Personal Information
Unternehmen/Arbeitsplatz
São Paulo Area, Brazil Brazil
Beruf
Global Strategy & Insights Sr manager
Branche
Consumer Products
Info
• 13 years of experience in the market research, strategy, innovation & communication area.
• Management of GLOBAL, REGIONAL and LOCAL projects and brands.
• Career development mainly in a FMCG multinational companies
• Experience also in research companies (supplier & client)
• Led qualitative and quantitative consumer AD HOC & continuous research, as well as shopper understanding projects
• Consumer groups moderation; workshops leadership, volumetric studies, continuous data monitor.
• Leading teams of 4 direct reports & several partners across global regions
• Led Strategic Research to build Strategic Marketing Plans and Brand Vision definition.
• Led Validation research of 6P’s (e.g...
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Personal Information
Unternehmen/Arbeitsplatz
São Paulo Area, Brazil Brazil
Beruf
Global Strategy & Insights Sr manager
Branche
Consumer Products
Info
• 13 years of experience in the market research, strategy, innovation & communication area.
• Management of GLOBAL, REGIONAL and LOCAL projects and brands.
• Career development mainly in a FMCG multinational companies
• Experience also in research companies (supplier & client)
• Led qualitative and quantitative consumer AD HOC & continuous research, as well as shopper understanding projects
• Consumer groups moderation; workshops leadership, volumetric studies, continuous data monitor.
• Leading teams of 4 direct reports & several partners across global regions
• Led Strategic Research to build Strategic Marketing Plans and Brand Vision definition.
• Led Validation research of 6P’s (e.g...