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VISION
                                                                                                                        2050                                                                      CO2
                                                                                                                                                                                                                                                         long term
                                                                                                                                                                                                                                                        perspective




                                                                                                                                                                                                        -
                                                                                                                                                                                                      d nal




                                                                                                                                                                                                                      -
                                                                                                                                                                                                                    d nal
                                                                                                                                                                                                  ize ter
                                                                     More than




                                                                                                                                                                                                                ize ter
                                                                                                                                                                                                    in
                                                                                                                                                                                                                                            intergenerational         new business




                                                                                                                                                                                                                  in
                                                                      6 billion                                                                                                                                                                 solidarity              models
                          People are fairly                            live in                                                                                                                          Prices reflect real
                                                                                                                                                                                                                                                      The successful
                            healthy and                                                                                                                                                                 costs, both social
                                                                       cities                                                                                                                          and ecological, and                      companies are those that
                           public health                                                                                                                                                                 reward systems                             through their core
                            systems are                                                                                                                                                                     recognize                            businesses help society
                                                                                                                                                                                                                                                   manage the world's
                               robust                                                     Living within the
                                                                                                                                                                                                      sustainable behavior
                                                                                                                                                                                                                                                     major challenges
                                                                                            capacities of
                                                                                            ecosystems
                                                                                            Success has been


          The global
                                                  People                                 redefined – nationally
                                                                                           and personally – as
                                                                                         living well within one                                                              Framework conditions                   Economy
                                                                                             planet and has                                                                   for business – local,                                                                           A creative society
        population has                                                                    become a universal                                                                 national, and global –                                                                         manages the conflicting
       begun to stabilize                    Most people can meet their                       cultural norm                                                                    stimulate equity of                    People, companies and                                 challenges of creating



                                                                                                                   9 billion
                                            basic human needs, including                                                                                                         opportunity for                     governments are forward-
          at around                                                                                                                                                          entrepreneurship and                                                                            sufficient jobs while
                                           the need for dignified lives and                                                                                                         inclusion                        looking, problem-solving,                                 improving labor
           9 billion                          meaningful roles in their                                                                                                                                                 and experimental –                                        productivity
                                              communities. Living well                                                                                                                                                  understanding that
                                            within the realities of Nature                                                                                                                                              security is achieved



                                                                                                                  people live
                                               has become a universal
                                                                                                                                                                                                                     through change in a fast-
                    One World –                     cultural norm
                                                                                                                                                                                                                          changing world
                    People and
                      Planet


                                                                                                                   well, and
                                                                                                                                                                                                                            Civil Society
                                                          Security =
                                                        adapting and
                                                     changing rapidly in                                                                                                                                                                                       The concept of work
                                                                                                                                                                                                                                                               has changed. It now
                                                       a fast-changing                                                                                                                                                                                      includes the possibilities
               Universal education of                       world.                                                                                                                                                                                            of part-time, flexitime,



                                                                                                                  within the
                both men and women
               through the secondary                                                                                                                                                                                Government        Markets               teleworking, co-working,
                                                                                                                                                                                                                                                               and years off. People
                 level enable diverse                                                                                                                                                                                                                         move easily to where
               cultures to be aware of                                                                                                                                                                          Systemic approaches                                  jobs exist
                  the realities of the               People, companies &                                                                                                                                         are used to manage
                        planet                         governments are                                                                                                                                         systems – such as urban


                                                                                                                   limits of
                                                       forward-looking,                                                                                                                                          needs for transport,
                                                       problem solving,                                                                                                                                              energy and
                                                          resilient &
                                                         experimental                                                                                                                                             communications




                                                                                                                  the planet
              We Are Us
                                 Governance                                                                                                                                                                             Energy and                                             Energy and
                                                                                                                                                                                                                                                                           resources are used
    Governance is
transparent, fair, and
                                                                                                                                                                                                                        Resources                                          more efficiently, and
                                                                                                                                                                                                                                                                            harmful emissions
 inclusive, enabling                                                                                                                                                                                                                                                            have been
and guiding markets               Governance systems skillfully                                                                                                                                                       Energy and resource
                                  practice subsidiarity through                                                                                                                                                                                                                significantly
  by clarifying limits                                                                                                                                                                                                    use have been                                          reduced
   and establishing              pooling sovereignty, cooperating
                                   effectively to manage global                                                                                                                                                       transformed to meet
     frameworks                                                                                                                                                                                                        the requirements of
                                  systems and issues: markets,
                                      disease, climate, water,                                                                                                                                                               planetary
                                         fisheries, conflicts                                                                                                                                                           replenishment and
                                            and commons                                                                                                                                                                    civilization's
                                                                                                                                                                                                                          requirements




        Much governance                  Ou s!
                                         rig
                                              r
                                             ht
                                                                           Nations encourage local
                                                                            resilience, connecting
                                                                               neighborhoods to
                                                                         international organizations,
                                                                           to manage adaptation to
                                                                             climate change and
                                                                             access to water and
                                                                                                                              Ecosystems
                                                                                                                               Economic growth has been
                                                                                                                                                                                                                                                                 4-6x
                                                                                                                                                                                                                                                                Circular, closed loop designs
                                                                                                                                                                                                                                                                drive industry. The efficiency
       happens at city and                                                         sanitation                                                                                                                                                                    of materials use, including
       regional levels and                                                                                                     decoupled from ecosystem
                                                                                                                                                                                                                                                                 the management of waste
          is efficiently                                                                                                        destruction and material                                                                                                        and pollution, is many times
                                                                                                                                                                   Supporting                                                  CO2
        connected to the                                                                                                      consumption, and re-coupled                   Regulating                                                                           greater than at the turn of
                                             There are conflicts,                                                               to sustainable economic                                                                        Emissions
           wider world                                                                                                                                       Provisioning       Cultural                                                                                 the century
                                          disasters, shocks, crime                                                              development and meeting                                                               Global greenhouse gas
                                              and terrorism, but                                                                         needs                         Services                                        emissions have been
                                           resilient societies can                                                                                                                                                   stabilized and may be on
                                           withstand shocks and                                                                                                                                                      the way down as energy
                                               quickly recover                                                                                                                                                        systems are starting to
                                                                                                           Oceans no longer                                        Ecosystems                                          head toward net zero
                                                                                                           treated as waste                                  degradation has been                                             carbon
                                                                                                             dumps but are                                  reversed and ecosystem
                                                                                                                                                            services are maintained
                                                                                                             cultivated and                                      and enhanced;
                                                                                                              managed as                                      biodiversity has been
                                                                                                               significant                                      conserved and is
                                                                                                              ecosystems                                           prospering
                                                                                                                                                                                                                                                                     World Business Council for
                                                                                                                                   Improvements to
                                                                                                                                  water, energy and                                                                                                                  Sustainable Development
                                                                                                                                    agriculture help
                                                                                                                                   humanity remain
                                                                                                                                  within the carrying
                                                                                                                                    capacity of one                                                                                                                 MacroVU® Analytics
                                                                                                                                                                                                                                                                    Robert E. Horn
                                                                                                                                         planet                                                                                                                     Stanford University   hornbob@earthlink.net
                                                                                                                                                                                                                                                                    415-775-7377

                                                                                                                                                                                                                                                                   Copyright 2010 World Business Council for
                                                                                                                                                                                                                                                                   Sustainable Development and R. E. Horn

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Vision2050 Poster

  • 1. VISION 2050 CO2 long term perspective - d nal - d nal ize ter More than ize ter in intergenerational new business in 6 billion solidarity models People are fairly live in Prices reflect real The successful healthy and costs, both social cities and ecological, and companies are those that public health reward systems through their core systems are recognize businesses help society manage the world's robust Living within the sustainable behavior major challenges capacities of ecosystems Success has been The global People redefined – nationally and personally – as living well within one Framework conditions Economy planet and has for business – local, A creative society population has become a universal national, and global – manages the conflicting begun to stabilize Most people can meet their cultural norm stimulate equity of People, companies and challenges of creating 9 billion basic human needs, including opportunity for governments are forward- at around entrepreneurship and sufficient jobs while the need for dignified lives and inclusion looking, problem-solving, improving labor 9 billion meaningful roles in their and experimental – productivity communities. Living well understanding that within the realities of Nature security is achieved people live has become a universal through change in a fast- One World – cultural norm changing world People and Planet well, and Civil Society Security = adapting and changing rapidly in The concept of work has changed. It now a fast-changing includes the possibilities Universal education of world. of part-time, flexitime, within the both men and women through the secondary Government Markets teleworking, co-working, and years off. People level enable diverse move easily to where cultures to be aware of Systemic approaches jobs exist the realities of the People, companies & are used to manage planet governments are systems – such as urban limits of forward-looking, needs for transport, problem solving, energy and resilient & experimental communications the planet We Are Us Governance Energy and Energy and resources are used Governance is transparent, fair, and Resources more efficiently, and harmful emissions inclusive, enabling have been and guiding markets Governance systems skillfully Energy and resource practice subsidiarity through significantly by clarifying limits use have been reduced and establishing pooling sovereignty, cooperating effectively to manage global transformed to meet frameworks the requirements of systems and issues: markets, disease, climate, water, planetary fisheries, conflicts replenishment and and commons civilization's requirements Much governance Ou s! rig r ht Nations encourage local resilience, connecting neighborhoods to international organizations, to manage adaptation to climate change and access to water and Ecosystems Economic growth has been 4-6x Circular, closed loop designs drive industry. The efficiency happens at city and sanitation of materials use, including regional levels and decoupled from ecosystem the management of waste is efficiently destruction and material and pollution, is many times Supporting CO2 connected to the consumption, and re-coupled Regulating greater than at the turn of There are conflicts, to sustainable economic Emissions wider world Provisioning Cultural the century disasters, shocks, crime development and meeting Global greenhouse gas and terrorism, but needs Services emissions have been resilient societies can stabilized and may be on withstand shocks and the way down as energy quickly recover systems are starting to Oceans no longer Ecosystems head toward net zero treated as waste degradation has been carbon dumps but are reversed and ecosystem services are maintained cultivated and and enhanced; managed as biodiversity has been significant conserved and is ecosystems prospering World Business Council for Improvements to water, energy and Sustainable Development agriculture help humanity remain within the carrying capacity of one MacroVU® Analytics Robert E. Horn planet Stanford University hornbob@earthlink.net 415-775-7377 Copyright 2010 World Business Council for Sustainable Development and R. E. Horn