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@destinationists
Taking responsibility
for overtourism
Can travel marketers do better?
@destinationists
Find us at
thedestinationists.com
@destinationists
The Destinationists
@destinationists
Defining overtourism
The excessive growth of visitors
leading to overcrowding in areas
where residents suffer the
consequences of temporary and
seasonal tourism peaks, which have
enforced permanent changes to
their lifestyles, access to amenities
and general well-being.
Claudio Milano
Researcher, Lecturer and Consultant
in Tourism, Ostelea - School of
Tourism and Hospitality
Joseph M. Cheer
Lecturer, School of Languages,
Literatures, Cultures & Linguistics,
Monash University
Marina Novelli
Professor of Tourism and
International Development,
University of Brighton
@destinationists
Defining overtourism
The effects of excessive and uncontrolled visitor growth on a
destination that together negatively and severely impact on the:
Locals’ way of life
Cultural and historical character of a place
Condition of the natural environment
Prosperity of the local economy
@destinationists
Great Wall of China
@destinationists
Bondi Beach
Sydney, Australia
@destinationists
Kuta beach
Bali, Indonesia
@destinationists
Venice Italy
@destinationists
@destinationists
@destinationists
United Nations World Tourism Organisation
January 2019
@destinationists
United Nations World Tourism Organisation
January 2019
@destinationists
United Nations World Tourism Organisation
January 2019
1.84 bn
@destinationists
United Nations World Tourism Organisation
January 2019
2.24 bn
1.84 bn
@destinationists
@destinationists
@destinationists
Susan Bonner
VP and Managing Director,
Australia and New Zealand
Sam McDonagh
Country Manager,
Australia and New Zealand
Laura Clarke
Co-Founder
Andrés
López-Varela
Co-Host
Head of Strategy,
Storyation
Lauren
Quaintance
Co-Host
Head of Content,
Storyation
@destinationists
Hongcun Bridge
Anhui Province, China
@destinationists
Trevi Fountain
Rome, Italy
@destinationists
Kiyomizuzaka
Kyoto, Japan
@destinationists
Lisbon, Portugal
@destinationists
Blue Lagoon
Grindavík, Iceland
@destinationists
Machu Picchu
Andes Mountains, Peru
@destinationists
Stonehenge
Wiltshire, Great Britain
@destinationists
Boracay, The Philippines
@destinationists
Trolltunga
Ringedalsvatnet, Norway
@destinationists
Maya Bay
Ko Phi Phi Lee, Thailand
@destinationists
Cathedral Cove
Coromandel Peninsula, New Zealand
@destinationists
Louvre Museum
Paris, France
@destinationists
Pig Beach
Big Major Cay, The Bahamas
@destinationists
Jackson Hole
Wyoming, USA
@destinationists
Neuschwanstein Castle
Bavaria, Germany

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The Destinationists presentation at Mumbrella’s Travel Marketing Summit