Vizion Interactive: Laying the Groundwork for Local Search #LSS2016

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Presentation by: Josh McCoy, Vizion Interactive SEO, PPC, Link Building, Content Strategy Organic, Social, Direct, Paid Search Landing Pages Consumer Behavior Google Analytics Localized Content Local Listings Content Types Search Ranking #LSS2016

Business

PRESENTATION: Laying the Groundwork for Local Search
Josh
McCoy

Digital
Marke,ng
Strategist

Vizion
Interac3ve

@joshuacmccoy

#LSS2016

#LSS2016

Who is this guy anyway?
SEO-‐PPC-‐Link-‐building-‐Social-‐Content
Strategist

“Digital
Marke,ng
Strategist”

A
lover
of
all
things
digital
and
how
they
work
together!

#LSS2016

Initial considerations in preparation for Local Search: Why should you care?

#LSS2016

We Don’t Know What We Don’t Know = Not Good Enough
Before
you
consider
all
the
sexy
and
cool
local
search
solu,ons
out
there…

there
are
very
important
“groundwork”
steps
you
must
consider!

•  The
Need

•  The
Audience

•  The
Opportunity

•  The
Vehicle(s)

#LSS2016

The Need

Where
is
your
current
traﬃc
coming
from?

City,
etc.?

How
are
they
geVng
here?

Organic,
Social,
Direct,
Paid,
etc.

Landing
Pages

Behavior

#LSS2016

The Audience

Who
are
these
people?

#LSS2016

The Audience

No,
really,
who
are
these
people?

Find
out
their
pain
points.
What
concerns
them,

what
do
they
want?

Survey!

Poll!

#LSS2016

The Opportunity

Audit
your
presence
and
your
compe,tors

Localized
content

Local
Lis,ngs

Content
types

What
are
they
ranking
for,
what
are
they

talking
about?

#LSS2016

The Vehicle(s)

We
know
who
we
want
to
target
and
we
know

what
they
want,
what
now?

TEST,
TEST,
TEST!

Paid
Search

Social

Organic

#LSS2016

What to Expect

Traﬃc
improvement
by
locality

Goal
conversion
improvement
by
locality

#LSS2016

Thanks!
Josh
McCoy

Digital
Marke,ng
Strategist

Vizion
Interac3ve

888-‐484-‐9466
x38

@joshuacmccoy

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Vizion Interactive: Laying the Groundwork for Local Search #LSS2016

1. PRESENTATION: Laying the Groundwork for Local Search Josh McCoy Digital Marke,ng Strategist Vizion Interac3ve @joshuacmccoy #LSS2016

2. #LSS2016 Who is this guy anyway? SEO-‐PPC-‐Link-‐building-‐Social-‐Content Strategist “Digital Marke,ng Strategist” A lover of all things digital and how they work together!

3. #LSS2016 Initial considerations in preparation for Local Search: Why should you care?

4. #LSS2016 We Don’t Know What We Don’t Know = Not Good Enough Before you consider all the sexy and cool local search solu,ons out there… there are very important “groundwork” steps you must consider! •  The Need •  The Audience •  The Opportunity •  The Vehicle(s)

5. #LSS2016 The Need Where is your current traﬃc coming from? City, etc.? How are they geVng here? Organic, Social, Direct, Paid, etc. Landing Pages Behavior

6. #LSS2016 The Audience Who are these people?

7. #LSS2016 The Audience No, really, who are these people? Find out their pain points. What concerns them, what do they want? Survey! Poll!

8. #LSS2016 The Opportunity Audit your presence and your compe,tors Localized content Local Lis,ngs Content types What are they ranking for, what are they talking about?

9. #LSS2016 The Vehicle(s) We know who we want to target and we know what they want, what now? TEST, TEST, TEST! Paid Search Social Organic

10. #LSS2016 What to Expect Traﬃc improvement by locality Goal conversion improvement by locality

11. #LSS2016 Thanks! Josh McCoy Digital Marke,ng Strategist Vizion Interac3ve 888-‐484-‐9466 x38 @joshuacmccoy

Vizion Interactive: Laying the Groundwork for Local Search #LSS2016

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