Personal Information
Unternehmen/Arbeitsplatz
São Paulo Area, Brazil Brazil
Beruf
Global Strategy & Insights Sr manager
Branche
Consumer Products
Info
• 13 years of experience in the market research, strategy, innovation & communication area.
• Management of GLOBAL, REGIONAL and LOCAL projects and brands.
• Career development mainly in a FMCG multinational companies
• Experience also in research companies (supplier & client)
• Led qualitative and quantitative consumer AD HOC & continuous research, as well as shopper understanding projects
• Consumer groups moderation; workshops leadership, volumetric studies, continuous data monitor.
• Leading teams of 4 direct reports & several partners across global regions
• Led Strategic Research to build Strategic Marketing Plans and Brand Vision definition.
• Led Validation research of 6P’s (e.g...
- Präsentationen
- Dokumente
- Infografiken
ECR Europe Forum '08. Differentiate or die: shopper-driven solutions
ECR Community
•
Vor 14 Jahren
Digital Transformation in Food and Retail
Scopernia
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Vor 8 Jahren
Nivea Campaign Case Study
Sakshi Bansal
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Vor 7 Jahren
Nivea
Pranav Jha
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Vor 12 Jahren
Nivea IMC presentation
ganeshdigitaldutta
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Vor 8 Jahren
Estrátegia de Marketing - Nivea
Débora Pereira
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Vor 7 Jahren
Case Study on Nivea
Biswajeet Sahu
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Vor 6 Jahren
User generated content in Unilever
gueste1692d
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Vor 16 Jahren
Hindustan Unilever Limited Marketing Strategies
Koushik Dutta
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Vor 9 Jahren
Unilever report
mann89
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Vor 12 Jahren
Nivea communications journal
Nele Ri
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Vor 9 Jahren
Nivea - world largest skin care brand
Katharina_H
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Vor 12 Jahren
Nivea
Jayati1305
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Vor 6 Jahren
NIVEA Marketing Communication Analysis
Siriwan Siriwangsanti
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Vor 10 Jahren
Nivea Marketing Strategy
Surabhi Gupta
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Vor 6 Jahren
Digital Strategy For Nivea Cosmetics
Antonnette Smith
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Vor 8 Jahren
Nivea presentation
MKTGatHPU
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Vor 13 Jahren
Nivea Case Study
Nikita Sanghvi
•
Vor 13 Jahren
Beiersdorf Case Study (2012-2014)
Digitall
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Vor 9 Jahren
Health & Wellness 2014 Snapshot (Look for the 2015 Update by Schieber Research)
Hamutal Schieber
•
Vor 10 Jahren