BluStar Consulting - Bringing Ideas to Light. Helping biotechs and pharma optimize development of innovative medical therapies by providing custom market insights and commercial development expertise.

1. BluStar Consulting LLC
Bringing Ideas to Light

2. BLUSTAR CONSULTING
Helping clients optimize development of innovative
medical therapies by providing custom market insights &
commercial development expertise.

3. BluStar helps Bridge the Gap from Concept to Customer

4. BluStar can help you create the path to market …
BSC offers assistance with:
• Corporate Plans
• Portfolio Optimization
• Brand/Product Plans
• Launch Planning
• Lifecycle Development

5. … provide insights & course corrections along the way ...
BSC offers assistance with:
• Competitive Landscapes
• Market Characterizations
• Habits & Practices
• Situational Analyses
• Patient Characterizations

6. … and help maximize the commercial opportunity.
BSC offers assistance with:
• New Indication Assessments
• TPP Development
• Forecasts & Segmentation
• Packaging
• Branding & Positioning
• Targeting &Tracking

7. BluStar Consulting – a Customized Experience
• We get Involved:
– Partnering to understand your unique
business needs
– Uncovering your key issues or information
requirements to enable better decisions
– Designing and executing custom projects to
address your needs
– Translating your data and information into
actionable insights
– Providing recommendations and strategies
for your success
– Tapping into experts from our network to
tackle to your conundrum

8. BluStar Expert Network: Designed for Custom Solutions
We have experts for your needs:
• BioPharma Alumni
• Therapeutic Area Experts
• Technical Specialists
• Commercial Professionals

9. BluStar support can be tailored to your needs…
• Hourly Consultations
– Strategic Planning, Commercial Expertise
• Custom Research Solutions
– Competitive Landscape, Forecasting,
Branding & Positioning
• Short-Term Commercial Specialists
– In-house commercial team support
– Transition staffing
medical leaves, vacancies

10. Meet some of the BluStar Experts: Robin
• ROBIN BATEMAN - Founder
• 20+ years in BioPharma
– 10 years in Basic Research & Drug Discovery
– 20 years in Market Research & Economics, Commercial
Development, Strategic Planning
– 15 years Global Experience
• Client Side and Consulting Experience
– GSK, QLT, Bayer, Talecris, Inspiration Bio
– NFO Research, RBF Consulting, BluStar Consulting
• Recent Projects include:
– Developing the Corporate Franchise Strategy –Pharma
– Developing Corporate & Brand Plans - Devices
– Commercial Information Preparation for IPO – Plasma
– Portfolio Optimization and Forecasting – Global Company
– Branding and Positioning – Rare Disease Therapy
• MBA – Fuqua School of Business at Duke University
BS in Biology – UNC at Chapel Hill

11. Meet some of the BluStar Experts: Suzette & Tracy
SUZETTE deVOGELAERE
• Founder – Concepts& Strategies
• 30+ years as Qualitative Researcher
• 5,000+ groups and interviews moderated
• Medical (Pharma & Device) Consumer & B2B
• Faculty Member at RIVA
• Recent work with BluStar Includes Packaging, Branding &
Positioning, New Product Assessments
TRACY PROCTOR
• Founder – TDP Strategic Solutions
• 15+ years Strategic Planning, Corporate Development
• Strategic Planning & Execution for Boards of Directors
• Recent work with BluStar Includes Secondary Research,
Sales Targeting, Marketing Campaigns

12. Some of the BluStar Partners: Pharmatell & Epocrates
PHARMATELL
• Strategic Pharmaceutical Competitive Intelligence
• Database of Premium Global Financial Analyst Reports
• Pharma, Biotech, Diagnostics, Corporate, Indication
• Essential for BD, CI, and New Product Development
• BluStar Consulting is an Authorized Agent
www.pharmatell.com
EPOCRATES
• QUICKRECRUIT, QUICKQUAL, MEDINSIGHT
• Leveraging 250,000+ Physician panel
• Simple, quick recruiting for 1-on-1 interviews
• Quick response on-line qualitative for urgent issues
• Simple on-line surveys for quantitative results
www.epocrates.com

13. Meet some of the BluStar Companies

14. BLUSTAR CONSULTING LLC
Learn More at www.blustarconsulting.com