Indonesian youth population is now the largest potential market for business to compete in. Here are some insight to sharpen your digital strategy in the future.

1. Y.O.U.T.H

2. First,Let’stalk
aboutNUMBERS

3. With67million
10-24yearsold,
Indonesiahasthe
3rd world’s
largestyouth
population.
*United Nations (2014)

4. 88Mio
OnlinePopulation
*APJII (2014)

5. InternetDistribution
18.6M
52M
7.3M 5.9M
4.2M
*APJII (2014)

6. DemographicsByArea
Rural Urban
49% 51%
*W e Are Social (2014)

7. DemographicsByAge
Natives
58%
Immigrant
42%
12-15
15-19
20-24
25-30
30-34
35-39
40-44
45-49
50-54
55-59
9.9%
10.9%
11.6%
14.2%
11.8%
10.9%
10.1%
9.1%
6.0%
3.1%
*APJII (2014)

8. 46%85%13%
OnTablet
OnMobile
OnPC/Laptop
AccessingDevices
*APJII (2014)

9. SocialNetworking
Browsing
Gaming
Music
Messaging
SmartphoneUserBehaviour
85%
76%
62%
52%
50%
*JakPat (2014)

10. *inMobi (2014)
71%Isusingsmartphone
whilewatchingtv
SecondScreenisThetermdescribes
howconsumershaveintegrated
mobiledevicesintotheirliving
roomexperience

11. 85%
lookfortheir
phone right
afterwakingup
*IBM Indonesia (2015)
150times
perday
Onceevery
6,5Minutes

13. YOUTHARETHE
FUTUREOFDIGITAL
“Healone,whoownstheyouth,gainsthefuture”

14. YouthAreThedigitalnatives
DigitalNatives
Thegenerationofpeopleborn
duringoraftertheriseofdigital
technology
DigitalImmigrants
Thegenerationofpeopleborn
beforetheadventofdigital
technology
Active–Fun–Random
Instant-Multitask
Networked –Life
Parallel
Passive–Serious–Ordered
Prolonged –Focused
Individual –Career
Sequential

15. YouthAreThedigitalnatives
Numbers
Culture

16. YOUTH&Digitalecosystem
wasmadeforeachother
“It’salwaysthesmallpiecesthatmakethebigpicture”

17. Content
Creators
Aggregator
Distribution
System
Consumer
Devices
ContentCreators
Aggregator
DistributionSystem
ConsumerDevices
Theevolveddigitalecosystem

18. Theevolveddigitalecosystem

19. 84%Youthadmitted
That“usergeneratedcontent”
affecttheirdecision-making
*IBM Indonesia (2015)

20. Youtharethe
emergingmarkets

21. YouthAreTheEmergingMarkets
Developing Developed

22. YouthAreTheEmergingMarkets
Wecouldsaythattheyarethe
“newconsumer”

23. Howtoidentify
them?

24. Youth?

25. Customer
Profile

26. Let’sConnectToThem
-ValuesThatInterestThem-

27. GiveThemAMeaning
“Youthdecidebyemotionandjustifyitwithlogic”

28. BeBold
“PlaySafeIsRisky”
✖
✖
✖
✖
✖
✖
✖

29. GiveThemAVoice
“MakeThemTheHeroOfOurStory”
GetTheValue U.G.C Be The“Hero”

30. GoDeeper,NotWider
“CustomersVs.Fans”

31. Summary

32. Thanks