The document discusses various topics related to digital marketing including the value of creativity, building bridges between brands and society, writing the future of digital marketing, and focusing on culture over technology. It emphasizes understanding people, having purpose beyond just executions, and using provocation. Key ideas are that creative intelligence can build commercial value in digital marketing and that the public knows what they want.
49. 1. MENTOS + DIET COKE EXPERIMENTS
2. DOVE – EVOLUTION
3. BLENDTEC – WILL IT BLEND?
4. DIESEL – HEIDIES 15MB OF FAME
5. BURGER KING - SUBSERVIENT CHICKEN
6. OBAMA’S ONLINE CAMPAIGN
7. JOHN WEST – BEAR
8. TOURISM QUEENSLAND - BEST JOB IN THE WORLD
9. BURGER KING - WHOPPER SACRIFICE
10. CADBURY’S - GORILLA
50. 1. MENTOS + DIET COKE EXPERIMENTS
2. DOVE – EVOLUTION
3. BLENDTEC – WILL IT BLEND?
4. DIESEL – HEIDIES 15MB OF FAME
5. BURGER KING - SUBSERVIENT CHICKEN
6. OBAMA’S ONLINE CAMPAIGN
7. JOHN WEST – BEAR
8. TOURISM QUEENSLAND - BEST JOB IN THE WORLD
9. BURGER KING - WHOPPER SACRIFICE
10. CADBURY’S - GORILLA
56. TO CREATE
WHAT’S NEXT
IN DIGITAL MARKETING
1 PEOPLE / 2 PURPOSE / 3 PROVOCATION
ALL PICTURES FROM GETTY IMAGES, FLICKR OR GOOGLE EXCEPT THE BAD ONES OF ME WHICH ARE BY MY SUPPOSEDLY LOVING WIFE.
57. OR AS MY MUM SAYS …
ALL PICTURES FROM GETTY IMAGES, FLICKR OR GOOGLE EXCEPT THE BAD ONES OF ME WHICH ARE BY MY SUPPOSEDLY LOVING WIFE.