The Human-Pet Connection: How Animal Planet Tells the Story and How You Can, Too. Presented by Robin Bennefield, Executive Producer & Site Director of AnimalPlanet.com at Pet Writers Conference 2011
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Pet writing conference_02.12.11
1. The Human-Pet Connection How Animal Planet Tells the Story and How You Can, Too Pet Writing Conference February 12, 2011 Robin Bennefield Executive Producer & Site Director, AnimalPlanet.com
28. Human-Pet Connection & Happiness There has been a lot of talk of finding happiness in recent years, including best-selling books such as The Happiness Project and Delivering Happiness by Tony Hsieh, the founder of Zappos. He has a few takeaways that we can keep in mind….
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Hinweis der Redaktion
Cindy was my first pet. I named her for Cindy from the Brady Bunch which was my favorite show at the time. Cindy loved to leave battered rodents on the carport for us. She was also an excellent baby monitor.
Scruffy D. Name inspiration: Her appearance when she showed up in our yard. Scruffy’s favorite pasttime: Long walks and scaring off unsuitable suitors.
Katmanboo Name inspiration: Adopted from friend who called him cat, man or boo man. In my care, he became Katmanboo. Katman’s favorite pasttime: Greeting me at the door after work and fancying feet.
Pets make us more human. They bring out the truest of our emotions and thus the best stories.
3 Different ways of telling the human-pet story: Pit Bulls: authentic with strong characters. Real. Stories of redemption for dogs and parolees. Confessions: first person storytelling. Raw. Visceral. Feel desperation. Must Love Cats: Travelogue. Host leads you on a journey and tells stories through his eyes. Opens up another world, new perspective, surprising an unexpected.
AnimalPlanet.com brings the network’s brand definition to life in its own way…
AnimalPlanet.com brings the network’s brand definition to life in 3 ways…blogs, evergreen content and branded show site experiences.
References: Technorati's State of the Blogsphere 2010 (http://technorati.com/blogging/article/state-of-the-blogosphere-2010-introduction/) comScore's 2010 U.S. Digital Year in Review (http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/2010_US_Digital_Year_in_Review) http://blogpulse.com/
Notes: 70% of bloggers have college degrees; 43% have graduate degrees; frequency is rewarded (Technorati's Top 100 blogs generate almost 500x the posts as all bloggers)
The Daily Treat: Janet makes the human-pet connection relatable. Her own pets Lulu Schmoo and Zazou are her co-workers or lab assistants. In this particular post they test the pet corrector.
Popular video+great title=viral page-view generator
Blogging as a live event helped build community with help of social media promotion.
Cat Scratchings blog written by bonafide cat lover who is also a reporter who knows how to find unique stories like this one.
Use blog to offer insider information on shows and talent.
Small and In Charge created for Mighty Dog, ties HowStuffWorks expertise in creating search-optimized content with Animal Planet brand voice to offer entertaining and utilitarian content.
I liked that this was a unique story sharing a human-pet bond that does get covered often. It’s nicely told through words and video and spreads the pet adoption message. Also balances blogs with evergreen content.
I thought this was strong example of evergreen content, picking up on a popular decorating trend and applying to the human-pet prism. I would imagine this has strong search value. It also had great tips and advice with photos.
Urlesque is king of unusual blog titling. Hamster Power-Walkers Will Eventually Subjugate Mankind.
PeoplePets has the voice of People magazine, celebrity pets, amazing and strange news. You know what you are getting there. Very sharable.
Cindy was my first pet. I named her for Cindy from the Brady Bunch which was my favorite show at the time. Cindy loved to leave battered rodents on the carport for us. She was also an excellent baby monitor.
And my own: Pet owners and pet writers are already clued into how to be happy and improve their quality of life. It’s as simple as owning a pet. The things that make us giggle, say “aww” or shed a tear are often inspired by pets and get shared as stories, blog posts, Facebook posts or tweets.
