  Cycle	Time	
q  Throughput	
q  Reten0on	
q  Referral	
q  Market	Share	
q  Engagement	
q  Acquisi0on	
q  Ac0va0on	
WHEN:	
Processes	
	
(Core	Values)	
VALUE		
CREATOR	(VC):	
q  Resources	
q  Ac;vi;es	
q  Values	
q  Happiness	(+/-:	
Delight/Pain)	
q  Partners;	Investor	
q  Revenue;	Benefits	
q  Cost;	Acquisi0on	Cost	
q  Profit;	Shared	Value	
WHERE:	….........................................		
WHO	
o  Co-creators	(Beneficiaries)	
o  Partners;	Investors	
o  “Governors”	(Other	Par;es)
BUSINESS	MODEL	STRIP:	6	Pain	Solving	Actors	(PSA)	for	Radically	Improving	the	Performance	of	Startups	and	Companies	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	
World’s	First	SoRware	for	Ideal	Community	Pain	Solving	&	Design	(CPSD)	
“Eliminate	Pain.	Accelerate	Learning.”	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
Channels	
Customer	
FEEDBACK	(F)	
(Reac;on)	
	
Benefits:		
$;	Non-$	
VC	 VR	O	F	
	
Costs:	
	$;	Non-$	
OUTPUT	(TOOL)-(O)	
q  Func;onality	
q  Trade-off	(-/+)	
q  Pain	Relievers	
q  Delight	Creators	
q  Pain	Creators	
VALUE	
																RECIPIENT	(VR)	
q  Persona	or	Profile	
q  Job	To	Get	Done	
q  Delight	(+)	
q  Pain	(-)	
q  Pain	Solving		
Ques;on	(PSQ)	
Financial	
(Value)	
Perspec;ve	
Learning	&	
Growth	
Perspec;ve	
Internal	
Process	
Perspec;ve	
Balanced	
Scorecard	
q  VISION:	….............................	
q  STRATEGY:	…........................	
Customer	
(Channels;	Ext.	Stakeholder)	
Perspec;ve	
Metrics		
or	KPIs	
Value	Proposi;on/
Product/Service	
Inputs	
(Resources)	
WHY	
WHAT	
HOW	
q  Training	Events	
q  Cer0fica0ons	
q  No.	of	Patents	
q  Defects	(Bugs)	
q  Cycle	Time	
q  Throughput	
q  Reten0on	
q  Referral	
q  Market	Share	
q  Engagement	
q  Acquisi0on	
q  Ac0va0on	
Processes	
	
(Core	Values)	
VALUE		
CREATOR	(VC):	
q  Resources	
q  Ac;vi;es	
q  Values	
q  Happiness	(+/-:	
Delight/Pain)	
q  Partners;	Investor	
q  Revenue;	Benefits	
q  Cost;	Acquisi0on	Cost	
q  Profit;	Shared	Value	
WHEN:	
WHERE:	….........................................		
WHO	
o  Co-creators	(Beneficiaries)	
o  Partners;	Investors	
o  “Governors”	(Other	Par;es)	
Business	Model	Strip	(Stripped	&	Dynamic	Project	Canvas;	Business	Language	System;	Pipe)	
Fastest	Way	to	Describe,	Map,	Prototype,	and	Test		
How	a	Business	Model	(System)	Achieves	Goals	&	New	Year’s	Resolu0ons

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