Nationaal Congres Onderwijs Social Media - Online ambassadeurs TU Delft
•Als PPTX, PDF herunterladen•
0 gefällt mir•503 views
Presentatie op het nationaal congres social media op de pre-conferentie donderdag 22 mei 2014. Over online ambassadeurs van de TU Delft en #trots
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Ähnlich wie Nationaal Congres Onderwijs Social Media - Online ambassadeurs TU Delft
Ähnlich wie Nationaal Congres Onderwijs Social Media - Online ambassadeurs TU Delft (20)
Mehr von Rob Speekenbrink
Mehr von Rob Speekenbrink (20)
Nationaal Congres Onderwijs Social Media - Online ambassadeurs TU Delft
- 1. Challenge the future Delft University of Technology Online ambassadeurs TU Delft Rob Speekenbrink, directie communication TU Delft
- 17. Reality check
- 19. Reality check
- 29. We faciliteren
- 30. Vieren successen
- 35. Het DNA van de TU Delft?
- 37. Platform Doelgroep Doel Type bericht Freq Facebook (aank) (internat) studenten, scholieren secundair: alumni, geinteresseerden Trots, positionering Informatief, sfeer, (campus)leven, interactie 1x pdag Twitter Journalisten, (aank) (internat) studenten PR en interactie Nieuws, actueel, interactie 5x pdag LinkedIn Alumni, internationale prospects (verschil tussen de pages) Trots Meer serieus dan FB, berichten van alumni zelf 1 a 2 pwk Instagram (aank) (internat) studenten, scholieren secundair: alumni, geinteresseerden (ook op subgroepen) Verhogen gevoel Sfeer TU 3x pdag Google+ SEO, SEO, trots, positionering informatief, sfeer, leven TU 1x pdag YouTube Scholieren, (aank) (internat) studenten, journalisten, studenten Visueel maken campus Informatief, educatief 1x pw Online Education (aank) (internat) studenten, high potentials Trots, positionering Educatief, interactie
- 38. LinkedIn
- 43. Facebook
- 48. Instagram
- 50. Weblogs
- 52. Twitter
- 54. Online Education
- 55. lder - Vice-President for Education & Op
- 56. “Open and online education allows people from all around the world to access the high quality education of Delft University of Technology. Where ever you live and whatever your background, broaden your horizon or strengthen your knowledge with our open and online education. Delft University of Technology is dedicated to deliver world class education to everyone.”
- 58. corporate met social media om te gaan
- 59. online conversaties makkelijk(er) gewor
- 60. e online merkbeleving gestegen (goed
- 61. zijn sentiment en buzz positief
- 63. Rob Speekenbrink Consultant Online Media @RobSpeekenbrink +31-6-81834114
Hinweis der Redaktion
- monitoring
- monitoring
- interaction
- sentiment
- Coporate branding
- They are all ambassadors
- They need to be involved in personal branding because it adds up to the corporate brand
- We do webcare with our own students because 1) The speak the language 2) they come up with new ideas 3) They have time 4) They have personal networks 5) They have skills
- So we train them
- So we train them
- So we train them
- So we train them
- So we train them
- We train them in creating the right content
- We train them how to behave and not to behave
- We train them in what tools to use
- So we train them
- We teach them about the organization and its sensitivities
- So we train them
- So we train them
- So we train them
- So we train them
- So we train them
- So we train them
- So we train them
- So we train them
- 47.776 views
- 52.880 views
- So we train them
- So we train them
- So we train them
- So we train them
- So we train them
- So we train them
- So we train them